Mabrian, a Data Appeal Company, Advances Travel Intelligence Through WTTC Regional Membership

A New Chapter in Travel Intelligence with WTTC

The World Travel & Tourism Council (WTTC) has welcomed Mabrian, a Data Appeal company under the Almawave Group, as its newest Regional Member. This significant move marks a step forward in harnessing data-driven insights to promote sustainable growth in the global travel and tourism sector.

Who is Mabrian and What They Bring to the Table

Mabrian Technologies, based in Spain, stands out as a global leader in travel intelligence for destinations. Operating across more than 40 countries, it delivers detailed data intelligence and travel advisory services. Being an Associate Member of WTTC since 2020 and appointed Knowledge Partner in 2025, Mabrian has consistently contributed valuable research insights that enrich the travel industry.

The Data Appeal Company: The Power Behind Mabrian

The Data Appeal Company, hailing from Italy, is renowned for its expertise in travel and location intelligence. Their proprietary algorithm employs artificial intelligence, machine learning, and semantic analysis to interpret traveler behavior and geographic data. This gives destinations and businesses precise insights to enhance performance, deepen market understanding, and maintain competitive edges.

Strategic Growth: The Acquisition and its Impact

Adding to its prowess, The Data Appeal Company, part of Almawave since 2022, acquired a 70% share in Mabrian in 2023. This acquisition created a powerhouse in travel and tourism data intelligence, expanding their global footprint and reinforcing their ability to provide cutting-edge analytical tools to the tourism industry.

Enhancing Tourism Strategies with Data-Driven Insights

As a Regional Member, Mabrian and Data Appeal are set to bring invaluable regional perspectives to WTTC’s global advocacy and research. By integrating deep travel intelligence expertise, the Council is better equipped to offer policymakers and industry leaders practical tools and knowledge to craft sustainable, evidence-based tourism strategies. This aligns closely with the growing industry’s need to plan with precise data and foresight.

Industry Leaders Emphasize the Value of Data in Tourism

• WTTC Interim CEO, Gloria Guevara, expressed enthusiasm for Mabrian and Data Appeal joining the Council, highlighting how their travel intelligence depth will reinforce global initiatives and helped fortify sectoral resilience.
• Mirko Lalli, CEO of The Data Appeal Company, emphasized the role of data-powered planning, expressing commitment to advancing collaboration and leveraging modern analytics to predict and understand travel trends worldwide.

Why Data-Driven Tourism Matters for Transfers and Taxi Services

In the age of digital transformation, insights from companies like Mabrian influence how travel services adapt and evolve. For transfer and taxi companies, understanding regional and global travel trends helps tailor services that meet precise traveler needs – whether it’s optimizing taxi fleets during peak seasons or providing customized airport transfers based on traveler behavior. Through platforms such as GetTransfer.com, travelers can select vehicle types and reliably book rides informed by up-to-date market insights.

The Bigger Picture and What It Means for Travelers

Data intelligence like that championed by Mabrian and Data Appeal is a game-changer, not just for industry insiders but for travelers worldwide. It adds a layer of transparency and predictability to tourism markets, helping destinations thrive sustainably while enhancing traveler experiences. This is especially relevant for those booking taxis or private transfers, where timing, availability, and service quality directly shape a trip’s success.

Kľúčové poznatky

• Mabrian and Data Appeal’s collaboration enhances data-driven approaches in tourism planning.
• WTTC benefits from enriched expertise to support sustainable travel policies.
• Travel intelligence positively impacts service providers such as taxi and transfer companies, increasing operational efficiency and passenger satisfaction.
• Travelers gain from smarter, more transparent booking options through reliable platforms.

Booking with Confidence in a Data-Empowered Travel World

While insightful reviews and expert analyses provide guidance, nothing truly compares to personal experience. On GetTransfer, users have access to verified providers offering cars with drivers at reasonable fares, ensuring travelers make informed choices without overspending or facing disappointment. The platform’s extensive vehicle selection, additional service options, and transparent pricing all contribute to smooth, comfortable journeys tailored to individual preferences. Discover the convenience, affordability, and confidence that come with booking transfers via GetTransfer.com. Získajte najlepšie ponuky GetTransfer.com.

Looking Ahead: What This Means for Global Travel

Though the direct impact of Mabrian’s appointment as a WTTC Regional Member may seem niche at a glance, it actually signifies a broader shift towards data-centric tourism strategies worldwide. Travel patterns will become increasingly predictable, and destinations can manage resources more effectively. For global tourism and travel services, including taxis and transfers, this evolution promises enhanced service savvy, timely responses to demand shifts, and smarter fare pricing models.

GetTransfer remains committed to staying ahead of such developments and adapting its platform to reflect the latest trends and technologies. Start planning your next adventure and secure your worldwide transfer with GetTransfer.

Zhrnutie

Mabrian’s recent appointment as a WTTC Regional Member marks an exciting milestone in the travel industry’s embrace of data intelligence to foster sustainable growth. As part of the Almawave Group through its partnership with The Data Appeal Company, Mabrian brings cutting-edge AI-powered geography and traveler behavior insights to the forefront of tourism planning and policy development. This collaboration empowers destinations and businesses alike to operate with increased precision and competitive edge.

For travelers who rely on precise and reliable transfer services, access to timely travel intelligence translates into better availability, transparent pricing, and a more personalized ride experience. Platforms like GetTransfer.com specialize in offering such tailored journeys, where every detail — from vehicle model and driver rating to fare and service options — is visible and trusted beforehand. The synergy of travel data and user-friendly booking tools spells a new era for both tourism professionals and passengers, helping everyone get to their destination with confidence and ease.