Turkey Sees Uptick in Bookings This Year with Strong Business Travel Demand

Turkey’s Travel Bookings on the Rise in 2023

Travel to Turkey has seen a notable increase this year, with a reported 15% growth in bookings from January through September on platforms affiliated with the Emerging Travel Group, including RateHawk, Roundtrip, and ZenHotels. This surge has been largely fueled by business-related travel, both through travel agents and corporate clients, which has experienced a year-on-year rise of 35% in this category.

The Business Traveler’s Role in Turkey’s Popularity

Turkey remains a top destination for a broad spectrum of travelers, but especially so for business purposes. According to Simone Large, the head of direct supply at Emerging Travel Group, Turkish property owners are increasingly partnering directly with the group, which has seen an 11% increase in accommodations contracted year-over-year. The company aims to further grow this direct supply by doubling it in the near future.

Destination Hotspots Within Turkey

These varied regional preferences highlight Turkey’s multifaceted appeal—from vibrant business hubs to tranquil beach resorts.

Spending Patterns and Accommodation Preferences

Spending varies notably between leisure and business travelers. Leisure tourists typically spend around €103 per night, mostly booking 3-star and 4-star accommodations. Conversely, business travelers and those booking through agents tend to opt for higher-end lodgings, averaging €156 per night through agents and about €218 for corporate bookings, primarily favoring 4-star and 5-star hotels.

Seasonal Trends in Travel to Turkey

• Leisure travel peaks from May through September, with August and September seeing the highest volumes.
• Business travel demand remains steady year-round but shows modest growth through the summer months.

How Emerging Travel Group Supports Turkish Hoteliers

To maximize this upward trend, Emerging Travel Group focuses on helping Turkish hoteliers diversify their distribution networks. Through its extensive reach—including access to 20 million monthly guests, over 120,000 travel professionals, and more than 30,000 corporate clients worldwide—hotels gain exposure to a broad international audience.

Simone Large emphasizes the added value: partnerships come with support from a local team to optimize sales, plus flexible payment schemes and targeted marketing tools, all designed to ensure sustainable occupancy—even in off-peak seasons. This comprehensive approach boosts high-value bookings and creates more predictable business patterns for accommodation providers.

The Business Travel Impact on Taxi and Transfer Services

As business travel thrives, the demand for reliable and comfortable transfers grows accordingly. Efficient airport pickups, timely city transfers, and seamless mobility between meeting venues and hotels become critical. Platforms like GetTransfer.com enhance this experience by offering travelers the ability to select from a range of vehicles, from economical cars to luxury limousines, all while viewing driver ratings and exact pricing upfront. This transparency and flexibility offer a distinct edge over traditional booking methods.

Key Highlights in Turkey’s Travel Landscape

• Approximately 15% growth in overall bookings to Turkey this year.
• B2B users, particularly travel agents and corporate travelers, accelerate bookings by a remarkable 35%.
• Primary destinations cater to both leisure and business, with hotspots in Istanbul and Antalya.
• Distinct spending patterns reveal preference shifts, with corporate travelers opting for higher-star accommodations.
• Support mechanisms for hoteliers help sustain growth beyond peak seasons.

While data and reviews provide valuable insights, they can’t replace firsthand experience. Using a service like GetTransfer.com allows travelers to hire vehicles driven by verified providers at fair prices, enabling informed decisions without overpaying or compromising on quality. The platform’s convenience, extensive vehicle selection, and diverse options enhance every trip, whether for business or leisure.

Yolculuğunuzu ayırtın GetTransfer.com

Sonuç

The rise in Turkey’s travel bookings, particularly from business and travel agents, marks a positive trend for the country’s tourism sector. Diverse destination choices, varying traveller budgets, and growing accommodation options create a dynamic market. The synergy between travel bookings and transport needs highlights the importance of transparent, user-friendly transfer services. GetTransfer.com perfectly fits into this evolving landscape by offering globally accessible booking services where customers can easily select exact vehicle types, track driver credentials, and secure competitive fares for airport, city, or inter-destination transfers. These qualities make it a smart choice for travelers and businesses looking to move efficiently across Turkey and beyond.

Bir sonraki maceranızı planlamaya başlayın ve GetTransfer ile dünya çapında transferinizi güvence altına alın.