How the New IHG One Rewards Member Catalogue is Enhancing Travel and Lifestyle Benefits for Members
A Fresh Way to Redeem IHG One Rewards Points
IHG Hotels & Resorts has introduced the IHG One Rewards Member Catalogue, a platform designed to extend members’ ability to redeem points beyond traditional hotel stays and into daily lifestyle experiences. This new catalogue brings added convenience, flexibility, and value to the loyalty programme by allowing members to turn their points into a wide array of curated products and services—not just accommodation.
Expanding the Horizon of Rewards
The catalogue includes over 500 selected items covering categories such as electronics, home essentials, sports equipment, beauty and personal care products, and digital gift cards. Members can start redeeming with as little as 600 points, making the programme accessible and attractive for a broader range of users. The catalogue was developed through a partnership with JD.com, leveraging their advanced logistics to provide members in Mainland China a smooth redemption experience.
The Range of Redemption Options
| Category | Examples | Points Required |
|---|---|---|
| Electronics | Headphones, smart devices | From 600 points |
| Home Essentials | Kitchenware, décor | Varies |
| Sports Gear | Fitness trackers, apparel | Varies |
| Beauty and Personal Care | Skincare sets, grooming kits | Varies |
| Digital Gift Cards | Dining, entertainment | Varies |
Seamless Integration with Everyday Life
This new redemption approach integrates rewards into members’ everyday activities, allowing points to hold value not just for travel, but also entertainment and lifestyle. More than just a catalogue, it’s a platform intended to evolve with interactive features, exclusive events, and personalised offers tailored to members' preferences.
Broader Collaborations to Enhance Travel Experiences
IHG One Rewards shows commitment to enhancing travel through cross-industry partnerships. A notable example is the alliance with Hainan A
