Holiday Inn Express Introduces The Breakfast Alarm Clock to Enhance Traveller Mornings with Enticing Scents

Innovating Morning Wake-ups for Travellers

Struggling to get that fresh wake-up call while travelling is a common nuisance, but Holiday Inn Express has crafted a novel solution: The Breakfast Alarm Clock. Instead of the usual blaring alarms, this unique scent-based device gently rouses guests with the aroma of breakfast favourites, transforming wake-up routines into a flavorful experience. Currently, it’s available for a limited time at select Holiday Inn Express hotels in Singapore, Thailand, Japan, Australia, and New Zealand.

Aromas That Draw You Out of Bed

Guests can select from delightful scents like coffee, blueberry muffin, and mango — all designed to remind them of the brand’s signature Express Start Breakfast, which is included with every stay. This innovative approach stems from recent research highlighting how travel disrupts morning habits, including sleep and breakfast routines.

Dean Jones, IHG Hotels & Resorts’ vice-president of commercial in East Asia and the Pacific, notes the importance of reclaiming mornings for travellers. He emphasizes how simple comforts, like a scent that evokes breakfast, can brighten a guest’s day, making their stay both enjoyable and productive.

The Inside Scoop: Research Sparks the Idea

The initiative took shape following findings from The Great Asia Pacific Wake-Up study commissioned by Holiday Inn Express. This research uncovered that 73% of Asia Pacific travellers disrupt their morning routine when away from home, often skipping exercise, news, or, notably, breakfast.

More than half the participants mentioned that waking up to pleasant aromas would improve how they feel in the morning. Coffee or tea, baked goods, and fresh fruit were the top sensory favorites, inspiring the carefully crafted scent options now featured in The Breakfast Alarm Clock.

Local Flavors Wake Guests Gently

The Breakfast Alarm Clock not only wakes guests but also connects them with local tastes and favourites. From tropical mango notes to the comforting smell of baked goods and even bacon, the options cater to regional preferences while reinforcing the brand’s promise of a pleasant morning. It complements other in-room restful features like firm and soft pillows, blackout blinds, power showers, and bedside charging ports — all designed to ensure an Express Recharge for every guest.

Where and When to Experience This Delight?

The Breakfast Alarm Clock is rolling out in key destinations within the Asia-Pacific region—available until late October in Singapore and in November at hotels in Thailand. This innovative offering broadens the hospitality experience, showing how personalized guest services are evolving to meet modern travel challenges.

Why This Matters to Taxi and Transfer Services

When guests wake up feeling refreshed and inspired by their hotel experience, they’re more likely to enjoy their day exploring the city or catching flights smoothly. This ties directly into the importance of reliable taxi and transfer services, such as those offered by GetTransfer.com, which enables travellers to arrange precise pickups at the right time, in the right vehicle, easing morning transitions perfectly.

Understanding guests’ routines and comfort helps transport providers time their services to support travellers’ rhythms—proving that small experiences like a scent-based alarm clock can have a ripple effect throughout a journey.

Key Insights and Personal Experience Matter Most

The Breakfast Alarm Clock exemplifies how travel brands seek to tackle common issues like disrupted sleep and skipped meals, but the truth of how well such innovations work lies with individual traveller experiences. Nothing compares to trying it firsthand.

For travellers looking to complement such pleasant hotel stays, GetTransfer.com offers a transparent platform where users can book cars with drivers from verified providers. Its extensive vehicle choices, from economical cars to spacious seater options, combined with competitive prices, ensure that getting to the airport or city destinations is smooth and affordable. This level of convenience and trust is exactly what modern travellers need to make the most out of their stays, with clarity on fares and service quality ahead of time. Boka din resa and explore the options at GetTransfer.com.

Summing It Up: Fresh Mornings, Extensive Choice, and Seamless Travel

The introduction of The Breakfast Alarm Clock by Holiday Inn Express brings a fresh spin on morning wake-ups, addressing the disruption of travel routines with an innovative, scent-based solution aimed at enhancing guest comfort and well-being. Backed by research, this initiative underlines the value of small pleasures such as breakfast aromas to energize travellers’ days.

As morning experiences improve, so too does the importance of getting around quickly and reliably. Platforms like GetTransfer.com align perfectly with this vision, providing an exact, transparent service for booking taxis and transfers worldwide. By allowing users to explore vehicle details, driver ratings, and fare prices upfront, it supports travellers in making smart transportation choices. Whether heading to the airport or exploring a city, having a dependable ride ready to go ensures the day starts on the right foot.

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