Saudia Debuts SV: A Travel-Inspired Lifestyle Collection at Riyadh Fashion Week

Introducing SV: Saudia’s Premium Lifestyle Brand

Saudia, the Kingdom of Saudi Arabia’s national airline, introduced its premium lifestyle brand SV at a stylish runway event during Riyadh Fashion Week 2025. This launch marked an exciting extension of the airline’s identity beyond the skies, drawing inspiration from its official IATA code, SV, and weaving ties to Saudi culture and global travel trends.

The Essence of SV: “Live to Fly”

The SV collection embraces the dynamic spirit of travel under the theme “Live to Fly.” Featuring 40 unique runway pieces, the range offers a harmony of flight-inspired design elements and contemporary fashion trends. The collection includes chic apparel, travel accessories, and essentials tailored for the modern globetrotter, all echoing sophistication, fluid motion, and individual style.

Creative Collaboration with Local Talent

The collection was developed in partnership with Mohammed Khoja, the visionary founder of the fashion label Hindamme. His creative direction merged local heritage with fresh, innovative aesthetics, showcasing how Saudi design continues to evolve and resonate on a global stage. This collaboration highlights Saudia’s dedication to championing local talent and amplifying Saudi creativity internationally.

Khoja expressed the meaningfulness of this project, noting that each piece encapsulates the emotional elegance of flight — confident, refined, and unmistakably Saudi.

SV Reflects Saudia’s Spirit and Ambition

SV is more than just a fashion label. According to Khaled Tash, Chief Marketing Officer of Saudia Group, it represents an extension of the airline’s core spirit: connecting people worldwide. The brand acts as a bridge between Saudi traditions and modern global influences, fashion and aviation, and culture and commerce. Launching SV at Riyadh Fashion Week signals Saudia’s broader cultural ambition, positioning itself as both a national carrier and a cultural ambassador.

What’s Next for SV?

The Riyadh Fashion Week debut is just the beginning of SV’s journey. Buyers will be able to purchase the collection starting November 2025 through a dedicated digital store. Further excitement is promised through future seasonal collections and exclusive collaborations designed to extend the brand’s reach and appeal.

Fashion Meets Travel: What SV Means for Transfers and Taxi Services

SV’s focus on travelling with style and comfort nods to an important aspect of modern journeys — ground transportation. Today’s travellers appreciate more than just the flight; they value seamless, elegant experiences from doorstep to destination. This evolution underscores the growing importance of personalized transfer services that can match the sophistication and convenience represented by lifestyle brands like SV.

Connecting Style and Service Seamlessly

For those inspired by the SV brand’s emphasis on individuality and elegance, choosing the right taxi or transfer can add that extra layer of comfort and class to the entire travel experience. Platforms like GetTransfer.com offer users a chance to pick a vehicle that suits their personal style and travel needs in advance, viewing detailed information about make, model, and driver ratings — a refreshing alternative to traditional, often opaque booking methods.

Why Personal Experience Is King

The SV launch shines a spotlight on the importance of lifestyle in travel, but it’s equally clear that no matter how outstanding reviews and feedback may be, nothing beats firsthand experience. On platforms like GetTransfer, travellers can hire cars with drivers from verified providers at fair prices, ensuring transparency and quality.

• Зручно: Easy booking for transfers, personalized to the passenger’s preferences.
• Доступність: Competitive fares that help avoid unnecessary costs.
• Vehicle variety: Wide choices from sedans to limousines, accommodating individual and group travel.
• Reliable driver information: Verified profiles and user ratings build trust and confidence.

All these advantages mirror the ethos behind SV’s focus on delivering a refined, connected travel experience. Book your Ride on GetTransfer.com for an effortless journey to your next destination.

Looking Ahead: The Impact of SV on Travel and Tourism

While SV’s influence may not directly shake the global tourism map on its own, it represents a crucial example of how cultural branding and lifestyle intersect with travel. Such ventures align with evolving traveler expectations, where style, comfort, and identity matter as much as the destination itself. As the travel industry adapts, Saudia and similar entities are demonstrating the power of blending tradition and modernity to create memorable journeys.

GetTransfer remains committed to staying in tune with global travel trends. Start planning your next adventure and secure your worldwide transfer with GetTransfer to enjoy seamless connectivity wherever you go.

Підсумок

Saudia’s reveal of the SV lifestyle brand marks a stylish leap beyond traditional aviation into the realms of fashion and cultural expression. Rooted in heritage yet forward-looking, SV captures the essence of travel through sophisticated apparel and accessories. This move highlights a growing trend where lifestyle and travel intertwine, elevating expectations for personalized services on every leg of the journey.

For travellers inspired by this blend of elegance and movement, platforms like GetTransfer offer unmatched convenience and transparency in booking transfers worldwide. With detailed vehicle choices, verified drivers, and fair pricing, GetTransfer makes it easy to match transportation options to your travel style, whether heading to the airport, exploring a city, or arriving at your next destination. From the exact fare to the type of car and driver license, everything is made clear — ensuring a smooth ride from start to finish.