Jammu and Kashmir advances plans to notify new tourist villages

Tourism Developments in Jammu and Kashmir: Kathua Sites Set for Upgrades

Jammu and Kashmir are planning to formally designate several tourism sites in Kathua (Bani town, Lowang, and Sarthal) to improve access roads, parking areas, rest houses, and tourist huts. The intended improvements should streamline logistics and increase the need for airport transfers and local taxis.

Infrastructure and Local Transport

The local government intends to build rest houses and tourist huts in key areas to expand lodging options. This requires better transport infrastructure, such as wider roads suitable for SUVs and 4x4s, spots for private cars and taxis, and clear signage to minimise delays in mountain locations. The winter carnival in Bani on February 8 tested strategies for handling seasonal visitor numbers and traffic.

Key Priorities for Tourism

• Access and Traffic: Repaving roads, reinforcing culverts, and creating parking for about two dozen vehicles at viewpoints.
• Accommodation: Building small huts and rest houses to promote responsible tourism.
• Digital Marketing: Enhancing marketing and social media to attract visitors to specific places and events.
• Safety and Security: Implementing measures to reassure travellers and tourism operators.

Impact on Transfers, Taxis, and Private Hire

New tourism zones usually mean a greater need for scheduled transfers, taxis, and private hire options. Drivers and companies will need the right licenses, vehicle types (from 4-seater cars to 7-seater SUVs and minibuses), and knowledge of remote road conditions. Travellers will want to know the exact pick-up location and estimated fares beforehand. Platforms that show vehicle details and driver ratings before booking are very useful.

Tourism Promotion, Heritage Preservation, and Confidence Building

Under Chief Minister Omar Abdullah, the government is promoting tourism by participating in ten national and international travel fairs and organising celebrity tours (June 28–30 and July 2–6, 2025) to generate positive media. The restoration of the Mubarak Mandi Heritage Complex in Jammu is expected to continue for the next three years. Several heritage sites have been officially protected.

Budget Overview

Events and Marketing: What It Means for Transportation

Winter carnivals and celebrity visits create periods of high demand. Transport companies need to plan driver schedules, adjust pricing, and organise staging areas. Tourists should book transport early to get the vehicle they want, whether it’s a private car or a larger vehicle for families, especially during events that get national attention.

How Local Businesses and Drivers Should Prepare

• Make sure vehicles are properly licensed and insured for passenger tran