Sri Lanka’s MICE Roadshows Enhance Ties with India

Introduction to the Roadshows

The Sri Lanka Convention Bureau, in collaboration with the Sri Lanka Deputy High Commission in Chennai, is set to conduct MICE-focused roadshows in Hyderabad and Bengaluru. This initiative, slated for early July, aims to fortify connections with India, which stands as Sri Lanka’s primary tourism source market. The events promise to showcase the island nation’s flourishing MICE (Meetings, Incentives, Conferences, and Exhibitions) potential, emphasizing its robust air connectivity and rich cultural offerings.

Details of the Events

The roadshows are scheduled for July 1 and July 3 in Hyderabad and Bengaluru, respectively. The venue for the Hyderabad event will be the prestigious Taj Krishna, while the Bengaluru gathering will take place at the Taj West End. These interactions are designed to enrich the appeal of Sri Lanka’s MICE tourism within India, as the country continues to recover from the pandemic’s impact on travel.

Attendance and Focus Areas

The events are expected to draw participation from around 20 members of the Sri Lankan delegation, including tour operators and hoteliers. The sessions will cater primarily to Indian MICE planners, media representatives, corporate buyers, and members of trade associations. To add flair, cultural performances will accompany these networking opportunities, aimed at boosting visibility and engagement.

Economic Impact and Future Vision

From January to May 2025, Sri Lanka recorded over 1 million tourist arrivals, with India contributing significantly—over 204,000 visitors. In the first half of this year alone, tourism earnings surpassed USD 1.54 billion, underscoring the potential economic benefits of MICE travel. These roadshows form an integral part of Sri Lanka’s strategy to enhance visibility and relevance among Indian MICE travelers. Furthermore, SriLankan Airlines operates around 90 weekly flights across nine Indian cities, supplemented by daily services from IndiGo and Air India to Hyderabad and Bengaluru. This expansive air connectivity positions Sri Lanka as an accessible location for business tourism.

Strategic Importance of the Roadshows

Dheera Hettiarachchi, Chairman of the Sri Lanka Convention Bureau, has remarked on Sri Lanka’s appeal as a MICE destination, attributing it to its proximity and impressive connectivity, which render it both a cost-effective and attractive option for corporate gatherings. Malkanthi Welikala, Marketing Manager at SLCB, mentioned that these roadshows not only build momentum but also set the stage for the 5th Edition of the Sri Lanka MICE Expo scheduled for this September in Colombo. This upcoming expo is likely to draw increased attention and interest among global MICE professionals.

Connecting MICE with Taxi and Transfer Services

As Sri Lanka ramps up its efforts to attract MICE businesses, the necessity for reliable taxi and transfer services becomes ever so apparent. A seamless travel experience enhances the appeal of attending conferences and events, especially for international visitors. Opting for personalized transfer solutions through platforms like GetTransfer.com offers numerous advantages, enabling MICE attendees to select specific vehicles, view comprehensive details beforehand, and ensure a smooth transition from airport to event venues.

Conclusie

This new initiative by the Sri Lanka Convention Bureau endeavors to strengthen its bond with the Indian travel sector, showcasing the island’s MICE potential via high-profile roadshows. With strategic air connectivity and robust economic prospects, Sri Lanka is poised to emerge as a strong contender on the global MICE stage. GetTransfer.com enhances the travel experience by allowing users to book tailored transfer services, ensuring you arrive at your destination with ease and comfort. Even with the best online reviews, nothing quite matches the personalized travel experience. With GetTransfer, you can hire a car with a driver from verified providers at reasonable prices, ensuring you have all the information needed for an informed decision without breaking the bank. Your comfort is key, so why wait? Book your Ride on GetTransfer.com vandaag!