Fitur 2026 Reveals How AI, Sustainability and Resilience Will Shape Travel

This article reveals the main trends surfaced at Fitur 2026 and what they mean for travel, transfers and local transport services.

At a glance: Fitur 2026 in brief

The 46th edition of Fitur in Madrid gathered ministers, hoteliers, destination marketers and tech innovators who signaled a clear shift: travel will be smarter, greener and more focused on meaningful experiences rather than sheer volume. Conversations centered on three interlocking themes: practical AI and people-centred tech, sustainability moving from promise to practiceoraz resilience and connectivity as engines of higher-value tourism.

Why this matters for transfers and taxis

As destinations adopt smarter technology and prioritize quality stays, ground transport and transfer services must adapt: from integrated airport-to-city connectivity to eco-friendly fleets, and from dynamic pricing to personalized pre-booked rides that match travellers’ expectations for comfort and sustainability.

Key trend 1: Tech and AI — support, not replacement

Industry leaders at Fitur emphasised tools that enhance the human side of travel. Mohamed Moawad, Director General of EgyptAir in Spain and Portugal, described tech that cuts costs and improves passenger experience through streaming and mobile apps. Cemil Hakan Kilic of the Istanbul Convention and Visitors Bureau highlighted a surge in exhibitors offering innovation — concrete proof that supply is catching up with demand.

Implications for taxis and transfer services

• Real-time connectivity: passengers expect live updates on drivers, flight changes and pick-up times.
• People-first automation: apps that ease bookings without removing the personal touch—from driver greetings to bespoke route choices.
• Fleet telemetry: better routing and reduced idle times save fuel and lower fares.

Key trend 2: Sustainability — from rhetoric to regenerative action

Sustainability at Fitur became tangible: destinations showcased regenerative tourism practices that use existing cultural and natural resources to renew local value. Caroline Couret of the Creative Tourism Network called for creative tourism as a tool for regeneration, while Jesus Eduardo de los Santos Mendoza highlighted how surfing fosters environmental stewardship in coastal communities.

Key trend 3: Resilience, connectivity and meaningful growth

Hon. Edmund Bartlett, Minister of Tourism of Jamaica, summed up a central concern: tourism must become resilient to climate shocks, misinformation and tech disruption. Spain’s leadership at Fitur, reinforced by Minister Jordi Hereu Boher, showcased how national strategies combine sustainability, de-seasonalisation and digitalisation to spread benefits across regions.

How connectivity transforms travel behaviour

Speakers stressed accessible flight connections and transit tourism packages as ways to keep visitors longer and encourage deeper engagement. EgyptAir’s transit packages and packaged layovers are an example of how better connectivity can create demand for local transfer services and longer stays.

Practical takeaways for travellers and transfer providers

• Book transfers in advance to secure the exact vehicle and avoid last-minute fare spikes.
• Choose services that disclose vehicle make, model and driver ratings for transparency.
• Look for eco-friendly vehicle options if sustainability is a priority.
• Consider transit tourism packages that turn long layovers into short-city stays.

Fitur’s legacy: awards, momentum and real-world impact

With more than 255,000 visitors, Fitur 2026 reinforced tourism’s recovery and its role as a forum for cooperation. Award-winning destinations used recognition not only for prestige but also to promote year-round activities and higher-quality experiences, influencing how transfer companies package services for premium and niche markets.

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In summary, Fitur 2026 signalled a travel industry moving toward smarter tech, tangible zrównoważony rozwój and strategic resilience. For anyone who books a taxi or private transfer, these trends translate into clearer pricing, better-connected airport and city services, more exact vehicle and driver information in apps, and more choices—whether you need a private sedan, limousine or seater van. Use an app or service that lists fares, car make and seat options, shows driver license verification and reviews, and lets you know how much the trip will cost ahead of time. GetTransfer.com offers a transparent, global and user-friendly way to book transfers, compare prices and secure the right car and driver for your destination, airport pickup or city journey; it helps you get the best service at the best price with clear info on vehicle, time and location.