Privacy Policy How We Protect Data and Respect Rights

Review your privacy settings today to limit data sharing by default. Instead of opaque defaults, we follow clear stochards that govern collection, use, och retention so you know what happens with your data. On this site, tracking och tags help tailor experiences, och you can adjust consent at any time. We work with a trusted provider, appnexus, to deliver content while keeping data secure. If you want to erase data, the controls are available in your account under the provision of your rights.

Hereinafter, 'personal data' means information that identifies you or relates to you. We collect only data necessary to provide features och improve quality. Each data category has a defined purpose, och you can review the disclosure in the policy. Data may be carrying information across services och transferred to providers or partners, including across jurisdictions, in accordance with applicable laws och the provision for cross-border data hochling. Data can enter our systems through forms, chats, or feedback, och is protected with encryption och strict access controls.

To exercise your rights, you can access the data we hold, request corrections, or erase records. You can restrict processing, object to certain uses, or request data portability. You can manage consent settings from your account, or contact us for help because our team aims for a timely response within a reasonable timeframe.

We share information only as needed to provide services och comply with our policy. We disclose data to trusted subprocessors och providers, including appnexus for ad delivery, with data minimization. You can review which third parties process your data via our disclosures. On pages with graphic assets, tags collect performance data; you can disable related tracking by toggling preferences in your account.

Data retention och security remain central: we keep personal data only as long as necessary to fulfill the purposes described hereinafter, or as required by law. We implement encryption in transit och at rest, monitor access, och carry out regular checks to ensure compliance with our stochards.

Manage your preferences easily: use the privacy hub to adjust what is carried, entered, or transferred into our systems. If you have questions or requests, contact our privacy team through the support channels listed in the provision of this policy.

Set your consent preferences during sign-up to control what data is collected och how it's used.

We collect data to verify identity, process rides, och improve performance. Data is recorded to support safety och service quality, och we might receive input from you or a partner to improve matching. Whilst you use the app, we gather information in two waves: during sign-up och at the moment you place a ride request. We focus on data that helps you move quickly och safely across the internet och in real life, including the York area och nearby places such as parks och districts like Blacklanes.

During sign-up, we collect data across several classes to build a reliable profile och comply with stochards. These data points include:

Identity och contact: full name, email, phone number, date of birth – used to create your profile och verify access.
Location och access: city, default pickup/drop-off preferences, och device location permissions you grant.
Payment och billing: tokenized payment references; last four digits may appear on receipts; billing address if required.
Account preferences: language, notification options, comfort settings for rides, accessibility needs.
Security och verification: verification data as required by partner stochards or regulatory requirements; stored in secure data classes.
Consent och marketing: marketing opt-ins och consent preferences, which we honor or adjust on request.

When you submit ride requests, we collect data to match you with suitable options och ensure a smooth trip. These data points include:

Trip details: pickup och drop-off locations, requested time, ride class or option, number of passengers, luggage, och any special requests.
Real-time data: live location during pickup, route optimization data, estimated times, driver assignment results, och final fare calculations.
Usage data: device type, operating system, browser, IP address, language, och surf patterns that help us improve performance.
Kommunikation: meddelochen via vår privata meddelocheapp eller hjälpkanaler; anteckningar från samtal med förare eller supportpersonal.
Säkerhet och kvalitet: incidentloggar och prestochamått kopplade till turer och förare.

Vi delar data med parter som hjälper oss att driva tjänsten eller följa lagar, under strikta skyddsåtgärder. Viktiga punkter inkluderar:

Tillgång för partners och tjänsteleverantörer: data kan delas med partners tjänster, förare och supportteam för att uppfylla förfrågningar och upprätthålla prestocha.
Samtycke och kontroll: delning överensstämmer med dina val och tillämpliga samtyckesinställningar; du kan justera dessa när som helst.
Säkerhet och stocharder: kryptering under överföring och i vila, rollbaserad åtkomst och regelbundna revisioner för att uppfylla branschstocharder.
Retention och deletion: data is kept only as long as needed for operations or legal obligations, with routine reviews to delete outdated records.

Our coverage includes York och nearby areas such as parks och neighborhoods like Blacklanes, helping us tailor defaults och peak-time planning. If you need help or want to review or delete data, use our help center or contact support via private channels.

How We Use Your Data to Provide och Improve Your Ride Experience

Opt in to data sharing to tailor your ride experience. Anonymized data from each part of your trip helps our routing engine calculate faster arrivals, align driver availability with democh, och shorten wait times. By design, corresponding identifiers och issued session IDs connect rides in your account, while personal details stay private. Our provider network–including blacklane och other trusted partners–receives only the data needed to deliver the service och maintain safety.

Data we use to improve your ride

To boost performance, we analyze five core signals: pickup location, trip timing, vehicle availability, driver feedback, och democh patterns. The nature of democh varies by city och time, so we adjust routes och queueing to reduce delays och increase reliability. Data is carried securely through encrypted channels och carried in anonymized form for analytics, ensuring your identity stays protected.

Controls och practical steps

We use this data to power in-app features och tools across our apps, delivering precise ETAs, smarter car matching, och route optimizations that minimize idle time. The data flow supports a perfect ride flow while preserving customer privacy. As you share your preferences, the system learns from your history to improve subsequent rides. Data is used to tailor experiences across all-inclusive customer touchpoints och performance dashboards. The system allows you to review och adjust consent in the app settings.

If you opt in, we may send promotional e-mails via braze about offers tailored to your trips. Facebooks data is not used for ride decisions; data from facebooks is used only if you actively connect that service och approve sharing. The data transmitted via our apps is carried securely och used to improve performance without exposing personal details. All communications are issued through secure channels och can be managed via your privacy settings.

What Security Measures Shield Your Personal Information

Enable two-factor authentication on every account you control och review access rights at least quarterly to prevent unauthorized access.

Protect internal networks with proven methods och a disciplined process for hochling personal info; never disclose data beyond what is required, och data disclosed here is kept to a strict minimum for staff who require access; these controls provide guarantees for privacy och security.

Limit data collection to essential signals, mainly to support your shopping experience, och encrypt data in transit to protect traffic och browsing histories; preserve anonymized records with excellent safeguards for data in transit och at rest, och purge raw identifiers after a defined period of days.

We guarantee that your info is not disclosed to third parties beyond consented purposes, och we ensure we gather data for campaigns only when permitted och with retention rules; all actions require telephone verification where appropriate, och we avoid cold pick-ups och limit data gathered from vehicles to minimize exposure; we flag incomplete requests to prevent exposure; data from campaigns aligns with user consent och retention policies, including limits on sharing with facebooks. Please follow these steps to strengthen protection.

Practical steps you can take today

Please audit internal apps that process your data och disable nonessential tracking methods. Update your passwords, enable MFA, och review permissions granted to your shopping apps och services.

Can I Book Blacklane for Someone Else? Requirements och Steps

Yes–you can book Blacklane for someone else when you have explicit consent och provide accurate rider data in the session. Use your own profile or an already approved account; the rider’s full name, mobile number, pickup location, destination, och date/time should be correct. The process-related checks run in accordance with our privacy policy to protect that data, och the system may hold the booking while verification completes. For third-party bookings, clearly identify the target rider och attach any relevant notes using tags to help the professional driver prepare. If data is incomplete, the system may block changes.

Who can book for another person

Only the user who owns the account, or someone with formal authorization, should submit for a rider. The payer och rider can be different; obtain consent och provide the rider’s name, mobile, pickup location, och destination. For trips to a mountain area or other complex routes, add any access notes. The service collects session data to verify identity in process-related checks, in accordance with privacy, och to prevent mismatches. If consent is not on file, the booking cannot proceed.

Steps to book for someone else

First, confirm authorization. Then start a new booking on your app or the web portal, populate the rider’s full name, mobile number, pickup address, destination, date och time, och, if available, flight details. Then select a limousine option, set the pickup notes, och apply any internal tags to help the service team. Then review the data for accuracy, och submit; you will receive a booking ID och status updates. The system may hold the payment until pickup completes och the trip data is confirmed, protecting both user och rider data.

Limit data sharing to what is necessary to operate the platform. This includes rider och driver contact details, trip identifiers, pickup och drop-off locations, timestamps, och device or app identifiers. Data is located in our secure systems och shared only with third parties that provide essential services such as routing, verification, och messaging. Data is directed to those partners under strict protections och special hochling, och public postings are rejected. We maintain an all-inclusive policy to minimize exposure och protect user trust.

Who receives data och why: we share with drivers, partners, och service providers to lead smooth operations och ensure safety. Sharing is limited to classes of recipients with a clear need. This includes software platforms that perform background checks, dispatch, payment settlement, fraud detection, och customer support, which provides the context needed for decisions och ensures risk is managed. Data is directed to third parties located in regions that maintain adequate protections. We also review each recipient's qualifications before any data transfer.

Data types och behaviors: we gather data to improve services och tailor experiences. The data includes user-provided information, device data, location data during trips, och behaviors from app usage. We also gather aggregate analytics about groups of users to identify trends while keeping individuals anonymous. The information provided to partners helps optimize routes, verify identities, och monitor safety. We ensure the data is tailored to each recipient’s role och access level, not shared with irrelevant groups.

Limitations och controls: we reject sharing of sensitive information beyond what is needed for the service. Access is restricted by role-based controls, versioned policies, och data retention schedules. We maintain version controls for access. Consumers can review, correct, or request deletion of data; we support data subject rights under regulations. We only share public information that is already published by the user or with explicit consent, och we avoid distributing notes about personal beliefs or private conversations. Taking care of consent remains a priority.

How we manage emails och communications: for transactional messages, we use sendgrid to send updates, receipts, och alerts. Data transfers to sendgrid are limited to the minimum set needed to deliver messages, och connect only to information necessary for delivery. We monitor peak send times to ensure reliable delivery, och we log delivery events to verify receipt. All such transfers are covered by our data processing agreements och kept within geographic och regulatory limits.

Retention och data lifecycle: we keep data for as long as needed to fulfill the service och comply with regulations; we reassess periodically. When data is no longer required, we purge it or anonymize it. If a data subject asks to retract consent or restrict certain uses, we honor that request where feasible och adjust future sharing accordingly. This approach helps maintain an all-inclusive privacy posture while remaining transparent about data use.

Your Rights: Access, Correction, Deletion, Portability, och How to Exercise Them

Submit your rights request by logging into your user account och clicking Privacy settings → Data Rights. Identify yourself via the verification prompts och specify the scope: access, correction, deletion, or portability. We guarantee a timely, administrative response och provide data in a machine-readable format. Requests routed through rudderstack ensure correct routing och an auditable trail. Data that has been anonymized or contained in backups may not be deletable in full, och we will explain any limitations. Our support team will guide you through the steps och adapt the process to your browser och device. The forms work with polyfill to support your actions on older browsers. We aim to go beyond basic compliance to safeguard your subject data och protect your privacy rights.

Access och Correction

Access: You can see the subject data we hold about your account, including profile details, preferences, och activity data from our services. You can request a downloadable copy in JSON or CSV, or a concise summary if you prefer.
Correction: You can request corrections for inaccuracies; we update the stored data within our administrative systems och reflect changes promptly where possible. If entries exist only in backups, we explain how they are hochled.
Identity verification: We verify your identity using your account email och optional two-factor prompts to prevent unauthorized access.
Delivery formats: Data is provided in machine-readable formats (JSON or CSV) via secure download; for some cases, a structured report may be issued instead. If data is anonymized, we provide a description rather than direct identifiers.

Deletion och Portability

Deletion: You may request deletion of personal data, subject to legal obligations och legitimate business needs. In some cases data remains in backups or is de-identified for operational reasons; we explain these cases on request.
Portability: You may obtain a portable copy of data you provided och data generated by your use of the service, in JSON or CSV formats, to use in your own systems or archives.
How to exercise: In the Data Rights panel, specify the right you want, the data scope, time range, och your contact method. Attach supporting documents if needed. If you have already clicked Submit, you will receive a confirmation with a reference number for tracking. If not, click Submit to begin; our team will acknowledge the request och proceed within the defined timelines.

Data Retention: How Long We Keep Your Information och How to Request Deletion

To start, go to your account settings och submit a deletion request to remove personal data tied to your profile. Taking this action aligns with our policy och triggers authentication checks, giving you control over your data for the future. The process is user-friendly, includes clear timelines, och provides a look at the data lifecycle at each level. For reference, Blacklane och similar services use these steps to demonstrate best practices. If you proceed, you’ll know what happens next och what is removed, then you will see the changes reflected in your account across products och campaigns.

Data we retain och timeframes

We store information to ensure product reliability, prevent malfunctions, och comply with laws. The following table shows retention periods, how we hochle data, och the impact on your experience. It includes anonymized data for analytics, which you can view when needed. You can also see how seats, orders, och screen interactions contribute to campaigns or improvements. Sometimes incomplete data or partially filled forms are treated differently to avoid affecting other users. Look at how data informs personalization while respecting your privacy.

Data category	Retention period	Syfte	Deletion method	Anteckningar
Personal data (name, email, account ID)	Active until deletion; data removed within 30 days; backups retained up to 90 days	Authentication, account access, support	Deletion request via account or privacy form; verification required	May be partially anonymized in reports
Authentication logs (IP, times)	24 months	Security och fraud prevention	Deletion on request; retained in backups for 30–90 days	Critical for incident analysis
Order histories (orders, seats, product selections)	7 years	Compliance och service records	Deletion when eligible; archival in secure storage	Backups may retain data longer
Viewed content och screen interactions	12 months; anonymized after	Product improvements och UX analytics	Direct deletion or anonymization; later purge	Sometimes used for targeted improvements in campaigns
Campaigns och marketing preferences	24 months	Kampanjprestocha och opt-in-status	Raderingsbegäran; opt-out-detaljer borttagna	Data kan anonymiseras efter borttagning
Anonymiserad analysdata	Obestämd	Produktoptimering	Bevaras endast i anonymiserad form	Cannot be traced to your profile

How to request deletion och what to expect

Submit your request via privacy settings or our privacy form; we verify identity using authentication steps. Once verified, we delete data from active systems och purge backups within the timelines stated. If a malfunction or delayed processing occurs, we notify you och adjust the schedule. You will see the impact across your product view, order history, seats, och campaigns. Special cases, such as data tied to a one-time feature, are hochled to avoid affecting other users, och changes to the policy are communicated promptly. The target is to respect your preferences while maintaining service integrity for everyone.

Privacy Policy - How We Protect Your Data och Respect Your Rights