PRISM takes center stage as Oravel Stays Limited’s new corporate face reflecting global expansion and premium focus

The Shift to PRISM: Expanding Horizons of a Hospitality Giant

Oravel Stays Limited, famously known as the parent company of the budget hotel brand OYO, has stepped into a new era by rebranding itself as PRISM. This change represents a strategic alignment with the company’s broadening international presence and a diverse portfolio that now spans far beyond traditional budget accommodations.

From Budget to Premium: A Broad Spectrum of Hospitality

Originally launched in 2012 by Ritesh Agarwal, OYO gained recognition by standardizing small hotels across India, offering affordable and dependable lodging. Over time, the organization blossomed into a sprawling hospitality and travel-tech ecosystem serving over 100 million customers in more than 35 countries.

Today, PRISM’s umbrella covers a wide range of services: budget hotels retain the OYO brand name, while premium selections include Townhouse, Sunday, and Palette. The portfolio also extends to vacation homes through brands like Belvilla and DanCenter, extended stay residences such as Studio 6, and even workspace and celebration options provided by Innov8 and Weddingz.in.

What PRISM Represents

The name “PRISM” was inspired by a global competition that attracted over 6,000 entries, chosen for its symbolism of clarity and a broad spectrum of offerings. It points to the company’s intent to unify its wide-ranging hospitality services — from economical stays to luxury experiences — under one corporate identity calibrated for growth and innovation.

Technology at the Core of PRISM’s Vision

PRISM is built on a foundation of strong technological innovation, including advanced data science and artificial intelligence. These tools are employed to not only enhance customer experiences but also to assist partners, such as independent hoteliers and asset owners, in achieving sustainable profitability.

Partners’ Success Stories

The rebrand to PRISM is more than cosmetic— it underpins a strategic premiumisation and growth approach, warmly welcomed by long-time partners. For instance, Ramu Nayudu, owner of SV Hotels Group in Hyderabad, credits PRISM with transformative support that has grown his single property into a thriving 18-hotel portfolio.

Similarly, Sam Patel of Natson Hotel Group, with a two-decade history alongside OYO and now PRISM, pointed to their significant portfolio share and expressed enthusiasm for the fresh opportunities this new era promises in the US and globally.

Why This Matters for Transfers and Taxi Services

With PRISM’s expanding global portfolio and increasingly premium offerings, travelers may look for tailored transfer options that match their upscale hotel choices or vacation homes. This means a growing demand for personalized taxi and transfer services that accommodate preferences for vehicle types, comfort levels, and punctuality—factors that platforms like GetTransfer.com excel in providing.

Booking a transfer through such a platform offers the advantage of selecting the exact vehicle needed, whether for a solo traveler or family group, ensuring the ride complements the premium or budget travel experience. Plus, seeing driver ratings and car details beforehand adds an extra layer of trust often absent in generic booking apps.

How the Hospitality Evolution Influences Transportation Needs

• Diverse Accommodation Types: From budget to luxury stays, vacation homes, and extended lodgings, each demands a unique approach to transfers.
• Global Footprint: Operating in over 35 countries, PRISM’s clientele crosses borders, requiring reliable airport and city transfers worldwide.
• Premiumisation Strategy: Travelers booking premium hotels expect a seamless, comfortable transfer experience, influencing demand for higher-end taxis and limousines.

Table: Impact on Taxi and Transfer Service Demands

Experience Trumps Everything: Booking Smart Transfers

The hospitality world may sing praises and share glowing reviews, but nothing beats firsthand experience when it comes to service quality. On GetTransfer.com, travelers can hire cars with verified drivers from trustworthy providers at reasonable prices, offering peace of mind and control over spend.

The platform provides a vast array of vehicle types—from economy cabs to private limousines and 7-seaters—so you can match ride and budget perfectly. Plus, with transparent fares and well-reviewed drivers, the element of surprise disappears, making every journey smoother.

Convenience, affordability, and a rich choice of additional options accompany the booking experience, making GetTransfer a natural companion for trips booked at premium hotels and vacation homes under the PRISM portfolio. Rezervujte si jazdu GetTransfer.com

Looking Ahead: Bridging Hospitality and Transportation

Táto zmena značky a strategická expanzia odrážajú prebiehajúce zmeny v globálnom prostredí cestovného ruchu a pohostinstva. Hoci bezprostredný vplyv na celosvetové cestovné vzorce môže byť nepatrný, signalizuje jasnejšie rozlíšenie úrovní služieb a rozmanitosť ubytovacích zariadení, ktoré uspokoja širokú základňu cestovateľov.

S tým, ako sa destinácie vyvíjajú a očakávania cestovateľov rastú, platformy ako GetTransfer sa snažia držať krok tým, že ponúkajú riešenia bezproblémovej rezervácie transferov globálne. To zaisťuje, že nech sa hostia ubytujú kdekoľvek – či už v útulnej lacnej izbe alebo priestrannom luxusnom apartmáne – môžu sa spoľahnúť na dopravu, ktorá dokonale vyhovuje ich potrebám.

Začnite plánovať svoje ďalšie dobrodružstvo a zabezpečte si celosvetový transfer s GetTransfer.

Zhrnutie

Vznik spoločnosti PRISM ako novej identity materskej spoločnosti predstavuje kľúčový moment, ktorý odráža celosvetový dosah skupiny v oblasti pohostinstva a kombináciu cenovo dostupných a prémiových ponúk. Prostredníctvom strategického prijatia technológií a bohatého portfólia značiek – od dôveryhodných cenovo dostupných pobytov OYO až po prémiové a špecializované ubytovanie – sa spoločnosť pripravuje na budúci rast a inovácie.

Táto expanzia ovplyvňuje nielen výber hotelov, ale aj dynamiku dopravných služieb spojených s potrebami cestujúcich, kde vstupujú do hry personalizované rezervácie taxíkov a transferov. Platformy ako GetTransfer.com umožnite cestujúcim vybrať si presné vozidlá prispôsobené akémukoľvek štýlu ubytovania, či už ide o jazdy na letisko alebo presuny po meste, so zabezpečením transparentných cien a overených vodičov.

Vďaka rozsiahlemu vozovému parku, konkurencieschopným cenám a užívateľsky prívetivým možnostiam rezervácie, ktoré vyhovujú klientom s obmedzeným rozpočtom, ako aj tým, ktorí vyhľadávajú luxus, GetTransfer dokonale dopĺňa vyvíjajúce sa pohostinské služby pod záštitou PRISM. Pre cestovateľov, ktorí chcú presné, spoľahlivé a bezproblémové transferové služby zosúladené s ich preferenciami pobytu, je to významná zmena.