Western Australia Concludes Its Biggest-Ever Tourism Campaign in India, Boosting Visitor Engagement and Economic Value

A Snapshot of Western Australia’s Ambitious India Campaign

Western Australia has successfully wrapped up its largest marketing initiative targeting India, a key market experiencing rapid growth. The campaign, led by Hon. Reece Whitby MLA, combined a mix of trade cooperation, media outreach, and innovative digital engagement to elevate Western Australia’s profile among Indian travellers. Its primary goal was to drive both awareness and bookings, resulting in a remarkable increase in visitor arrivals and economic contribution.

Multifaceted Strategy: Trade, Media, and Consumer Engagement

The campaign unfolded through a four-phase, integrated approach beginning in June 2025. It involved collaboration with top Indian travel agencies and online booking platforms, aimed particularly at preparing the travel industry for increased demand during India’s peak festive season. The multi-tiered strategy ensured that consumer outreach and trade partnerships worked hand in hand to maximize impact.

Industry Familiarisation Trip

A standout feature was a significant familiarisation (fam) trip held from September 9 to 17, 2025, where over 20 leading Indian travel agents and journalists toured Western Australia’s premier natural, culinary, and adventure destinations. Such firsthand experiences help travel professionals convey an authentic story to potential visitors. The fam trip concluded with the ‘Namaste WA’ networking evening at Perth’s iconic Optus Stadium, designed to cement relationships between Indian and local tourism operators.

Innovative Digital Collaboration with Swiggy

To engage Indian consumers directly, Western Australia partnered with Swiggy, India’s leading food delivery platform, to launch a creative in-app campaign. This initiative cleverly featured the quokka, famously known as the happiest animal on earth, encouraging users to envision a joyful and refreshing escape to Western Australia. By blending everyday digital interactions with travel aspirations, the campaign turned routine moments into potential travel inspiration.

The Grand Finale: Networking at Taj Palace, New Delhi

The campaign culminated at the prestigious Taj Palace hotel, bringing together Minister Reece Whitby, Tourism WA senior leadership including CEO Chad Anderson and Managing Director Anneke Brown, along with influential stakeholders from Indian travel trade, airlines, and media. The event served as a platform to discuss future partnerships and opportunities for expanding direct flight routes, which are crucial for smoother and more convenient travel experiences.

Impact and Future Prospects

India has emerged as Western Australia’s eighth-largest source of visitors by volume and fourteenth by spending. In the fiscal year ending June 2025, approximately 38,000 Indian tourists travelled to Western Australia, generating around AUD 75 million. Encouraged by this momentum, Tourism WA plans to extend its engagement efforts by continuing trade training, consumer activations, and initiatives to strengthen flight connectivity with India.

Why This Matters for Taxi and Transfer Services

As the number of travellers from India to Western Australia rises, demand for seamless ground transport such as taxis, private transfers, and limousine services will naturally increase. Efficient and reliable taxi services are essential to ensure visitors enjoy a hassle-free experience from airports to hotels and tourist sites. Platforms like GetTransfer.com offer travellers the ability to choose specific vehicles, see exact details about the car make, model, and driver ratings before booking. This transparency helps travellers plan their trips more efficiently and match ground transport options to their travel style and needs.

In Summary: Driving Tourism Momentum with Integrated Campaigns

Western Australia’s India campaign sets a fine example of how destination marketing, industry collaboration, and innovative consumer engagement can work together to produce significant results. The fusion of traditional trade initiatives with digital marketing strategies, such as the Swiggy campaign, demonstrates the evolving nature of tourism promotion in today’s digitally connected world.

The campaign not only intensified market visibility but also delivered real economic outcomes, boosting visitor arrivals and spend. The ongoing commitment to nurturing relationships with key Indian partners and travellers indicates a thoughtful and strategic approach to long-term growth in this promising market.

While the impact on global travel patterns may be moderate within the grand scheme of worldwide tourism, Western Australia’s focused effort underlines the importance of targeted outreach in attractive emerging markets. For travellers, the rise in visitor numbers translates into richer, more diverse tourism offerings and improved service experiences, including transport options.

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Final Thoughts

In conclusion, Western Australia’s expansive India campaign showcases the power of strategic collaboration, creative marketing, and trade engagement to build strong connections with a high-potential travel market. These results highlight how integrated promotional efforts can boost both tourism growth and economic benefits.

With rising visitor arrivals from India, airport transfers, taxis, and private car services will play a crucial role in shaping the overall travel experience. Platforms like GetTransfer.com provide an excellent solution by offering clear pricing, verified drivers, and the ability to select precise vehicle types, ensuring a comfortable, reliable, and enjoyable journey from the moment travellers arrive.

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