Uttar Pradesh’s Ambitious International Tourism Initiatives at IFTM Paris 2025

Showcasing Unique Attractions to the World

Uttar Pradesh is gearing up to make a splash at the upcoming International and French Travel Market (IFTM) Top Resa 2025. With a dynamic focus on attracting foreign tourists and investment, the state’s representatives aim to unveil its rich cultural heritage through innovative displays and engaging experiences. This initiative not only seeks to increase global footfall but also to foster economic growth through tourism.

Preparations for a Global Stage

In a move aimed at positioning Uttar Pradesh as a key player on the global tourism map, Chief Minister Yogi Adityanath has set the wheels in motion for the state’s participation in the IFTM to be hosted in Paris from September 23 to 25, 2025. With over 120 countries slated to attend, the state plans to showcase its extensive tourism potential to attract international investors.

The Uttar Pradesh Tourism Department is diligently preparing an impactful pavilion featuring interactive elements, such as virtual tours, cultural performances, and displays of local handicrafts. This will provide visitors with a vibrant glimpse into Uttar Pradesh’s unique identity, rich handicraft traditions, and spiritual offerings. As roughly three lakh French tourists visit India each year, the potential for cultural exchange is tremendous. Tourist destinations like Varanasi, Ayodhya, and the Buddhist Circuit are expected to receive particular attention.

Connecting with Influential Global Entities

The IFTM Top Resa serves as an essential platform for Uttar Pradesh to build relationships with travel professionals, tour operators, and investors from Europe. The interactive displays at the state’s stall will present Uttar Pradesh as a hub of cultural and natural tourism, using LED screens and kiosks to enhance visitor engagement. This participation could be a game changer in driving foreign tourist numbers and creating sustainable business partnerships.

A Stronger Focus on European Tourism

Currently, the majority of foreign tourists in Uttar Pradesh come from neighboring South Asian countries. However, the Uttar Pradesh government aims to broaden its appeal to European and Western nations. The positive response from Western tourists during events like the Maha Kumbh festival illustrates a growing interest that state officials intend to capture. Participating in the IFTM Top Resa is a strategic step towards strengthening Uttar Pradesh’s international tourism ties.

Highlighting Diverse Offerings

Efforts by the Tourism Department will underscore various offerings exceptional to Uttar Pradesh, including wellness programs, eco-tourism initiatives, and rural experiences. With the promotion of Ayurveda retreats and yoga centers among others, the state is setting the stage for a multifaceted tourism experience. An enticing tourism policy that includes incentives for investors such as capital subsidies and streamlined land allotments will also be highlighted to attract business interests in heritage conservation and eco-tourism.

Interactive Cultural Experiences

Traditional dance performances, such as Kathak and folk dances like Raas Leela, will captivate international audiences at the Uttar Pradesh stall. Virtual tours of major tourist destinations will be facilitated through augmented reality panels, appealing to tech-savvy travelers. A dedicated mobile application alongside QR code access will further streamline information for prospective visitors, facilitating bookings and tourism programs.

Engagemang för hållbarhet

Environmental consciousness will play a crucial role in Uttar Pradesh’s presentation at the event. The stall will utilize eco-friendly materials, avoiding plastics to reflect the state’s commitment to sustainable tourism. Visitors will have opportunities to partake in immersive experiences, connecting their travel enjoyment with environmental awareness.

Understanding IFTM Top Resa

IFTM Top Resa is Europe’s leading B2B travel trade show, acting as a gateway to the European tourism industry. Spanning three days in Paris, it will host over 30,000 tourism industry professionals from 120 countries, showcasing diverse cultures and offering extensive networking opportunities.

Long-term Benefits for Uttar Pradesh

The participation in IFTM Top Resa is anticipated to foster strong, lasting benefits for Uttar Pradesh. Increased foreign tourist inflow will boost local economies and create employment opportunities. The potential for attracting investments in crucial sectors such as heritage conservation and wellness tourism will help embed Uttar Pradesh firmly on the global tourism map. Cultural exchanges will further open markets for local artisans and their crafts.

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