Chief Frank Antoine Enhances Indigenous Representation in Sustainable Tourism

Appointment to the Advisory Board

The World Sustainable Travel & Hospitality Awards has announced a significant addition to its Advisory Board with the appointment of Chief Frank Antoine. Esteemed as a respected Indigenous leader, Chief Frank is the Board Chair of the World Indigenous Tourism Alliance (WINTA) and the visionary founder of the Bonaparte First Nation’s tourism and cultural initiatives located in British Columbia, Canada.

Impact of Indigenous Advocacy

With decades dedicated to advocating Indigenous rights, cultural preservation, and sustainable development, Chief Frank has been at the forefront of global dialogues concerning responsible tourism. His contributions aim to raise the prominence of Indigenous-led tourism as a vital aspect for not only economic empowerment but also cultural resilience and environmental stewardship.

New Indigenous Tourism Category Launched

In recognition of the pivotal role Indigenous peoples play within sustainable tourism, the Awards has unveiled a new category dedicated to Indigenous Tourism. This initiative serves to showcase and honor remarkable Indigenous-led tourism ventures that emphasize sustainability, community leadership, and cultural authenticity.

Leadership Acknowledged

Glenn Mandziuk, CEO of the World Sustainable Hospitality Alliance and Advisory Board Chair for the Awards, expressed appreciation for Chief Frank’s involvement: “We are incredibly honored to welcome Chief Frank to the Advisory Board. His leadership and insights will fortify our goal to elevate the most impactful and inclusive practices in sustainable tourism globally. The introduction of the Indigenous Tourism category signifies an important step towards acknowledging Indigenous voices and accomplishments at a worldwide level.”

Chief Frank’s Vision and Commitment

Expressing enthusiasm for his new role, Chief Frank stated: “Indigenous peoples have always been the original stewards of the land. Our cultural values and knowledge systems reflect sustainability. I am eager to contribute to the Awards to ensure that Indigenous-led tourism receives the international recognition it rightly deserves.”

Awards Open for Entry

The World Sustainable Travel & Hospitality Awards 2025 has officially opened entries, free of charge until June 25, 2025, via the official awards website. The Awards honor those individuals, organizations, and destinations that lead in sustainability, community impact, and environmental responsibility throughout the global travel and hospitality sector.

Focused Categories

30 categories have been meticulously curated by the Awards Advisory Board of experts, mirroring the UN’s Sustainable Development Goals (SDGs) and the net positive framework built on People, Planet, Place, Prosperity, and Partnerships.

The Road Ahead

As this initiative gains momentum, it not only raises the profile of Indigenous practices in tourism but also sets a precedent for future endeavors within the travel sector. By acknowledging Indigenous contributions, there arises a collective understanding that fostering respect for diverse cultures and traditions is crucial. This commitment underlines the overall direction towards a more inclusive and responsible tourism landscape.

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