Fliggy’s 618 Summer Promotion Sold Over 6 Million Travel Products

Growth Amidst Increased Travel Demand

Fliggy has achieved a notable success with its 618 Summer Promotion, reporting a 25% increase in Gross Merchandise Value (GMV) compared to the previous year. This year’s promotion underscored a significant rise in consumer engagement, featuring approximately 30% more users actively participating in transactions and a remarkable 45% growth in GMV for reserved products, confirming the promotion’s status as an essential event for travelers and service providers alike.

Record-Breaking Sales of Travel Products

During the promotion, over 6 million travel products were sold. The array of offerings included date-specific travel options and popular “Buy Now, Plan Later” packages, such as flight passes, car rentals, hotel bookings, theme park entries, and bundled leisure activities. These products reflect current consumer preferences and their desire for convenience in travel planning.

Strategic Marketing Drives Engagement

Travel merchants effectively utilized Fliggy’s advanced marketing strategies, which included flash sales and livestreaming, to tap into early summer travel demand. The results were impressive, as more than 30% of participating merchants reported doubling their GMV year-on-year. Furthermore, a significant uptick was seen in brands achieving sales milestones, with increases in both RMB10 million and RMB1 million categories.

Strong Demand for Calendar-Based Bookings

Fixed-date travel options, particularly hotel reservations based on specific calendars, demonstrated robust demand. Fliggy’s strategic flash sales featured well-known hospitality brands like Marriott, Hilton, and Banyan Tree, alongside leading domestic hotel groups such as Wanda and Narada. This approach significantly enhanced user engagement, culminating in a 58% increase in total room nights booked. Remarkably, one flash sale alone yielded an impressive 597 additional room nights for a single hotel property.

The Rise of Livestream Commerce

In this year’s promotion, livestream commerce played a crucial role in driving transactions. Fliggy expanded its official livestreaming channels across various social media platforms, increasing promotional placements significantly. This tactic enhanced sales while forging customer relationships through brand storytelling and unique product offerings, rather than competing on price alone.

The cross-channel livestreams resulted in a stunning 130% YoY increase in GMV through this medium. Sessions hosted by professional e-commerce streamers and travel influencers provided valuable insights on travel trends, keeping the audience engaged. The average order value during the promotion approached RMB5,000, indicating a strong willingness among consumers to invest in enriching travel experiences.

Top Travel Destinations

Within China, popular destinations included Hainan, Guangdong, Zhejiang, Beijing, Yunnan, Jiangsu, Shanghai, Xinjiang, Inner Mongolia, and Sichuan. The fastest growth rates were noted in the central and western regions, such as Shanxi, Hubei, Henan, Inner Mongolia, and Xinjiang.

For international travelers, favored spots were Japan, South Korea, Maldives, Hong Kong SAR, Indonesia, Malaysia, Singapore, Thailand, Australia, and the U.S.. Noteworthy long-haul flight destinations included Fiji, Spain, UAE, Switzerland, and Germany, all showing significant interest.

Leading summer travel planning efforts were consumers hailing from Zhejiang, Guangdong, Shanghai, Jiangsu, and Beijing, showcasing strong travel appetite from China’s key economic regions.

Заключение

The remarkable achievements during Fliggy’s 618 Summer Promotion emphasize evolving consumer preferences for convenient travel products and innovative marketing strategies. Even the best reviews and honest feedback may not compare to firsthand experiences, which is vital when planning travel. On GetTransfer, travelers can book a car with a driver from verified providers, ensuring affordability without hidden fees. This empowers users to select from a wide range of vehicles and service options, making informed choices for their travel needs.

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