Thailand’s Premier Wellness Gathering Set for May 19th

Introduction to BEING Thailand

The upcoming BEING Thailand event is expected to reshape the landscape of wellness tourism, bringing together industry leaders and innovators on May 19th in Phuket.

An Unprecedented Gathering

Phuket will host the inaugural BEING Thailand, marking a significant moment for the wellness industry. This event aims to draw over 400 professionals from various sectors, focusing on revitalizing conversations and fostering innovation within wellness, hospitality, and tourism.

Collaboration and Industry Focus

BEING Thailand, positioned as a B2B gathering, serves as an essential platform for uniting typically dispersed sectors. Industry leaders will converge for rich exchanges of ideas and strategies, promoting a more collaborative spirit.

Key Event Organizers

Organized by notable entities including C9 Hotelworks, QUO Global, Mrs B Group, and supported by Dragonfly360, BEING Thailand showcases a well-rounded initiative poised to impact the wellness tourism landscape significantly.

A Dynamic Agenda

The event promises an engaging schedule, featuring a two-hour mainstage session where industry leaders will share key insights. Attendees can participate in hands-on workshops and explore an exhibition of cutting-edge wellness products and services.

The Impetus Behind BEING Thailand

C9 Hotelworks’ deputy managing director Viona Zhang sheds light on the event’s purpose: “Travel has evolved; today, people are seeking more than just vacation: they’re seeking purpose.” In this context, Thailand’s expansive wellness offerings are positioned to cater to the growing demand for transformative travel experiences.

Diving Deeper into Wellness Tourism

BEING Thailand will explore various aspects of wellness tourism through themed discussions comprising BEING Here, BEING Active, and BEING Different. This structure allows attendees to engage with innovative ideas and discover new opportunities.

Blending Wellness with Hospitality

According to Paul Keen, director of operations and culture at QUO Global, “BEING Thailand marks the beginning of a new movement, where wellness blends with hospitality, spirituality, and science.” This event also serves as a venue for fostering genuine business relationships, energizing sectors, and pushing those innovation boundaries.

The Comprehensive Wellness Experience

The aim of this event is to forge connections across the diverse wellness industry spectrum, from traditional hotel spas to advanced technological integrations. Mrs B Group founder Sumi Soorian echoes this sentiment, stating, “Wellness is no longer just about fitness—it’s a holistic journey.” BEING Thailand intends to showcase this expanded vision, integrating mindfulness, nutrition, and technology into an all-encompassing experience for attendees.

Build a Community of Wellness Professionals

By nurturing these connections, BEING Thailand 2025 envisions building a support network of wellness professionals dedicated to sharing knowledge and evolving the sector collaboratively.

A Focus on Leadership and Wellness

Dragonfly360 founder Pranapda Phornprapha emphasizes the essential role of wellness in effective leadership, stating, “True leadership is rooted in wellness. When we nurture our minds and bodies, we lead with clarity, strength, and compassion.”

Networking Opportunities

Numerous networking and idea exchange opportunities will ensure that BEING Thailand is a must-attend event for professionals in wellness, tourism, and hospitality industries.

Continued Growth in Wellness Tourism

As travel trends shift, wellness tourism emerges prominently, especially in Southeast Asia. Recent data from the Global Wellness Institute highlights Thailand as the fastest-growing wellness economy in 2023.

Impressive Industry Growth

The wellness market in Thailand grew by a remarkable 28.4 percent, reaching a total value of US$40.6 billion. This surge was primarily led by wellness tourism, which experienced a staggering 119.5 percent year-on-year increase in revenue. On average, international wellness travelers spent US$1,735 each per trip, significantly eclipsing domestic expenditures.

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