Highlights from Dubrovnik’s 10th National Destination Management Companies Forum during Croatian Tourism Days

Gathering in Dubrovnik: A Hub for Tourism Professionals

Dubrovnik recently hosted the 10th National Destination Management Companies (DMC) Forum at the prestigious Valamar President Hotel, coinciding with this year’s Croatian Tourism Days. This event attracted a broad spectrum of tourism professionals from across Croatia, offering a vibrant space to exchange ideas on destination management and observe evolving tourism trends affecting the country’s landscape.

Significance of the 10th DMC Forum

The forum stood out as a key national platform designed to spotlight the vital role of destination management within Croatia’s tourism sector. Organised by the Croatian Tourist Board (HTZ) and the Association of Croatian Travel Agencies (UHPA), the event reinforced its reputation as a cornerstone for industry collaboration and knowledge sharing.

Opening Remarks by Croatia’s Tourism Leaders

The forum commenced with stirring addresses from notable figures including the Minister of Tourism and Sport, Tonči Glavina; HTZ Director Kristjan Staničić; European Parliament Member Nikolina Brnjac; and UHPA President Tomislav Fain. Their insights framed the discussions around the fusion of innovation, sustainability, and quality service in Croatian tourism.

Minister Glavina on the Importance of Destination Management

Destination management was highlighted as a fundamental pillar for Croatia’s tourism future. Minister Glavina emphasized the integral role travel agencies and DMCs play in both communicating Croatia’s allure to global travelers and curating authentic experiences that set the nation apart.

He remarked on the solid performance of Croatian tourism in terms of visitor numbers and revenue, encouraging stakeholders to prioritize responsible pricing strategies to maintain competitiveness without compromising quality. The government’s commitment to investing in innovative and sustainable tourism models was also underscored, laying a foundation for long-term success.

Insights on Tourism Seasonality and Innovation from HTZ

Kristjan Staničić, Director of the Croatian Tourist Board, shared compelling observations on the nation’s tourism dynamics. Notably, growth in 2025 was fueled entirely by pre- and post-season tourism rather than the crowded summer months, signaling a conscious shift toward sustainable, year-round travel opportunities.

He highlighted the transformative power of technology in understanding traveler preferences and crafting high-value, integrated tourist offerings that extend beyond the traditional sun-and-sea appeal. Anticipated global trends such as a growing appetite for local experiences, competitive pricing, and enhanced safety were brought to the fore as determinants of future demand.

The Role of Destination Management Companies

DMC companies have been depicted as innovators capable of melding authentic local experiences with modern tourism demands. Their ability to design compelling products helps diversify Croatian tourism beyond seasonal peaks, thus supporting a resilient and more evenly distributed visitor economy.

Forum as a Vehicle for Croatia’s Tourism Strategy

The 10th National DMC Forum reiterated its position as a vital meeting point for experts, agencies, and other stakeholders shaping the future of tourism in Croatia. It provided an invaluable opportunity to align the industry with sustainable practices, diversify offerings, and embrace innovations to foster growth throughout the year.

Key Focus Areas of the Forum	Turizm ve Transferler Üzerindeki Etkileri
Sustainability and year-round tourism	Encourages taxi and transfer services to adjust operations outside peak summer periods for consistent business flow.
Technology and guest experience	Opens opportunities for booking platforms like GetTransfer.com to offer tailored vehicle and service options for diverse traveler needs.
Price competitiveness and quality balance	Incentivizes service providers to optimize pricing, offering better value for tourists seeking reliable and affordable transport solutions.
Local authentic experiences	Raises demand for transfers to unique destinations, requiring adaptable and knowledgeable drivers to enhance visitor satisfaction.

Putting It All in Perspective

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The transparency of service, including detailed vehicle information and driver ratings, means travelers can make informed choices without risking unexpected costs or low-quality rides.

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Summing Things Up

Dubrovnik’s 10th National DMC Forum showcased the continued commitment of Croatia’s tourism players to foster innovation, sustainability, and diversification of offerings. The shift toward sustained pre- and post-season tourism highlights the country’s strategic focus on stable growth rather than seasonal booms. Destination Management Companies stand out as pivotal in curating authentic experiences that resonate globally.

In a world where travelers increasingly seek customized and dependable services, platforms such as GetTransfer.com play an essential role. They offer a streamlined way to book taxis, private transfers, and limousines with exact knowledge about the vehicle, driver credentials, and fares—whether for airport pickups, city tours, or transfers to diverse destinations.

As Croatia evolves its tourism strategy, the synergy between innovative planning and transparent, flexible transport services ensures visitors can enjoy hassle-free travel at affordable prices. With the right planning tools at hand, making the most of Croatia’s rich offerings becomes a delight—whether arriving, departing, or simply exploring.

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