印度人对欧洲铁路旅行的兴趣激增，目标是 2024 年实现增长
Overview of Rail Europe's Expansion in India
近年来，印度旅行者将目光转向欧洲目的地，铁路旅行明显激增。在这一不断变化的格局中，欧洲铁路公司已将目光瞄准了这一发展势头，目标是打造一个令人惊叹的 23% 年增长率 for 2024. This growth trajectory significantly surpasses the European railway industry's standard rate of 5-10%.
铁路旅行越来越受欢迎
从印度到欧洲的出境游几乎恢复到了疫情爆发前的水平，数字达到了惊人的 98%.然而，铁路旅行是这一复苏中的佼佼者，它已飙升了 33% since 2019. The Indian market's remarkable growth illustrates a new trend where travelers are increasingly favoring trains over traditional methods like coaches and short-haul flights.
迎合印度游客的新策略
Rail Europe's commitment to this growing market is reflected in its various strategic initiatives aimed at enhancing the travel experience for Indian passengers. According to Bjorn Bender, the Global CEO of Rail Europe, Indian interest has prompted the company to broaden its offerings and improve service delivery.
产品多样化
A substantial portion of Rail Europe's sales in 2024 is expected to come from various products, including:
- 铁路通票： 45% 的总销售额来自 Eurail Global Pass 和 Swiss Travel Pass 等选项
- 高速列车： 30% 源自欧洲之星和 Frecciarossa 等服务项目
- 地区观光列车： 25% 为追求身临其境体验的游客提供服务
为团体旅行量身定制的服务
Emerging from the demand for convenient group travel, the "Rail Group Easy" initiative allows groups of six or more to book tickets independently, eliminating the need for a travel agency account. Bender describes this service as a "game-changer," acknowledging the cultural significance of group travel to many Indian families.
提升旅行体验
为了进一步吸引印度旅客，欧洲铁路公司扩大了行李服务，尤其是在瑞士。通过瑞士旅行通票，旅客可享受行李递送服务，实现免提旅行体验，行李在酒店之间运送。
新路线介绍
这些改进不仅限于服务，还推出了新的列车路线，包括
- 慕尼黑至阿姆斯特丹
- 巴黎至柏林
本德强调，这些环保型替代方案提供了更快捷、更轻松的旅程，通常相当于或超过乘坐飞机所花费的时间，特别是在考虑到机场接送的情况下。
识别新趋势
Indian travelers are broadening their horizons beyond classic destinations like Paris, London, and Rome. There's a growing fascination with cities such as:
- 维也纳
- 布达佩斯
- 布拉格
- 哥本哈根
- 里斯本
这一转变表明，第二次或第三次返回欧洲的游客增多，他们寻求的是远离传统旅游热点的独特体验。
夜车越来越受欢迎
夜班火车也在回归，为可持续地探索欧洲提供了一种经济有效的方式。运营商包括 ÖBB's Nightjet 提供舒适的卧铺车厢，不仅能节省住宿费用，还能带来独特的旅行体验。
聚焦二三线市场
Rail Europe's strategy doesn't stop at major cities; there's a growing interest in targeting tier-two and tier-three cities in India. With rising disposable incomes and a burgeoning middle class, Bender notes that the demand from these regions is significant. The company is proactively conducting training sessions and webinars with local partners to equip them with the knowledge to promote European rail travel effectively.
当地市场参与
本地化营销是欧洲铁路公司战略的另一个重要组成部分。这包括有针对性的促销和活动，提供能引起印度受众共鸣的铁路通票和点到点车票折扣。
未来展望
With India's outbound travel market on an upward trajectory, Rail Europe is poised for continued growth in the country. The emphasis on educational initiatives highlights the company’s mission to transform perceptions of European rail travel, positioning it as a seamless and enjoyable option for Indian travelers.
通过扩大与当地旅行社的合作并投资于用户友好型数字平台，欧洲铁路公司旨在巩固其作为印度旅客前往欧洲的首选的地位。
结论
The keen interest of Indian travelers in rail travel is reflective of broader trends reshaping the European tourism landscape. Rail Europe’s innovative products and localized strategies are pivotal in this regard, ensuring they meet the evolving preferences of Indian tourists. Personal experiences, after all, are irreplaceable; even the best reviews can't measure the delight of exploring a new destination firsthand. Over at GetTransfer.com您可以从经过验证的服务提供商处以合理的价格预订配有持证司机的可靠汽车服务，从而在利用丰富的车辆选择的同时实现无缝导航。预订 GetTransfer.com 并开始计划您的下一次旅行，无忧无虑，充分知情。
