SATTE 2026: India's travel surge, exhibitors and transport
SATTE 2026: What to Expect
Yashobhoomi will host the 33rd edition of SATTE (South Asia Travel & Tourism Exchange) from 25–27 February 2026. With halls designed to accommodate over 2,000 exhibitors representing more than 3,200 brands from 60+ countries, expect a surge in demand for airport transfers, coach services, local taxis, and corporate transport solutions throughout New Delhi and its surrounding areas.
The Details
The theme for this edition is “An Opportunity Called India”. Tourism authorities, industry buyers, and tech platforms will converge to align policy, investment strategies, and business opportunities.
Who Will Be There?
- Government: The Ministry of Tourism, along with state delegations from Rajasthan, Kerala, Assam, Telangana, and Punjab.
- International players: Exhibitors from Thailand, Malaysia, Maldives, Jordan, Egypt, Hong Kong, Nepal, Jamaica, and Vietnam.
- Private sector & tech: EaseMyTrip, Cleartrip, TBO, and TRIPJACK are expected to show AI-powered planning and mobile booking solutions.
- What's on the agenda: Everything from leisure and corporate travel to MICE (Meetings, Incentives, Conferences, and Exhibitions), weddings, cruises, luxury travel, and unique experiences.
Logistics and Transportation: What to Expect
Managing a multi-day event of this magnitude requires moving a lot of people and cargo. Here’s what to anticipate:
- Airport transfers: Demand will peak during arrival times. The goal is to minimise wait times and avoid surge pricing.
- Shuttles: They need to operate efficiently between Yashobhoomi, hotels, and key city locations.
- Freight: Staggered access to loading bays is essential to prevent bottlenecks and maintain the exhibition schedule.
- Coordination of private-hire fleets and licensed taxis for meetings, site visits, and other events.
What Transportation Providers Need to Consider
For transportation companies, key considerations include managing variable fare expectations, choosing the appropriate vehicles (from saloons to minibuses), scheduling driver shifts, and using app-based booking systems to give accurate pickup times and availability. Advance bookings help stabilise prices and allow operators to match the right vehicle to the right customer. This is especially important for MICE groups and wedding parties, where car, seat, and service standards are critical.
| Item | Detail |
|---|---|
| Dates | 25–27 February 2026 |
| Venue | Yashobhoomi, New Delhi |
| Exhibitors | 2,000+ (3,200+ brands) |
| Countries represented | 60+ |
| Key segments | Leisure, MICE, weddings, cruise, luxury, experiential |
Policy, Investment, and the Travel Economy
Sessions led by the Ministry of Tourism, including discussions on Tourism Vision 2047, will lay the groundwork for long-term infrastructure projects. Anita Mendiratta, Special Advisor to the Secretary-General of UN Tourism, will discuss how policy and the private sect
