How Trip.com Group and Türkiye Tourism Agency Are Shaping Türkiye into a Leading Global Destination

Türkiye’s Ambitious Leap into the Global Travel Spotlight

Türkiye is gearing up to captivate global travellers through a fresh strategic alliance between Trip.com Group and the Türkiye Tourism Promotion and Development Agency (TGA). This collaboration aims to deliver Türkiye’s rich tapestry of cultural heritage, stunning landscapes, and vibrant city life to travellers worldwide, particularly focusing on enticing visitors from Asia.

Rising Demand and Booking Trends

Recent trends showcase a remarkable jump in tourism interest. Data from Trip.com Group reveals that inbound flight bookings to Türkiye surged by 38% in the first half of 2025, alongside a 16% increase in hotel bookings. The growth is fuelled primarily by key source markets such as the UK, Germany, and China, with Indonesia alone contributing an extraordinary 178% rise in bookings. These numbers point to Türkiye’s growing appeal as a must-visit destination.

Fostering Connectivity and Experience Enhancement

The partnership concentrates on several pillars critical to tourism growth, including:

• Enhancing airline connectivity: Expanding flight options to facilitate easier access for travellers.
• Diversifying accommodation options: Broadening the range of lodging, from boutique hotels to luxury resorts.
• Elevating in-destination experiences: Boosting attraction offers, cultural tours, and culinary journeys.

From the vibrant streets of Istanbul to the surreal landscapes of Cappadocia, the sun-soaked beaches of Antalya, and the heritage-rich city of Izmir, the campaign highlights Türkiye’s multifaceted charm. This strategic alliance leverages co-branded marketing efforts to inspire curiosity and exploration among travellers.

Asia-Pacific Focus with Global Ambitions

Trip.com Group’s technological prowess and marketing ecosystem play a pivotal role in reaching out to millions, particularly targeting the Asia-Pacific region—places like Mainland China, Hong Kong, Japan, Malaysia, and Indonesia. Their approach aims to reinforce travel flows between Asia and Europe, positioning Türkiye as a seamless bridge between these continents.

Commitment and Local Engagement

Embodying a commitment to local partners, Trip.com Group solidified its presence in Türkiye by establishing an office in Istanbul, signaling a hands-on approach to fostering sustainable tourism growth and supporting regional stakeholders.

Spotlight on Sustainable and Responsible Travel

Sustainability is more than just a buzzword here. Both Trip.com Group and TGA share a mutual goal of encouraging responsible travel practices. For instance, Trip.com’s platform features GSTC-certified Turkish hotels, encouraging travellers to choose environmentally and socially responsible options during their stay.

Türkiye’s Rising Star: Istanbul’s Recognition

Further elevating Türkiye’s status in the travel world, Istanbul secured a spot among Trip’s Top 100 Global Destinations for 2025. This accolade underlines Istanbul’s dynamic energy and magnetic appeal, reinforcing Türkiye’s image as a diverse and thriving tourism hub.

Strategic Impact on Travel Services

For travellers planning their next trip to Türkiye, this partnership’s ripple effects reach beyond just marketing. The boost in flight and hotel bookings translates to greater availability of travel-related services—including transfers, cabs, airport rides, and private tours. Platforms like GetTransfer.com come into their own here, enabling visitors to book tailored car services in advance, select their preferred vehicle type, and check driver credentials and reviews all in one handy place. This not only streamlines arrival procedures but also adds a layer of confidence and convenience to travel logistics.

Why Personal Experience Reigns Supreme

While glowing statistics, expert reviews, and enthusiastic feedback provide a great starting point, nothing quite matches the insight gained from personal experience. Every traveller’s impression of Türkiye will be unique, shaped by moments discovered off the beaten path or in bustling city squares. On platforms like GetTransfer, users have the advantage of accessing verified providers offering competitive fares and wide-ranging vehicle options—from private sedans to spacious seven-seaters—that fit different budgets and preferences. Transparency and convenience come standard, ensuring travellers book exactly what they need without surprises or extra costs. Забронируйте поездку с помощью GetTransfer.com to enjoy a seamless journey every step of the way.

Looking Ahead: Türkiye’s Tourism Growth on the World Stage

Though this strategic partnership’s global impact might be nuanced, its significance for Türkiye’s travel sector is clear and promising. By enhancing connectivity, spotlighting the country’s diverse offerings, and promoting sustainable experiences, Türkiye is carving out a unique position on the tourism map. For travellers and industry professionals alike, staying abreast of these developments is crucial. Начните планировать свое следующее приключение и обеспечьте себе трансфер по всему миру с GetTransfer, making every trip to or within Türkiye smooth and enjoyable.

Резюме

The strategic collaboration between Trip.com Group and the Türkiye Tourism Promotion and Development Agency spotlights Türkiye’s rise as a captivating Super Destination. With surging bookings led by Asia-Pacific markets and ambitious plans to bolster flight routes, accommodation, and sustainable tourism, the country is set to offer enriched travel experiences to visitors from across the globe. This evolved tourism landscape also benefits transfer services, where platforms like GetTransfer.com provide travellers with the tools to book exact vehicle types, check driver profiles, and secure rides at transparent prices. From airport transfers to private city tours, discovering Türkiye becomes effortless, affordable, and tailored to individual needs. This partnership truly aligns with the evolving demands of modern travellers seeking both authenticity and convenience, signaling exciting times ahead for Türkiye tourism enthusiasts.