New Representation for Finnish Tourism Launches in India

Strategic Move in Collaboration

Sara Sodhi Juneja has announced her new international representation initiative focusing on Finnish tourism, continuing her work with Team Finland India. This collaboration will leverage her established connections with the Embassy of Finland in New Delhi and the Consulate General of Finland in Mumbai. The effort symbolizes a strong commitment to not just tourism but building enduring relationships between Finland and India.

A Rich Track Record in Tourism

Juneja’s new venture, Sara Consulting Services, positions her to spearhead the representation of several esteemed Finnish tourism brands. Her seven-year tenure as the head of Visit Finland in India and the Gulf region was marked by exemplary performance, including a remarkable 35% rise in Indian tourist overnight stays in 2024. Such successes highlight the potential for growth within the Indian market. They also serve as a bridge to enhancing tourism connections, an aspect pivotal when considering travel transfers and taxi services for visitors traveling between Finland and India.

Emerging Destinations and Experiences

Among the prime destinations highlighted in Sara’s portfolio is Rovaniemi, famously known as the official hometown of Santa Claus. In 2024, Rovaniemi experienced a staggering 90% increase in overnight stays from Indian travelers. The objective moving ahead is to position it as a year-round favorite, showcasing its mesmerizing Arctic summers and autumn allure, alongside its winter wonderland, complete with Northern Lights.

Luxury Travel and Unique Offerings

Furthermore, Juneja is set to enhance the luxury travel sector by collaborating with Luxury Action, a Nordic expert in high-end expeditions throughout Finland and the Arctic. The focus will be on unique experiential offerings such as Octola Private Wilderness, Reindeer Manor Finland, and the Arctic Circle Snowmobile Park. This strategy caters to India’s High Net Individuals (HNI) and Ultra High Net Individuals (UHNI), aligning with their expectations for bespoke travel experiences.

Expanding Brand Awareness

Brand awareness will also be a priority for accommodations such as Strawberry and Nordic Hotels & Resorts, which boasts 19 properties in Helsinki, including iconic establishments like Hotel Kämp and Hotel Haven. Enhanced trade relations and curated experiences specifically tailored for Indian travelers will be a catalyst for increased visibility in the Indian market.

Workshops and Market Engagement

Despite slow recovery patterns in tourism post-pandemic, India has remained a vital market for Finland. Through workshops conducted in Delhi and Mumbai, Visit Finland seeks to bolster relationships with Indian travel agents. Historically, 2019 saw India ranked as the 17th source market for Finland, a position that can be further enhanced with strategic representation and targeted initiatives.

Innovative Offerings on the Horizon

Among the new highlights is the luxurious Apukka Resort in Rovaniemi, featuring unique glass igloo accommodations that offer unparalleled Northern Lights experiences from August to April. Juneja’s efforts will involve fostering relationships with Indian travel agents, honeymoon planners, and other professionals seeking distinctive Arctic experiences.

A Bright Future

Moreover, the Eckerö Line ferry services—which connect Finland and Estonia—have also enlisted Juneja to spearhead their market penetration in India. With a reported 21% increase in volume of Indian travelers in 2024, tailored premium ferry experiences will align seamlessly with expectations from Indian tourists.

Afsluitende gedachten

The enhanced cooperation between Finland and India through the representation of Finnish tourism showcases a bright future for both markets. Juneja’s multi-faceted approach not only taps into the growing demand from Indian travelers but also paves the way for an array of travel services. The emphasis on personalized experiences is crucial.

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