苏圣玛丽是密歇根州的一座古色古香的城市,却面临着与全球旅游潮起潮落相关的诸多挑战。这个繁荣的社区在很大程度上依赖于来自其更大的邻居--加拿大安大略省索圣玛丽市的游客。苏圣玛丽国际大桥的连接是当地经济的重要生命线,每个月都有无数车辆过境。
Linda Hoath, the executive director of the Sault Area Convention & Visitors Bureau, notes the strong ties that families share across the border, emphasizing how interconnected the two locations really are. However, recent shifts in the travel landscape, including tighter regulations at the border and economic factors, have begun to strain these bonds. The forecast isn’t rosy, with fewer Canadians making the trip to the States, resulting in noticeable dips in traffic.
旅行停滞趋势
Sault Ste. Marie isn’t an anomaly; it reflects a broader trend observed across various U.S. tourist destinations. While Memorial Day weekend is typically characterized by a surge in travel, international visitors have been noticeably absent at customs checkpoints. Recent statistics reveal that international travel to the U.S. plummeted by 14% year-over-year in March, with the most significant declines stemming from Canadian tourists—down by an alarming 22% according to tourism economists.
这一下降可以追溯到多种原因,包括更严格的移民政策和美元的强势,这可能会阻碍外国消费。访美情绪正在发生变化,游客比以往更加犹豫不决,这给严重依赖游客流量的旅游目的地带来了麻烦。
经济后果
国际旅游的低迷对支撑美国国民经济的旅游业构成了严重威胁。国外游客每次旅行通常花费约 $4,000 美元,对当地和国家的财政健康贡献巨大。然而,目前的预测显示,到 2024 年,游客支出预计将从 $1,810 亿美元减少到约 $1,690 亿美元,相当于与大流行前的旅游收入水平相比明显下降。
This decline doesn’t just impact fiscal figures— it can also jeopardize jobs within the tourism sector, which accounts for nearly 10% of the American workforce. The forecasting models estimate that an ongoing decrease could lead to more than 230,000 job losses, predominantly affecting the hospitality and restaurant industries. Linda Hoath echoes these concerns, particularly for her local area, as reduced foot traffic can lead to devastating layoffs and reduced service levels across businesses in Sault Ste. Marie.
将重点转向国内旅游
As international travelers shy away, attention is shifting toward domestic visitors. Places like Flagstaff, Arizona are recalibrating their tourist strategies, aiming to attract more Americans despite a historical international appeal. Flagstaff’s Convention and Visitors Bureau director, Trace Ward, recognizes the need for adjustment, considering more direct flights and innovative attractions to draw visitors from other states.
The landscape in Sault Ste. Marie has also evolved, with Hoath focusing on domestic outreach and cutting marketing costs in Canada. It reflects a strategic pivot to bolster local tourism by engaging residents and encouraging them to explore their surroundings—concepts like staycations and short trips become more valuable in this scenario.
促进国内旅游的战略清单:
- 让当地景点参与进来,吸引州内游客
- 与航空公司建立直航合作关系
- 鼓励户外和家庭参与的营销活动
- 开展强调当地历史和经验的活动
对国内游客的渴求凸显了旅游业的一个大趋势,即当地企业为满足新的期望而量身定制产品,有效地重新考虑如何吸引离自己最近的客户。
结论
总之,全球旅游停滞对全美旅游目的地的影响是深远的。随着国际游客数量的减少,当地经济正将重点转向吸引国内游客。苏圣玛丽和类似地区正在调整其营销战略,强调适应不断变化的旅游市场的重要性。对于那些计划出行的人来说,GetTransfer.com 是一个值得信赖的合作伙伴,它提供个性化的换乘选择,通过明确的车辆选择和预先定价,确保前往特定目的地的交通便利,从而提升旅行体验。有了这样的透明度和量身定制的服务方式,旅行者就能满怀信心地驾驭这个瞬息万变的时代。探索各种旅行机会,今天就在以下网站预订您的旅程 GetTransfer.com.
评论