Why sports and wellness travel are reshaping loyalty, spending and travel services

This article reveals how the booming interest in спорт і wellness travel is transforming consumer loyalty, financial products and the way people book transfers and on-the-ground services.

Market scale at a glance

Recent industry analysis places the combined opportunity from sports and wellness tourism at roughly USD 3 trillion. Projections indicate that sports tourism could exceed USD 2 trillion by 2032, while оздоровчий туризм may surpass USD 910 billion by 2030. These shifts reflect growing demand for experience-led trips, from major sporting events to quiet wellness retreats.

Who is driving the trend

Young travellers—especially Millennials і Покоління Z—are at the forefront. Globally, about 47% travel for wellness, 20% for sports and 33% for both; in some markets the share rises further. In India, for example, demand for wellness and sports travel shows rapid growth with a greater appetite for nature experiences, meditation and spa therapies.

• Top wellness motivators: nature-based experiences (56%), meditation/mindfulness (49%), spa therapies (38%).
• Younger travellers: combine sport with exploration and choose wellness for digital detoxes and mindfulness.

Implications for banks, cardholders and loyalty

The rise in experience-led travel is already influencing financial behaviour. Around 79% of global cardholders with travel benefits say sports and wellness perks influenced their card choice, with that figure reaching 89% in some markets. A notable portion of respondents reported that travel benefits make them more likely to consider other products from the same bank, underlining how experience perks can deepen customer relationships.

Usage and loyalty metrics support this: higher lounge and experience usage correlates with increased card activity and greater feelings of being valued by providers. Programmes that combine airport perks, curated experiences and digital wellness tools are gaining traction.

Airport services and the traveller journey

Access to lounges, wellness apps and curated experiences are no longer extras but expected parts of premium travel. Digital companions and airport access help close the loop between pre-trip inspiration and on-the-ground convenience, helping travellers feel rewarded and connected to brands.

How this trend affects taxis and transfers

Experience-led travel feeds demand for precise, reliable transfers—whether it’s an early airport pickup for a sports event, a private transfer to a wellness retreat, or a vehicle that can carry sports equipment. Accurate booking details, vehicle choice, and driver expertise become essential to delivering the promised experience.

Practical tips for sports and wellness travellers

• Book transfers early and specify luggage or equipment needs.
• Choose vehicles with the right seating or cargo space for sports gear.
• Confirm driver experience and license details for peace of mind.
• Factor in lounge access and wellness app schedules when planning arrival time.

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In summary, the surge in sports and wellness travel alters how travellers pick destinations, airports and city services and how banks and travel companies design loyalty perks. This trend increases demand for exact, reliable transfer service: knowing the driver, car, fare and price in advance—via an app where you can choose the right car, seat and licences—saves time and avoids surprises. Whether you need a limousine or a cheap cab, a private seater or a delivery-friendly van, comparing fares, services and companies helps decide how much to pay and where to book. GetTransfer.com supports this shift by offering transparent, global options to book airport and city transfers, private rides and specialised vehicles, making it easier to get to your destination on your own terms while keeping control of price, time and convenience.