Tampere and Dubrovnik Take Center Stage as 2026 Ambassadors of Smart and Sustainable Tourism

Leading the Way in Smart Tourism for 2026

Two European cities, Tampere in Finland and Dubrovnik in Croatia, have been recognized for their outstanding achievements in smart tourism and sustainability, earning titles as the 2026 European Capital and Green Pioneer of Smart Tourism respectively. This announcement follows an extensive selection process facilitated by an expert European Jury.

A Competitive Landscape of Innovation

The competition for these prestigious titles saw a remarkable rise in participation, with 58 destinations across 22 countries throwing their hats in the ring. After a rigorous evaluation process, 15 finalists were shortlisted and presented their plans before the European Jury, who then made their final selection of the cities that exemplify the future of tourism.

Tampere’s Balanced Vision and Innovative Spirit

Tampere distinguished itself by demonstrating excellence across multiple categories relevant to sustainable tourism. The city’s approach combines a well-rounded strategy embracing accessibility, digital innovation, sustainability, and creativity. Its commitment to local wellbeing paired with tourism growth presents a balanced and sustainable model, featuring engaging storytelling and plans with long-term European Union impact. Tampere positions itself as a role model with a strong emphasis on sharing knowledge and fostering sustainable tourism development.

Dubrovnik’s Sustainable Management Based on Data

Dubrovnik won acclaim for its pioneering stewardship of tourism grounded in solid data-driven practices. The city has implemented comprehensive strategies to manage visitor flows sustainably, involving local communities meaningfully and planning proactively to ensure long-lasting benefits. Its detailed tourism management system and actionable sustainability measures set a blueprint for other destinations striving for greener, smarter tourism.

The European Commitment to Smart, Sustainable Tourism

The European Commission continues to champion smarter, greener, and more inclusive tourism initiatives. A commissioner highlighted tourism’s role as a vibrant sector deeply woven into Europe’s cultural and economic fabric. By investing in sustainability and technology, Europe aims to maintain its status as a leading, responsible destination worldwide. The achievements of Tampere and Dubrovnik illustrate this vision vividly, setting high benchmarks.

What to Expect in 2026

During 2026, the designated Capital city will feature innovative projects focusing on accessibility, digitalisation, and creative tourism solutions. Meanwhile, the Green Pioneer will actively demonstrate best practices in sustainable tourism initiatives and green transition measures. Beyond recognition, both cities will benefit from promotional activities and join a growing network of Europe’s premier smart and sustainable tourism hubs, fostering collaboration and knowledge sharing.

Supporting Smart Tourism with Data and Collaboration

Underlying the success of regions such as Tampere and Dubrovnik is a growing emphasis on data mastery and digital transformation in destination management. These tools enable better planning and real-time monitoring of tourists’ movements and preferences. They also facilitate informed decision-making that benefits local economies while protecting cultural and natural assets.

Аспект	Tampere Highlights	Dubrovnik Highlights
Key Strength	Balanced sustainable growth and wellbeing focus	Data-driven management and community involvement
Innovation Area	Accessibility, digitalization, creativity	Sustainable visitor flow and long-term planning
Legacy	EU role model for knowledge sharing	Green pioneer inspiring sustainable practices

Smart Tourism: What Does It Really Mean?

Smart tourism integrates digital technology and sustainability at all stages of travel and destination management. It uses tools such as big data analysis, mobile applications, GPS-guided tours, and eco-friendly practices to enhance the visitor experience while safeguarding the destination. Both Tampere and Dubrovnik exemplify this holistic approach, encouraging smarter tourism that benefits residents and travelers alike.

Why This Matters for Your Travel and Transfers

When cities commit to smart and sustainable tourism, it impacts how visitors navigate, interact with local transport, and enjoy their stay. For those booking transfers, for example through platforms like GetTransfer.com, this means smoother, more reliable journeys with accessible, efficient, and environmentally conscious transport options. Being informed about a destination’s approach helps travelers choose transport services that align with responsible tourism principles.

The Takeaway: Real Impact Beyond Recognition

While awards and titles illustrate a city’s dedication to advancing tourism sustainably, the real test lies in the everyday experience of visitors and locals. Even the best reviews and honest feedback cannot replace firsthand experience. Platforms like GetTransfer empower travelers to hire cars with professional drivers from verified providers at reasonable fares, ensuring reliability and comfort without unnecessary expenses. With an extensive choice of vehicles and additional options, travelers can tailor their journeys perfectly to their needs.

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Looking Ahead: A Glimpse into the Future of European Tourism

The recognition of Tampere and Dubrovnik as leaders in smart tourism highlights the evolving landscape of European travel. While their influence may not immediately reshape global routes, it certainly sets valuable examples for other destinations. Tourism will increasingly embrace sustainable practices and digital tools to meet modern travelers’ expectations. GetTransfer remains committed to keeping pace with these developments, offering a seamless way to navigate new destination experiences.

Підсумок

In short, Tampere and Dubrovnik have emerged as shining stars in the push for smarter, greener, and more inclusive tourism in Europe for 2026. Their integrated approaches combine technology, sustainability, and community engagement to set new standards in the sector. These efforts not only contribute to preserving cultural and natural heritage but also enhance the overall tourist experience.

GetTransfer.com complements this vision by providing travelers with an easy, transparent platform to book private transfers, airport taxis, and trips that fit their exact needs and budgets. From selecting the type of vehicle to knowing driver details in advance, GetTransfer offers unmatched convenience and reliability, making every journey as smart as the destinations themselves.