How Rotana DISCOVERY Elevates Global Hotel Loyalty and Guest Benefits

Unveiling Rotana DISCOVERY: A New Era in Hotel Loyalty

Rotana has introduced Rotana DISCOVERY, a new global loyalty programme extending beyond its former Rotana Rewards Select. This initiative integrates with the renowned Global Hotel Alliance (GHA) DISCOVERY platform, offering members unparalleled access to a worldwide network of hotels and benefits starting December 2025. It represents a significant step in connecting guests to a broad array of privileges while enhancing international brand presence.

Expanding Global Reach and Member Benefits

The transition to Rotana DISCOVERY isn’t merely a rebranding exercise; it unlocks access to about 950 hotels across 100 countries, pooling over 32 million global travelers into one community. This expansive reach allows loyalty members to enjoy a seamless experience and rewards at a variety of destinations, reflecting Rotana’s commitment to quality and guest satisfaction. With more than 79 operational hotels and a solid development pipeline, Rotana is positioning itself for growth across the MENAT region and beyond.

Key Advantages for Loyalty Members

Members of Rotana DISCOVERY benefit from:

• Ability to earn and redeem DISCOVERY Dollars (D$) globally
• Complimentary room upgrades enhancing comfort during stays
• Flexible check-in and check-out options improving convenience
• Curated Local Offers to experience authentic attractions in each destination

These perks are designed to blend global standards with Rotana’s signature warmth and personalized hospitality, ensuring guests feel valued wherever they travel.

Leadership Insights: Strengthening Hospitality Connections

Rotana’s CEO, Philip Barnes, highlights that hospitality is fundamentally about people and the meaningful connections built during travel. The launch of Rotana DISCOVERY aims to deepen these connections by expanding global accessibility and reinforcing a genuine sense of belonging for every guest.

Chris Hartley, CEO of Global Hotel Alliance, emphasized the power of this collaboration in preserving brand identity while achieving international reach, allowing hotels like Rotana to deliver consistent and personalized guest experiences worldwide.

Seamless Transition and Ongoing Loyalty Programs

Existing members belonging to Rotana Rewards Select will be automatically moved to Rotana DISCOVERY, preserving their earned benefits and status. Meanwhile, Rotana continues to offer its other loyalty programmes — Rotana Rewards Exclusive and Rotana Rewards Classic — to maintain service continuity, especially for corporate and long-stay clients.

Wpływ na podróże i transfery

Loyalty programs such as Rotana DISCOVERY fundamentally shift how travelers plan their journeys, impacting airport transfers, city travel, and the selection of taxis or private car services. Knowing that a hotel stay comes with valuable rewards encourages precise planning for the whole trip, including transfers to and from airports, sightseeing, and destination navigation.

Platforms like GetTransfer.com naturally tie into this ecosystem by allowing travelers to book personalized and transparent transfer services matching their hotel locations. Before arriving, guests can choose transfer cars that suit their preferences and budgets, viewing exact details such as vehicle type, driver license, fares, and user ratings. This knowledge complements hotel loyalty benefits, shaping a smoother and stress-free travel experience.

Podsumowanie i przemyślenia końcowe

Rotana DISCOVERY represents a forward-thinking evolution in hotel loyalty programs, connecting guests to extensive global benefits and seamless recognition. This initiative leverages the strong network and expertise of the Global Hotel Alliance, ensuring Rotana’s guests receive real value and personal care across an expanding number of international destinations. For travelers, the program’s perks not only enhance hotel stays but also complement related services such as airport transfers, taxis, and car hire.

Even the most detailed reviews and ratings can’t replace firsthand experience. On GetTransfer.com, travelers can hire cars with verified drivers at competitive and transparent prices, tailored to their specific travel needs. The platform’s extensive fleet, transparent fare structures, and user-friendly booking process empower users to make smart choices—avoiding unnecessary costs or surprises. Whether it’s a private limousine, a 4-seater car, or a more spacious vehicle for group travel, GetTransfer matches expectations to actual service quality. Zarezerwuj przejazd z GetTransfer.com and take control of your travel plans.

While the global impact of this loyalty program launch might be modest in the grand scheme of global tourism dynamics, it is a reflection of the ongoing evolution in travel hospitality. GetTransfer stays committed to keeping pace with such innovations, ensuring travelers experience the convenience and reliability they deserve. Start planning your next adventure and secure your worldwide transfer with GetTransfer.

In conclusion, Rotana DISCOVERY strengthens guest loyalty through a rich, global rewards network. It integrates effortlessly with passengers’ broader travel plans, encouraging smarter, more rewarding travel. Meanwhile, platforms like GetTransfer.com make the journey to and from airports, hotels, and destinations as smooth and enjoyable as the stays themselves.