NoMad Hotel Set to Debut with 173 Rooms in Singapore by
Hilton and UOL Group Team Up to Bring NoMad to Asia
Hilton is partnering with UOL Group to launch a NoMad hotel in Singapore, marking the brand’s debut in the Asia Pacific luxury lifestyle market. This follows the success of NoMad London, which opened in 2021.
What to Expect at NoMad Singapore
Set to open in early 2027, the NoMad hotel will feature 173 rooms, all reflecting the brand’s distinctive style. The hotel is on Orchard Road, putting guests close to Singapore’s best shopping and entertainment, while also a short hop from the city's cultural spots. From boutiques to historic areas like Arab Street and Chinatown, you'll be well-placed to soak up the city's culture.
The Rise of Experiential Luxury
This new hotel marks an important step in Hilton’s Asia Pacific expansion. According to Alan Watts, President of Hilton Asia Pacific, there’s a growing demand for high-end, experience-focused hotels. He stated that Singapore is ideal for NoMad’s brand of local luxury hospitality, paving the way for further growth in Asia. This reflects a trend towards travelers wanting more than just traditional luxury.
The NoMad Difference
NoMad hotels aim to blend grandeur with intimacy, making guests feel connected. They combine luxury with lifestyle, emphasizing curated experiences shaped by striking interior design and local culture. Expect unique touches like custom artworks in the rooms, reflecting the hotel’s focus on personalization.
Andrew Zobler, founder and CEO of The Sydell Group, is excited about the new venture, aiming to create a “welcoming home filled with stories” for guests. This Singapore hotel is just the beginning of planned expansions across North America, Europe, and beyond.
Orchard Road Reimagined
UOL Group’s Chief Executive, Liam Wee Sin, discussed the collaboration, sharing a vision for Orchard Road that includes the NoMad hotel, their luxury residential project, UPPERHOUSE, and the Pan Pacific Orchard. These developments aim to transform the area and cement its place as a luxury lifestyle destination. The NoMad experience is designed to immerse guests in local culture, making them feel at home in one of the world’s most desirable neighborhoods.
Neo Soon Hup, UOL’s Chief Operating Officer, added that the hotel aims to blend contemporary elegance with Singapore’s energy, promising a unique experience for travelers seeking something extraordinary.
Hilton’s Asia Expansion
The NoMad hotel is part of Hilton's plan to grow its luxury presence, targeting 150 hotels in the Asia Pacific region soon. This includes Waldorf Astoria properties in Kuala Lumpur, Sydney, and Shanghai, plus Conrad Hotels & Resorts properties in major hubs in China and Japan. These additions will bolster Hilton's global luxury portfolio, making it one of the largest in the industry with over 500 properties.
Hilton Honors Perks
NoMad hotels will participate in the Hilton Honors program, offering guests who book directly benefits like flexible payment options, member discounts, and free Wi-Fi.
Final Thoughts
The NoMad hotel's arrival in Singapore by 2027 is a notable addition to the luxury hotel scene. Visitors can look forward to high-end accommodations that blend comfort with local culture. I'd recommend booking directly with the hotel or through a trusted travel agency for the best service and to avoid issues with third-party bookings. One thing to remember: even the most detailed reviews can't replace your own experiences.
