Iloilo City and Iloilo Tourism Foundation Collaborate to


Iloilo City Aims to Boost Tourism Through Collaboration
On May 5th, Iloilo City in the Central Philippines took a significant step to boost its local tourism. The city government formalized a memorandum of agreement (MOA) with the Iloilo Tourism Foundation Inc. The goal? To implement strategic initiatives, including revising the existing tourism development plan and updating the decade-old tourism code.
Key Players in the Agreement
The MOA saw Mayor Jerry Treñas and Maria Lea Victoria Lara, who heads the Iloilo City Meetings, Incentives, Conferences, and Exhibitions (MICE) Centre, put pen to paper. Representing the private sector were Joseph Del Rosario, president of the Iloilo Tourism Foundation, and Sandra Gomez, vice president. This partnership is a united front to invigorate tourism in the region.
Forward-Thinking Tourism Initiatives
A primary aim of this agreement is to align local tourism strategies with the Philippine Tourism Plan, integrating recent legislative changes like the newly-passed MICE Ordinance. This collaboration shows a commitment to creating a more dynamic tourism environment in Iloilo.
Updating the Tourism Code
According to Mayor Lara, the existing tourism code, enacted in 2013, is becoming outdated. The revision seeks to adapt to current needs, especially in areas like tour circuits and culinary tourism, which have become significant draws for visitors.
Timeline for Development
The partnership plans to finalize updates to the tourism development plan by the end of the year, with amendments to the tourism code following soon after. This ensures that all regulations keep pace with current trends and demands.
Revitalization of the Iloilo City Tourism Council
To complement the MOA signing, Mayor Treñas issued Executive Order No. 40 for 2025, revitalizing the Iloilo City Tourism Council. This council has an important role: developing a strategic tourism plan, overseeing local tourism initiatives, and recommending development programs for tourist sites. It will also manage regulatory frameworks for tourism-related businesses and promote investments in the sector.
Community Engagement
The initiatives stemming from this agreement should engage various stakeholders in the tourism industry, encouraging a community-focused approach to development. This collaboration marks a significant step in enhancing the local economy and showing Iloilo City as a destination.
Connecting Tourists with Local Transportation
As tourism expands, the demand for dependable services, like transportation, grows too. Online booking platforms offer an easy solution for visitors to arrange taxis and transfers. These platforms allow users to select their preferred vehicle, view vehicle details, and check ratings, offering transparency and choice.
Benefits of User-Friendly Solutions
Here are some benefits of using such platforms:
- Flexibility: Whether traveling from the airport to the city center or between local destinations, tourists enjoy a flexible experience.
- Transparency: A transparent platform is very useful for travelers booking transportation.
In Conclusion: Iloilo’s Tourism Future
Iloilo City and the Iloilo Tourism Foundation’s joint efforts mark a new chapter for local tourism, with the goal of enhancing visitor experiences and services. By involving the community in tourism development, they aim to encourage economic growth and position Iloilo as a key destination for travelers. You can hire a car with a driver from verified providers. Enjoy the convenience, affordability, and vehicle choices available, making every trip memorable thanks to the dedicated services offered.
So, plan your next adventure and book your Ride here.
Pro Tip: Check local blogs and forums for recent traveler experiences and hidden gems before you go!



