New Leadership for Global Tourism Summit Ahead of TIS2025

The Tourism Innovation Global Summit has ushered in a new chapter with the appointment of Brigitte Hidalgo as its director. With her two decades of rich experience in travel, hospitality, and digital marketplaces, she brings a unique set of skills to this influential event.

This strategic appointment is made just in time for the upcoming TIS2025, an international forum scheduled to convene from October 22 to 24 in Seville, where more than 8,000 participants and 400 global experts will gather to explore the future trajectory of tourism.

Steering the Future of Global Tourism

In her role as the director of the Tourism Innovation Global Summit, Hidalgo will orchestrate the content agenda for TIS2025, carefully curating panels, sessions, and forums that dive deep into critical issues such as sustainability, digital transformation, artificial intelligence, and the changing expectations of travelers. Her mission remains clear: to equip tourism professionals with actionable insights and practical strategies to succeed amidst a rapidly evolving landscape.

“I am excited and honored to take on the role of director of the Tourism Innovation Global Summit, which has emerged as a vital platform for fresh ideas, partnerships, and solutions essential to the tourism sector of tomorrow,” Hidalgo remarked. “I aim to create a program that engages, inspires, and empowers everyone involved in the tourism value chain.”

Silvia Avilés, the director of TIS, expressed enthusiasm over Hidalgo’s appointment, emphasizing that it marks a pivotal step in enhancing the congress’s international prestige. “Brigitte’s profound understanding of the tourism ecosystem and her capacity to link trends with real market dynamics will be key in delivering a highly valued agenda,” she noted.

TIS2025: What Awaits Attendees

The summit, themed ‘Innovation in motion, tourism reimagined,’ promises a dynamic return to Seville’s FIBES conference center from October 22 to 24. Attendees can look forward to:

• Over 400 international speakers and experts

• Five simultaneous auditoriums

• Eight vertical forums focused on various tourism subsectors

• A sprawling exhibition area featuring more than 200 companies

• Cutting-edge technology displays, including the latest in AI, robotics, AR/VR, and cybersecurity

The summit will cover compelling topics including:

• Utilizing artificial intelligence for tailored guest experiences

• The role of robotics in tourism operations

• Emerging digital acquisition channels

• Inclusive technology fostering accessible tourism

• Tools aimed at bolstering profitability and sustainability

Marrying Innovation with Collaboration

TIS2025 will not only spotlight the Tourism Innovation Awards, celebrating trailblazing projects and companies in the industry but will also introduce the Touristech Startup Fest, designed to unite startups with investors to invigorate innovation along the tourism value chain.

Beyond corporate representatives, TIS2025 opens its doors to professionals from destinations, hotel groups, travel agencies, airlines, MICE, and the cultural tourism sectors, creating a full-fledged atmosphere for collaboration and learning across diverse tourism segments.

Given the many challenges and opportunities that the global travel industry confronts—from evolving traveler behaviors to the integration of new technologies—dynamic leadership and a forward-thinking vision are more essential than ever. Brigitte Hidalgo’s expertise in strategy, operations, and innovation positions her perfectly to steer a results-focused summit that will redefine technology’s role in the future of tourism.

TIS2025 aims to transcend traditional conference experiences, serving as an urgent call to the tourism sector to embrace bold thinking, foster collaboration, and continuously innovate to achieve smarter, more sustainable growth.

At the heart of tourism development lies the ability to adapt. As the industry faces new and old challenges alike, innovative leadership is key to navigating these waters. It’s clear that even in an ever-chaotic world, the tourism sector can and must evolve to meet the changing landscape.

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