AirAsia and Hausboom Collaborate on Beverages Inspired by Travel Destinations

A Unique Beverage Line Inspired by Travel

AirAsia joins hands with Hausboom, a popular Malaysian sparkling juice brand, to unveil an exciting range of beverages inspired by the airline’s diverse flight destinations. This unique collaboration aims to marry local flavors with the spirit of travel.

Celebrating Local Pride

This partnership between two prominent Malaysian brands emphasizes a shared mission to promote local pride and foster connections among communities. The project is set to produce nine limited-edition bottles, each reflecting a flavor inspired by a different AirAsia destination.

Flavor Inspirations from Around the World

Each flavor is a playful tribute to the destinations served by AirAsia, showcasing the wanderlust of Malaysian travelers. Some of the featured flavors include:

• Strawberry for Seoul
• Roti Bakar for Kuala Lumpur
• Almaty flavor
• Phu Quoc flavor
• Sihanoukville flavor
• Xi’an flavor
• Nairobi flavor
• Мельбурн flavor
• Амритсар flavor

Availability and Promotions

The destination-themed bottles will be stocked in over 6,800 retail outlets, including popular convenience stores such as 7-Eleven and KK Mart, as well as larger supermarket chains. Each bottle features a QR code that grants entry into the ‘Sip & Win’ contest, offering monthly prizes such as unlimited free flights and exclusive rewards through AirAsia’s broader travel and lifestyle ecosystem.

Proud Partnerships

The head of commercial at AirAsia, Liyana Mahizzan, emphasizes the airline’s commitment to nurturing local partnerships that resonate with the communities it serves. She mentions that this collaboration fits seamlessly with AirAsia’s mission to champion local innovation, particularly appealing to the 21–35 age group that constitutes a significant portion of their customer base.

Mahizzan notes that this initiative not only fosters connections with new audiences through bold flavor profiles but also rewards loyal customers with opportunities to win notable prizes, enhancing their travel experience. The airline aims to redefine its identity from just an airline to a broader lifestyle brand, showcasing its dedication to empowering Malaysian entrepreneurs.

A Vision for Exploration

Mahizzan reiterates AirAsia’s commitment to encouraging guests to explore beyond conventional boundaries and discover new horizons. With the most extensive network across ASEAN, the airline is intent on enhancing travel adventures through enriching experiences and inspiring new journeys.

Meanwhile, Hausboom’s CEO, Azri Zahier Azmi, shares insights on the brand’s vision, highlighting that it has always been about challenging norms and staying ahead of trends. The collaboration is an example of how Hausboom adapts creatively to a rapidly changing market.

Connecting Cultures Through Flavor

Backed by three core lifestyle pillars—Hausboom Music, Hausboom Style, and Hausboom Extreme—the brand continues to engage with varied communities while honoring its roots. Azmi expresses excitement about being part of a campaign that encourages customers to dream bigger and celebrate local culture through flavors inspired by travel.

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Conclusion: Celebrating Travel and Local Culture

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