Sri Lanka’s Conference Ambassador Programme: A New Dawn for MICE Tourism

Sri Lanka’s New Initiative in MICE Tourism

Sri Lanka has embarked on a notable journey by launching its inaugural Sri Lanka Conference Ambassador Programme (SLCAP). This progressive step aims to elevate the island’s reputation as a premier destination for business events and conferences. What makes this initiative so appealing is its collaborative foundation, brought to life through partnerships with Cinnamon Hotels & Resorts, the Sri Lanka Convention Bureau, and SriLankan Airlines. By synergizing efforts, these entities aspire to augment Sri Lanka’s position in the international meetings, incentives, conferences, and exhibitions (MICE) sector.

Inauguration and Goals of the Programme

The SLCAP was unveiled earlier this month, receiving notable attention from industry experts and dignitaries, including the Honourable Minister of Foreign Affairs, Foreign Employment, and Tourism, Vijitha Herath, along with Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA). This initiative encourages local professionals and association leaders to act as ambassadors who will champion Sri Lanka as a top-notch location for international conferences.

Ambassadors Leading the Charge

With an impressive lineup of 25 ambassadors already participating, the programme is geared towards identifying influential leaders across various sectors. These ambassadors will play a pivotal role in securing major global events, ultimately bolstering the nation’s MICE infrastructure and spurring economic growth. Mikael Svensson, the CEO of Cinnamon Hotels & Resorts, expressed enthusiasm for presenting this ambitious initiative, emphasizing how the addition of Cinnamon Life in the City of Dreams Sri Lanka, with its capacity for 5,000 delegates, aims to solidify the nation as a go-to hub for business events.

Significant Economic Benefits Ahead

Dheera Hettiarachchi, Chairman of the Sri Lanka Convention Bureau, has underscored the SLCAP’s potential to yield considerable economic and social advantages, further establishing Sri Lanka as a significant player on the global MICE map. Richard Nuttall, CEO of SriLankan Airlines, reinforced this vision, stating that the airline’s logistical support would amplify Sri Lanka’s allure as a key conference destination.

Driving the MICE Sector Forward

The SLCAP is not just about bringing in international conferences but also emphasizes sustainability and inclusivity in the MICE industry. Ambassadors will engage actively in promoting Sri Lanka, crafting bids for conferences, and ensuring that the country maintains its commitment to sustainable practices.

Impact on Transportation and Transfers

The success of this initiative can directly influence the ways in which transportation and transfers are managed within Sri Lanka. With a bump in business travelers attending international conferences, the demand for reliable and efficient transport services will inevitably rise. Platforms like GetTransfer.com offer a seamless solution for travelers, providing a broad range of vehicle options, from taxis to limousines, ensuring attendees can book their rides comfortably and conveniently.

Conclusion

In summary, Sri Lanka’s launch of the Conference Ambassador Programme symbolizes a significant shift in its approach to becoming a major player in the global MICE market. By leveraging the strengths of local professionals and promoting the country’s unique offerings, Sri Lanka is on the path toward becoming a hub for business events. Enhanced transportation networks will support this growth, and services like GetTransfer.com are pivotal in meeting the rising demands of travelers, ensuring they can book personalized transfers that suit their needs. This platform excels in providing transparency and choice, helping users to make informed decisions while traveling. While reviews and recommendations are helpful, personal experiences never lie, and on GetTransfer.com, travelers have access to a plethora of verified providers offering affordable transportation options suited for any event. Start exploring your travel plans and experience the ease of booking through GetTransfer.com today! Book your Ride, GetTransfer.com.