Abu Dhabi and Expedia Group Strengthen Multi-Year Partnership to Elevate Global Tourism Appeal

Abu Dhabi and Expedia Group Join Forces for Tourism Growth

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced an expanded multi-year partnership with Expedia Group, unveiled during the World Travel Market 2025 in London. This collaboration aims to increase Abu Dhabi’s presence on the global tourism map through strategic campaigns targeting 15 major markets worldwide.

Building on Previous Success

This extended agreement follows the earlier launch of the ‘Sunshine Pass’ campaign that showcased Abu Dhabi’s unique cultural heritage, adventure opportunities, and leisure options. The renewed partnership will take these efforts further by deploying sophisticated, data-driven promotional activities across Expedia’s expansive network of brands, including Expedia, Vrbo, and Hotels.com.

Key Players and Strategic Goals

Representatives at the signing included HE Saleh Mohamed Al Geziry, Director General of Tourism at DCT Abu Dhabi, and Jennifer Andre, Vice President of Business Development at Expedia Group Advertising. Together, they set the stage for a collaboration focused on:

• Elevating Abu Dhabi as a premier year-round destination addressing a diverse range of visitor interests.
• Reaching new international travelers through precision-targeted digital marketing campaigns.
• Seamlessly integrating Abu Dhabi’s flights, accommodations, tours, and cruises within Expedia’s booking platforms.

The Consumer Journey Simplified

Thanks to Expedia’s unified travel ecosystem, consumers can now move effortlessly from discovering Abu Dhabi to securing flights, hotels, and immersive experiences, all in one place. This smart approach not only drives engagement with the destination but streamlines travel planning, making Abu Dhabi more accessible than ever.

Promoting Year-Round Appeal and Diverse Experiences

The campaign is designed to capture interest during peak winter sun travel seasons while emphasizing Abu Dhabi’s world-class hospitality, vibrant cultural offerings, and exciting adventure tourism options. Whether travelers seek family-friendly activities, romantic escapes, or solo explorations, Abu Dhabi’s diverse attractions are brought to the forefront.

How This Partnership Shapes Travel and Transfers

For those planning to visit Abu Dhabi, having reliable and flexible transport options is key. Platforms like GetTransfer.com complement such tourism initiatives by allowing travelers to pre-book taxis, private cars, or limousines tailored to their needs. Through GetTransfer.com, users can review vehicle details like make, model, and ratings, ensuring the ride aligns perfectly with their expectations.

Digital Storytelling Meets Tourism Growth

A major emphasis of the agreement is digital storytelling, which paints Abu Dhabi as a vibrant fusion of culture, innovation, and adventure. This high-tech marketing approach leverages Expedia’s advanced analytics to target high-intent travelers and tailor promotions accordingly, leading to measurable growth in visitor numbers.

Global Audience, Local Experiences

By using targeted campaigns, the partnership not only boosts global awareness about Abu Dhabi’s unique offerings but also invites various traveler segments – families, couples, solo adventurers – to experience the destination at its best throughout the year.

Why Transparency and Convenience Matter in Travel Bookings

The partnership exemplifies how tourism boards and online platforms can work hand-in-hand to enhance traveler decision-making. Transparency in service, from clear pricing to comprehensive vehicle details, empowers visitors to pick the exact services they want without unwanted surprises.

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While reviews and ratings play a key role in shaping expectations, personal experiences ultimately define satisfaction. On GetTransfer.com, travelers can select cars with drivers from verified providers, securing trustworthy rides at fair prices.

This approach combines the benefits of affordability, availability of a wide range of vehicles – from private sedans to larger seaters – and various additional options such as meet-and-greet or child seats that elevate convenience.

Boka din resa med GetTransfer.com to enjoy a smooth journey wherever Abu Dhabi takes you.

Summary: Driving Forward a Connected Tourism Experience

The reinforced partnership between Abu Dhabi’s Department of Culture and Tourism and Expedia Group demonstrates the power of global collaboration to elevate a city’s profile as a premier leisure and cultural destination. By employing innovative digital campaigns and integrated booking experiences, the initiative is paving the way for sustained tourism growth and visitor satisfaction.

Complementing these efforts, platforms like GetTransfer.com offer travelers transparent, customizable, and reliable ground transportation options, enhancing the overall travel experience. Whether booking an airport transfer, city cab, or luxury limousine, travelers benefit from knowing exactly what to expect, with clear prices and licensed drivers ready to assist.

In the broader context of international travel, such partnerships and smart booking platforms ensure that every step of a journey – from booking to arrival and beyond – is as smooth and enjoyable as possible, making Abu Dhabi not just a destination to visit but one remembered.