Raki Phillips Takes the Helm at Accor as Regional President for PME Division

Leadership Changes at Accor

Accor has appointed Raki Phillips as the Regional President for its Premium, Midscale & Economy division across the Middle East, Africa, and Türkiye, effective November 2025. Taking over from Paul Stevens, this leadership change marks a pivotal moment for one of Accor’s most strategically significant regions.

Overview of Responsibilities

In his new role, Phillips will supervise the operational performance across a network comprising over 250 hotels in 27 countries. He will also manage a robust pipeline of more than 85 new openings, thereby solidifying Accor’s footprint in the region. Phillips will report directly to Duncan O’Rourke, the Chief Executive Officer of Accor’s Premium, Midscale & Economy division in the Middle East, Africa, and Asia Pacific.

Raki Phillips: A Seasoned Tourism Leader

Phillips brings over 20 years of extensive experience in the global tourism sector, establishing himself as a key figure in Middle Eastern tourism. His most recent role was as the CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), where he led efforts to position the Emirate as a premier tourism destination. Under his leadership, RAK tripled its tourism revenue, increased international air travel connectivity, and secured major investments, including the Wynn Resorts partnership—the largest foreign direct investment in the emirate—while also implementing significant sustainability initiatives.

A Strong Background in Hospitality

Before joining RAKTDA, Phillips held senior commercial roles at Fairmont Raffles Hotels International, where he played an integral part in global brand expansion. He contributed to the operational success of several luxury hotels, including the Fairmont, Raffles, and Swissôtel Makkah Complex, along with properties across the Middle East and India. His past experience also includes notable positions with Ritz-Carlton and Universal Studios Orlando, melding operational know-how with a commercial focus. Recognition for his work as a top executive in the tourism sector further underscores his capacity to drive results through innovative approaches.

Видение будущего

“Raki brings a unique combination of business agility, regional insight, and leadership that is purpose-driven. As we embark on the next phase of growth in the Middle East, Africa, and Türkiye, reinforcing our leadership standing in the region is paramount,” said Duncan O’Rourke, CEO of Accor’s PME division. “His profound understanding of the market, coupled with strong public and private sector relationships, positions him perfectly to deepen our community engagement and accelerate brand development.”

Transitioning Leadership

This transition comes on the heels of Paul Stevens’ long tenure, which lasted nearly three decades. Stevens has been instrumental in achieving strong growth and operational excellence, fostering a team spirit and launching initiatives that benefited local communities. His efforts earned global accolades, including multiple awards for business excellence and community initiatives, which will set the tone for Phillips’s leadership approach moving forward.

Market Dynamics and Future Prospects

As Phillips steps into his role, he inherits a burgeoning market across the region. With more than 350 hotels and an impressive 92,000 rooms currently available—and 140 additional hotels planned with about 31,000 rooms—the outlook for Accor’s Premium, Midscale & Economy division is promising. Key markets like the UAE, Egypt, and Saudi Arabia are witnessing substantial growth, and Phillips is expected to tap into the rising demand for diverse hospitality experiences.

Последствия для перевозок и трансферов

Accor’s expansion and growth in these regions naturally influence the tourism and hospitality landscape, including local transportation services like taxis and transfers. The increased need for efficient travel and taxi services is likely to align well with the rise of online booking platforms. A service like GetTransfer.com, known for providing reliable transportation options, might become an attractive choice for tourists and locals alike, offering a smooth transition between hotels and other destinations.

Заключение

The appointment of Raki Phillips represents a significant step in Accor’s strategy within the Middle East and surrounding regions. As the industry adapts and evolves, the collaboration between hospitality and transportation services becomes increasingly vital. With platforms like GetTransfer.com offering tailored transport solutions, travelers can enjoy seamless movements from their hotels, ensuring stress-free connections to airports, events, and local attractions. This synergy highlights the importance of planning and personalizing travel interactions in an ever-competitive landscape. Whether for business or leisure, securing the right transportation means ensuring a pleasurable journey!

Ultimately, while reviews and feedback provide valuable insights into the circumstances surrounding travel, nothing rivals personal experiences. With GetTransfer, users can choose their desired vehicles, whether a private ride or a multi-seater option, enabling informed decisions with no unexpected costs attached. Experience the ease of travel at your fingertips—book your ride with GetTransfer.com.