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Кампанія Саудівської Аравії «Нереальний календар» з Кріштіану Роналду демонструє розширення спортивної та культурної сфери

Джеймс Міллер, GetTransfer.com
до 
Джеймс Міллер, GetTransfer.com
5 хвилин читання
Новини
Вересень 22, 2025

Saudi Arabia’s Dynamic ‘Unreal Calendar’ of Events

The Saudi Tourism Authority (STA) has rolled out an ambitious global campaign that shines a spotlight on the nation’s lively calendar of sporting, cultural, and entertainment events. The spotlight falls on the kingdom’s year-round offerings, diverse activities, and its promise as an emerging hotspot for international visitors. The campaign, spanning Europe, India, and China, aligns with the larger Vision 2030 strategy, which strives to attract 150 million visitors by decade’s end.

Introducing the Campaign: “I Came for Football, I Stayed For More”

Central to this initiative is a vibrant campaign under the “Saudi, Welcome to Arabia” banner, headlined by football icon Cristiano Ronaldo. The film and promotional materials convey the message that while football is a key draw, Saudi Arabia offers far more for visitors, from rich culture to diverse entertainment.

The campaign is being rolled out across multiple platforms — television, social media, digital channels, and online travel agencies. This multi-channel approach ensures a wide-reaching and engaging connection with global audiences, making the kingdom’s tourism offerings more accessible and appealing to international travelers.

Highlights of the ‘Unreal Calendar’ Events

Ronaldo’s presence in the campaign underscores Saudi Arabia’s status as a premier venue for world-class events. The annual calendar is packed with a mix of prominent international sports competitions, festivals, and cultural showcases:

  • Sports Competitions: From the Saudi Pro League, Formula 1, and tennis tournaments to the Esports World Cup and the upcoming FIFA World Cup 2034.
  • Cultural Showcases: Riyadh Fashion Week, the Red Sea International Film Festival, and arts biennales.
  • Сезонні фестивалі: Riyadh and Jeddah seasons that combine music, food, and entertainment.

Saudi Arabia’s Commitment to Tourism and Event Infrastructure

Significant investments underpin this expanding event calendar. Nearly USD 800 billion has been earmarked toward tourism and infrastructure development under Vision 2030. This massive infusion supports stadiums, arenas, grassroots sports, cultural programs, and hospitality services.

Area of DevelopmentОсновні моменти
Sports FacilitiesStadiums and arenas ready to host major global sports including FIFA World Cup 2034 and Asian Winter Games 2029.
Cultural InvestmentsPromotion of international festivals, arts biennales, and fashion events.
Туристична економікаProjected contribution of USD 16.5 billion to national GDP by 2030.
Створення робочих місцьGrowth in tourism-related employment, youth engagement, and infrastructure development.

Voices from the Helm: Tourism Leadership Insights

Saudi Arabia’s leadership in tourism emphasizes the kingdom’s unique combination of cultural authenticity and modern hospitality. Efforts focus on developing a seamless visitor experience that blends tradition with world-class events.

The campaign’s CEO highlights a track record of over 100 major international events since 2018, reinforcing the kingdom’s rapid evolution as a diverse destination for travelers seeking more than just one type of experience.

Ronaldo’s Perspective: A Global Sports Hub in the Making

As one of the most recognizable sports figures globally, Cristiano Ronaldo’s involvement lends weight to the campaign’s message. He points out how the kingdom is successfully blending its rich heritage — from desert traditions like camel and horse racing — with futuristic elements such as esports.

Reflecting on his journey with Saudi Arabia, Ronaldo notes the spirited energy of fans and the ambitious scale of the kingdom’s sporting endeavors. The campaign captures this spirit, illustrating the potential for athletes and visitors alike to dream big and find new opportunities in this dynamic environment.

Вплив на туризм і трансферти

For visitors, especially those arriving at major airports or traveling between venues, smooth transport services become essential to maximizing the experience. Platforms like GetTransfer.com enable travelers to select exact vehicles that fit their needs, view detailed information on cars and drivers, and ensure transparent pricing that traditional aggregators often lack. This makes connecting to Saudi Arabia’s event calendar — whether for sports, culture, or entertainment — hassle-free and efficient.

Summary of Saudi Arabia’s Growing Appeal

Saudi Arabia’s active calendar of international sports, cultural festivals, and entertainment offerings presents a compelling destination for visitors worldwide. With robust investment in facilities and infrastructure combined with visionary leadership, it is shaping into a vibrant hub for global events. This transformation enhances the kingdom’s appeal well beyond traditional tourism, drawing varied travelers eager for rich experiences throughout the year.

Why Personal Experience Matters & How to Make the Most of It

While detailed reviews and honest feedback help paint a picture of what to expect, nothing compares to experiencing the destination firsthand. With GetTransfer.com, travelers can hire vehicles from verified providers at competitive fares, enjoying the convenience of choosing from an extensive fleet of cars suited to every group size and budget. This service supports an informed and comfortable journey, avoiding unexpected expenses or disappointment.

  • Transparent pricing and driver ratings
  • Wide variety of vehicles, from private sedans to larger seaters and limousines
  • Easy booking and reliable pickup at airports and city locations

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Looking Ahead: The Broader Travel Map

Although this campaign primarily uplifts Saudi Arabia’s tourism sector, its global impact on tourism patterns may be modest but significant within regional travel flows. As the kingdom steadily unfolds its travel offerings and events, it encourages international visitors to explore fresh destinations and experiences.

GetTransfer remains committed to tracking such developments, ensuring travelers worldwide can plan and book transfers that connect them seamlessly to exciting new horizons. Start planning your next adventure and secure your worldwide transfer with GetTransfer.

На закінчення

Saudi Arabia’s new campaign featuring Cristiano Ronaldo champions a robust year-round calendar of sports, culture, and entertainment, signaling the kingdom’s rise as a global destination. Supported by visionary investments and a warm, authentic hospitality culture, it opens doors for millions of visitors annually. Smooth, transparent, and customizable transport services like those offered by GetTransfer.com complement this vibrant tourism landscape by providing travelers with easy, affordable rides from airports to events and city destinations. From private cars to luxury limousines, GetTransfer helps travelers navigate Saudi Arabia’s diverse attractions with confidence and convenience, offering competitive prices and exact service details that take the guesswork out of travel planning.

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