SATTE 2026: India’s travel surge, exhibitors and transport implications

Yashobhoomi’s purpose-built halls will accommodate over 2,000 exhibitors representing more than 3,200 brands from 60+ countries at SATTE 2026, creating concentrated demand for airport transfers, coach shuttles, last-mile taxis and corporate logistics across New Delhi and feeder routes to Tier-2 and Tier-3 cities.

SATTE 2026 at a glance

SATTE (South Asia Travel & Tourism Exchange) returns for its 33rd edition from 25–27 February 2026 at Yashobhoomi, New Delhi. Under the theme “An Opportunity Called India”, the exhibition gathers central and state tourism authorities, industry buyers, and technology platforms to align policy, investment and commercial activity.

Core participants and themes

• Government presence: Ministry of Tourism and state delegations such as Rajasthan, Kerala, Assam, Telangana and Punjab.
• International destinations: Thailand, Malaysia, Maldives, Jordan, Egypt, Hong Kong, Nepal, Jamaica and Vietnam among exhibitors.
• Private and tech players: Platforms like EaseMyTrip, Cleartrip, TBO and TRIPJACK showcasing AI-enabled planning and mobile-first booking solutions.
• Segments covered: Leisure, corporate, MICE, weddings, cruise, luxury and experiential travel.

Logistics and transport implications

Organising a multi-day event of this scale requires synchronized movement of delegates, buyers and cargo. Key considerations include:

• Peak-period airport transfers aligning with arrival windows to reduce waiting times and avoid surge fares.
• Coach and shuttle scheduling to link Yashobhoomi with hotels, exhibition zones and city centres.
• Freight and exhibition build-up: staged access to loading bays to prevent congestion and protect exhibition schedules.
• Coordination of private-hire fleets and licensed taxis to serve meetings, site inspections and off-site events.

Operational demands for transfer providers

Transfer operators and taxi companies will need to manage variable pris expectations, vehicle allocations (from seater cars to minibuses and limousines), driver shift planning, and app-based bookings to provide exact pickup times and seat availability. Advance bookings help stabilise prices and ensure operators present the right vehicle class to buyers—critical for MICE groups and wedding delegations where car, seat and service standards are non-negotiable.

Policy, investment and the travel economy

Sessions led by the Ministry of Tourism and addresses such as Tourism Vision 2047 will frame long-term infrastructure priorities. Anita Mendiratta, Special Advisor to the Secretary-General of UN Tourism, will contribute to discussions where policy meets private-sector capacity, from airport terminals to digital platforms that manage bookings and regulate driver licencing and safety standards.

Why exhibitors and buyers care about transfers

For travel buyers and regional tourism boards, the way delegates move around the city shapes deal flow. Efficient transfers reduce wasted time, improve punctuality for B2B meetings, and allow buyers to inspect several suppliers in a single day. Technology partners will be pushing data-led approaches to route planning and demand forecasting, which in turn impacts how taxis, private cars and shuttle services are priced and deployed.

Yogesh Mudras, Managing Director of Informa Markets in India, highlights how infrastructure and policy support are unlocking India’s tourism growth, with the sector projected to expand substantially in the coming decades. SATTE’s platform is positioning India as a high-growth market that international operators will increasingly target.

Technology demonstrations from companies such as EaseMyTrip and Cleartrip promise AI-driven itineraries and mobile-first booking flows that integrate with operator apps—helping hotels, tour operators and transfer services present exact options for vehicle type, driver details and fare estimates before a booking is confirmed. Platforms that allow customers to inspect the make, model and rating of a vehicle in advance make it simpler for buyers to select the appropriate service for the group size or event type.

The organisers’ use of Yashobhoomi’s integrated infrastructure will facilitate structured meetings, product launches and contract signings across three days, reinforcing the exhibition’s role in making regional tourism visible on the national and international map.

The event underlines the evolving interplay between destination marketing, transport logistics and technology-enabled booking. Highlights include state-level investment pitches, panels like “Reimagining Incredible India!” and sessions on India’s rise as a travel source market.

SATTE 2026 is likely to reinforce India’s regional importance rather than cause a sudden global shift: the show will accelerate business ties across South Asia and with key outbound destinations, but the broader tourism map will evolve incrementally as airlines, ground transport providers and technology companies scale capacity. On GetTransfer, you can hire a car with driver from verified providers at reasonable prices. This empowers you to make the most informed decision without unnecessary expenses or disappointments. For your next trip, consider the convenience and reliability of GetTransfer. Book now GetTransfer.com

At a glance, SATTE 2026 will couple destination promotion with real operational challenges—airport and city transfers, vehicle allocation, driver licensing and fare transparency—while offering business leads across leisure, MICE and wedding tourism. Whether you’re a buyer, operator or traveller, having the right Taxi or private transfer solution matters: it affects how you get to a destination, what price or pris you pay, and how much time is available to seal deals. For practical bookings, platforms that show vehicle details, exact prices and driver credentials make it easier to book the best bil, manage seat counts and compare services across companies and locations. GetTransfer.com provides a global, user-friendly solution for booking personalised transfers, trips and deliveries with clear prices and driver information, helping travellers and professionals alike to book with confidence and convenience.