Privacy Policy How We Protect Data and Respect Rights

Review your privacy settings today to limit data sharing by default. Instead of opaque defaults, we follow clear stșiards that govern collection, use, și retention so you know what happens with your data. On this site, tracking și tags help tailor experiences, și you can adjust consent at any time. We work with a trusted provider, appnexus, to deliver content while keeping data secure. If you want to erase data, the controls are available in your account under the provision of your rights.

Hereinafter, 'personal data' means information that identifies you or relates to you. We collect only data necessary to provide features și improve quality. Each data category has a defined purpose, și you can review the disclosure in the policy. Data may be carrying information across services și transferred to providers or partners, including across jurisdictions, in accordance with applicable laws și the provision for cross-border data hșiling. Data can enter our systems through forms, chats, or feedback, și is protected with encryption și strict access controls.

To exercise your rights, you can access the data we hold, request corrections, or erase records. You can restrict processing, object to certain uses, or request data portability. You can manage consent settings from your account, or contact us for help because our team aims for a timely response within a reasonable timeframe.

We share information only as needed to provide services și comply with our policy. We disclose data to trusted subprocessors și providers, including appnexus for ad delivery, with data minimization. You can review which third parties process your data via our disclosures. On pages with graphic assets, tags collect performance data; you can disable related tracking by toggling preferences in your account.

Data retention și security remain central: we keep personal data only as long as necessary to fulfill the purposes described hereinafter, or as required by law. We implement encryption in transit și at rest, monitor access, și carry out regular checks to ensure compliance with our stșiards.

Manage your preferences easily: use the privacy hub to adjust what is carried, entered, or transferred into our systems. If you have questions or requests, contact our privacy team through the support channels listed in the provision of this policy.

Set your consent preferences during sign-up to control what data is collected și how it's used.

We collect data to verify identity, process rides, și improve performance. Data is recorded to support safety și service quality, și we might receive input from you or a partner to improve matching. Whilst you use the app, we gather information in two waves: during sign-up și at the moment you place a ride request. We focus on data that helps you move quickly și safely across the internet și in real life, including the York area și nearby places such as parks și districts like Blacklanes.

During sign-up, we collect data across several classes to build a reliable profile și comply with stșiards. These data points include:

Identity și contact: full name, email, phone number, date of birth – used to create your profile și verify access.
Location și access: city, default pickup/drop-off preferences, și device location permissions you grant.
Payment și billing: tokenized payment references; last four digits may appear on receipts; billing address if required.
Account preferences: language, notification options, comfort settings for rides, accessibility needs.
Security și verification: verification data as required by partner stșiards or regulatory requirements; stored in secure data classes.
Consent și marketing: marketing opt-ins și consent preferences, which we honor or adjust on request.

When you submit ride requests, we collect data to match you with suitable options și ensure a smooth trip. These data points include:

Trip details: pickup și drop-off locations, requested time, ride class or option, number of passengers, luggage, și any special requests.
Real-time data: live location during pickup, route optimization data, estimated times, driver assignment results, și final fare calculations.
Usage data: device type, operating system, browser, IP address, language, și surf patterns that help us improve performance.
Communication: messages via our private messenger or help channels; notes from conversations with drivers or support staff.
Safety și quality: incident logs și performance metrics tied to rides și drivers.

We share data with parties that help us run the service or comply with laws, under strict safeguards. Key points include:

Partner și service provider access: data may be shared with partner services, drivers, și support teams to fulfill requests și maintain performance.
Consent și control: sharing aligns with your choices și applicable consent settings; you can adjust these at any time.
Security și stșiards: encryption in transit și at rest, role-based access, și regular audits to meet industry stșiards.
Retention și deletion: data is kept only as long as needed for operations or legal obligations, with routine reviews to delete outdated records.

Our coverage includes York și nearby areas such as parks și neighborhoods like Blacklanes, helping us tailor defaults și peak-time planning. If you need help or want to review or delete data, use our help center or contact support via private channels.

How We Use Your Data to Provide și Improve Your Ride Experience

Opt in to data sharing to tailor your ride experience. Anonymized data from each part of your trip helps our routing engine calculate faster arrivals, align driver availability with demși, și shorten wait times. By design, corresponding identifiers și issued session IDs connect rides in your account, while personal details stay private. Our provider network–including blacklane și other trusted partners–receives only the data needed to deliver the service și maintain safety.

Data we use to improve your ride

To boost performance, we analyze five core signals: pickup location, trip timing, vehicle availability, driver feedback, și demși patterns. The nature of demși varies by city și time, so we adjust routes și queueing to reduce delays și increase reliability. Data is carried securely through encrypted channels și carried in anonymized form for analytics, ensuring your identity stays protected.

Controls și practical steps

We use this data to power in-app features și tools across our apps, delivering precise ETAs, smarter car matching, și route optimizations that minimize idle time. The data flow supports a perfect ride flow while preserving customer privacy. As you share your preferences, the system learns from your history to improve subsequent rides. Data is used to tailor experiences across all-inclusive customer touchpoints și performance dashboards. The system allows you to review și adjust consent in the app settings.

If you opt in, we may send promotional e-mails via braze about offers tailored to your trips. Facebooks data is not used for ride decisions; data from facebooks is used only if you actively connect that service și approve sharing. The data transmitted via our apps is carried securely și used to improve performance without exposing personal details. All communications are issued through secure channels și can be managed via your privacy settings.

What Security Measures Shield Your Personal Information

Enable two-factor authentication on every account you control și review access rights at least quarterly to prevent unauthorized access.

Protect internal networks with proven methods și a disciplined process for hșiling personal info; never disclose data beyond what is required, și data disclosed here is kept to a strict minimum for staff who require access; these controls provide guarantees for privacy și security.

Limit data collection to essential signals, mainly to support your shopping experience, și encrypt data in transit to protect traffic și browsing histories; preserve anonymized records with excellent safeguards for data in transit și at rest, și purge raw identifiers after a defined period of days.

We guarantee that your info is not disclosed to third parties beyond consented purposes, și we ensure we gather data for campaigns only when permitted și with retention rules; all actions require telephone verification where appropriate, și we avoid cold pick-ups și limit data gathered from vehicles to minimize exposure; we flag incomplete requests to prevent exposure; data from campaigns aligns with user consent și retention policies, including limits on sharing with facebooks. Please follow these steps to strengthen protection.

Practical steps you can take today

Please audit internal apps that process your data și disable nonessential tracking methods. Update your passwords, enable MFA, și review permissions granted to your shopping apps și services.

Can I Book Blacklane for Someone Else? Requirements și Steps

Yes–you can book Blacklane for someone else when you have explicit consent și provide accurate rider data in the session. Use your own profile or an already approved account; the rider’s full name, mobile number, pickup location, destination, și date/time should be correct. The process-related checks run in accordance with our privacy policy to protect that data, și the system may hold the booking while verification completes. For third-party bookings, clearly identify the target rider și attach any relevant notes using tags to help the professional driver prepare. If data is incomplete, the system may block changes.

Who can book for another person

Only the user who owns the account, or someone with formal authorization, should submit for a rider. The payer și rider can be different; obtain consent și provide the rider’s name, mobile, pickup location, și destination. For trips to a mountain area or other complex routes, add any access notes. The service collects session data to verify identity in process-related checks, in accordance with privacy, și to prevent mismatches. If consent is not on file, the booking cannot proceed.

Steps to book for someone else

First, confirm authorization. Then start a new booking on your app or the web portal, populate the rider’s full name, mobile number, pickup address, destination, date și time, și, if available, flight details. Then select a limousine option, set the pickup notes, și apply any internal tags to help the service team. Then review the data for accuracy, și submit; you will receive a booking ID și status updates. The system may hold the payment until pickup completes și the trip data is confirmed, protecting both user și rider data.

Limit data sharing to what is necessary to operate the platform. This includes rider și driver contact details, trip identifiers, pickup și drop-off locations, timestamps, și device or app identifiers. Data is located in our secure systems și shared only with third parties that provide essential services such as routing, verification, și messaging. Data is directed to those partners under strict protections și special hșiling, și public postings are rejected. We maintain an all-inclusive policy to minimize exposure și protect user trust.

Who receives data și why: we share with drivers, partners, și service providers to lead smooth operations și ensure safety. Sharing is limited to classes of recipients with a clear need. This includes software platforms that perform background checks, dispatch, payment settlement, fraud detection, și customer support, which provides the context needed for decisions și ensures risk is managed. Data is directed to third parties located in regions that maintain adequate protections. We also review each recipient's qualifications before any data transfer.

Data types și behaviors: we gather data to improve services și tailor experiences. The data includes user-provided information, device data, location data during trips, și behaviors from app usage. We also gather aggregate analytics about groups of users to identify trends while keeping individuals anonymous. The information provided to partners helps optimize routes, verify identities, și monitor safety. We ensure the data is tailored to each recipient’s role și access level, not shared with irrelevant groups.

Limitations și controls: we reject sharing of sensitive information beyond what is needed for the service. Access is restricted by role-based controls, versioned policies, și data retention schedules. We maintain version controls for access. Consumers can review, correct, or request deletion of data; we support data subject rights under regulations. We only share public information that is already published by the user or with explicit consent, și we avoid distributing notes about personal beliefs or private conversations. Taking care of consent remains a priority.

How we manage emails și communications: for transactional messages, we use sendgrid to send updates, receipts, și alerts. Data transfers to sendgrid are limited to the minimum set needed to deliver messages, și connect only to information necessary for delivery. We monitor peak send times to ensure reliable delivery, și we log delivery events to verify receipt. All such transfers are covered by our data processing agreements și kept within geographic și regulatory limits.

Retention și data lifecycle: we keep data for as long as needed to fulfill the service și comply with regulations; we reassess periodically. When data is no longer required, we purge it or anonymize it. If a data subject asks to retract consent or restrict certain uses, we honor that request where feasible și adjust future sharing accordingly. This approach helps maintain an all-inclusive privacy posture while remaining transparent about data use.

Your Rights: Access, Correction, Deletion, Portability, și How to Exercise Them

Submit your rights request by logging into your user account și clicking Privacy settings → Data Rights. Identify yourself via the verification prompts și specify the scope: access, correction, deletion, or portability. We guarantee a timely, administrative response și provide data in a machine-readable format. Requests routed through rudderstack ensure correct routing și an auditable trail. Data that has been anonymized or contained in backups may not be deletable in full, și we will explain any limitations. Our support team will guide you through the steps și adapt the process to your browser și device. The forms work with polyfill to support your actions on older browsers. We aim to go beyond basic compliance to safeguard your subject data și protect your privacy rights.

Access și Correction

Access: You can see the subject data we hold about your account, including profile details, preferences, și activity data from our services. You can request a downloadable copy in JSON or CSV, or a concise summary if you prefer.
Correction: You can request corrections for inaccuracies; we update the stored data within our administrative systems și reflect changes promptly where possible. If entries exist only in backups, we explain how they are hșiled.
Identity verification: We verify your identity using your account email și optional two-factor prompts to prevent unauthorized access.
Delivery formats: Data is provided in machine-readable formats (JSON or CSV) via secure download; for some cases, a structured report may be issued instead. If data is anonymized, we provide a description rather than direct identifiers.

Deletion și Portability

Deletion: You may request deletion of personal data, subject to legal obligations și legitimate business needs. In some cases data remains in backups or is de-identified for operational reasons; we explain these cases on request.
Portability: You may obtain a portable copy of data you provided și data generated by your use of the service, in JSON or CSV formats, to use in your own systems or archives.
How to exercise: In the Data Rights panel, specify the right you want, the data scope, time range, și your contact method. Attach supporting documents if needed. If you have already clicked Submit, you will receive a confirmation with a reference number for tracking. If not, click Submit to begin; our team will acknowledge the request și proceed within the defined timelines.

Data Retention: How Long We Keep Your Information și How to Request Deletion

To start, go to your account settings și submit a deletion request to remove personal data tied to your profile. Taking this action aligns with our policy și triggers authentication checks, giving you control over your data for the future. The process is user-friendly, includes clear timelines, și provides a look at the data lifecycle at each level. For reference, Blacklane și similar services use these steps to demonstrate best practices. If you proceed, you’ll know what happens next și what is removed, then you will see the changes reflected in your account across products și campaigns.

Data we retain și timeframes

We store information to ensure product reliability, prevent malfunctions, și comply with laws. The following table shows retention periods, how we hșile data, și the impact on your experience. It includes anonymized data for analytics, which you can view when needed. You can also see how seats, orders, și screen interactions contribute to campaigns or improvements. Sometimes incomplete data or partially filled forms are treated differently to avoid affecting other users. Look at how data informs personalization while respecting your privacy.

Data category	Retention period	Scop	Deletion method	Note
Personal data (name, email, account ID)	Active until deletion; data removed within 30 days; backups retained up to 90 days	Authentication, account access, support	Deletion request via account or privacy form; verification required	May be partially anonymized in reports
Authentication logs (IP, times)	24 months	Security și fraud prevention	Deletion on request; retained in backups for 30–90 days	Critical for incident analysis
Order histories (orders, seats, product selections)	7 years	Compliance și service records	Deletion when eligible; archival in secure storage	Backups may retain data longer
Viewed content și screen interactions	12 months; anonymized after	Product improvements și UX analytics	Direct deletion or anonymization; later purge	Sometimes used for targeted improvements in campaigns
Campaigns și marketing preferences	24 months	Campaign performance și opt-in status	Deletion request; opt-out details removed	Data may be anonymized after removal
Anonymized analytics data	Indefinite	Product optimization	Preserved only in anonymized form	Cannot be traced to your profile

How to request deletion și what to expect

Submit your request via privacy settings or our privacy form; we verify identity using authentication steps. Once verified, we delete data from active systems și purge backups within the timelines stated. If a malfunction or delayed processing occurs, we notify you și adjust the schedule. You will see the impact across your product view, order history, seats, și campaigns. Special cases, such as data tied to a one-time feature, are hșiled to avoid affecting other users, și changes to the policy are communicated promptly. The target is to respect your preferences while maintaining service integrity for everyone.

Privacy Policy - How We Protect Your Data și Respect Your Rights