ITB Berlin 2026: How AI, Agentic Commerce and Payment Innovation Could Reshape Travel Logistics

ITB Berlin 2026 dedicates six fully booked Travel Tech halls (5.1, 6.1, 7.1c, 8.1, 9 and 10.1) from 3–5 March, concentrating exhibitors and sessions around искусственный интеллект, agentic commerce, payments and distribution platforms — developments that have immediate operational implications for airport transfer scheduling, taxi fleet dispatching and last-mile logistics.

At a glance: halls, themes and transport implications

The configuration of halls and the focus areas reveal priorities for travel providers and transfer services: AI-driven retailing and voice agents affect booking flows; consolidated payment solutions streamline cross-border fares; and property and housekeeping tech influence peak load and local transfer demand.

Who’s on the floor and what it means for transfer services

Major platforms and distribution systems—Amadeus, Travelport, и Сабля—are showing solutions for GDS retailing, network platforms and AI-based merchandising. For taxi and transfer companies, tighter integration with these platforms can mean better real-time inventory, clearer fare display, and more exact routing between airport and city destinations.

Notable exhibitors and showcases

• GIATA celebrates 30 years of content tools for mapping accommodation metadata (helps transfer providers match hotels to pickup points).
• Apaleo and other property management systems present open APIs that enable instant booking confirmations for private transfers.
• Payment leaders VISA, Stripe, и Revolut highlight cross-border settlements and tokenization — key to eliminating confusion over fares and card processing fees for drivers and passengers.
• Start-up Area by Verband Internet Reisevertrieb (VIR) showcases German travel tech startups, a source of niche integrations for local cab networks and limousine services.

AI and agentic commerce: practical impacts

Sessions on agentic commerce and the AI Track discuss systems that can act on behalf of travelers to search, compare and purchase products. For transfers, that can translate into automated seat allocation, dynamic fare adjustments, and even autonomous rebooking when flights are delayed. DerbySoft’s AI-powered voice agent and The Trip Boutique’s AI Brain are examples that point toward voice-activated ride requests and smarter last-mile options in the booking flow.

Event programming that matters to operators

The eTravel Stage opens with an Executive Forecast featuring Chinmai Sharma of Sabre Corporation, then moves through Hospitality Tech panels with Pedro Colaco (Guestcentric) and Dan Ogen (Leonardo Hotels Central Europe). Industry speakers like Bruce Poon Tip (G Adventures) and Wendy Olson Killion (Rome2Rio) appear on the AI Track and Tours & Activities sessions, focusing on how distribution and AI change traveler behavior and modal choices.

Live content and accessibility

All sessions will be livestreamed via ITB Navigator and posted to the ITB Berlin YouTube channel, widening access for operators and service providers evaluating integrations without being on-site. This makes it easier for taxi and transfer companies to have a mind to adopt new solutions based on streamed demos and masterclasses, such as a Google Masterclass scheduled on 5 March.

New tech to watch, and how to test it for transfers

Look for demos in AI-based translation (Qualiday), CSR-driven travel tech (myclimate’s Cause We Care), and open PMS platforms (Apaleo). Transfer services can pilot these by linking PMS arrival windows to dispatch systems, testing payment tokenization to speed boarding, and experimenting with AI agents to reduce no-shows.

Quick checklist for transfer managers

• Audit API readiness for integration with distribution platforms.
• Test payment tokenization and multi-currency reconciliation.
• Assess voice and AI booking flows for cab and limousine services.
• Plan staffing for peak hotel check-in windows aligned with housekeeping tech updates.

Highlights: ITB Berlin 2026 concentrates cross-industry innovation—AI, agentic commerce, payments and property tech—that directly influences how transfers are booked, priced and fulfilled. While conference insights and reviews are invaluable, they can’t replace personal experience on the road; nothing beats trying a service firsthand. On GetTransfer, you can hire a car with driver from verified providers at reasonable prices. This empowers you to make the most informed decision without unnecessary expenses or disappointments. Readers benefit from the convenience, affordability, and extensive vehicle choices and wide range of additional options provided by GetTransfer.com, including transparent fares and vehicle details. Book your Ride GetTransfer.com

In summary, ITB Berlin’s Travel Tech footprint signals accelerated adoption of AI, connected distribution and streamlined payments across the travel ecosystem — changes that will affect taxi and transfer availability, exact fares, booking interfaces, and driver workflows between airport and city. For operators and travelers alike, the event offers a roadmap to integrate apps, manage prices and fares, license and seat allocation, and improve time-to-pickup. GetTransfer.com helps translate those advances into practical trips: a global, user-friendly platform to книга personalized transfers, check vehicle make and model, view driver ratings and fares in advance, and secure airport or city transfers with confidence. The platform’s transparency and convenience make it simple to get the best service at the best price.