Sterling Sets Record with INR 5,202 Million Revenue in FY25

Record Revenue Overview

Sterling Holiday Resorts has announced a remarkable achievement, surpassing INR 5,202 million in annual revenue for FY25. This milestone reflects a significant 13 percent increase compared to the previous year and highlights the growing momentum of the brand in India’s leisure hospitality market. Alongside this accomplishment, Sterling has also reported sales exceeding INR 1 billion in food and beverage services.

Expansion and Growth Strategy

The company’s growth is underpinned by an expansive portfolio, now comprising 61 resorts and 3,254 rooms across 17 states. Recent additions to Sterling’s offerings include new properties located in Jaisalmer, Tipeshwar, and Amritsar, further showcasing the brand’s commitment to broadening its reach. This strategic move places Sterling among key players in various regional markets, particularly in Kerala, Tamil Nadu, Rajasthan, Maharashtra, and Uttarakhand.

Thematic Diversity of Resorts

Sterling’s resorts are themed to cater to diverse traveler preferences, with categories spanning from wildlife experiences to serene Himalayan retreats and spiritual circuit offerings. Notably, the brand has tapped into the growing “bleisure” segment, combining business and leisure travel.

Leadership Insights

“Crossing the INR 5 billion revenue mark is a landmark moment for us,” stated Vikram Lalvani, the Managing Director and CEO of Sterling Holiday Resorts. The company restructured its food and beverage offerings, introducing specialty restaurants in multiple resorts and enhancing their banquet services, thereby positioning itself well in the competitive hospitality landscape.

Customer-Centric Approach

Customer satisfaction remains a cornerstone of Sterling’s operational ethos. The Sterling Kanha resort has garnered recognition as TripAdvisor’s “Best of the Best” for three consecutive years, with several other properties receiving Traveler’s Choice Awards. Sterling Puri was notably honored as the Best Family Resort of the Year at the 2025 CMO Asia Odisha Leadership Awards—a testimony to the brand’s commitment to exceptional hospitality.

Sustainability Initiatives

On the environmental sustainability front, Sterling’s Sterling Sankalp initiative is noteworthy. This program encompasses the installation of EV charging stations, investments in solar and wind energy, and elimination of plastic through in-house water bottling efforts. Furthermore, Sterling Munnar made history by winning Gold at the 14th RCI Green Awards, making it the first resort in the Middle East, Africa, and Asia-Pacific to achieve this accolade.

Future Outlook

With the backdrop of favorable domestic tourism trends and key investments driving their vision, Sterling is optimistic about future growth and value creation. This sustained expansion reflects the brand’s resilience and adaptability within the evolving hospitality landscape.

Conclusion

The remarkable growth reported by Sterling Holiday Resorts symbolizes a thriving hospitality sector that is poised for continued success. Corporate strategies focusing on diversification, customer satisfaction, and environmental sustainability play a crucial role in their achievements. For travelers, the availability of transparent booking options for personalized services has also never been more important. Platforms like GetTransfer.com enhance travel experiences by allowing users to choose their preferred vehicles, view detailed options regarding make and model, and enjoy unmatched transparency in booking.

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