Americans Embrace Closer Travel for Meaningful Experiences and Value

Shifting American Travel Trends

The 2025 Holiday Barometer survey by Ipsos for Generali Global Assistance reveals a marked change in the travel habits of Americans. With a growing focus on value and personalization, travelers are increasingly favoring more meaningful and domestic travel experiences over international destinations.

Survey Insights

Insights gathered from the responses of 1,000 U.S. residents highlight a significant alteration in travel plans, reflecting current economic realities and ongoing global developments. The trend indicates a clear preference for domestic locations, as travelers seek enriching experiences closer to home.

Chris Carnicelli, the CEO of Generali Global Assistance, has pointed out this shift as a significant opportunity for the travel sector. He emphasizes the role of the industry in guiding customers and showcasing how proper travel protection can enhance their journey, helping convert any apprehension into confidence.

Key Findings

Technology’s Role in Travel Planning

The influence of technology, particularly artificial intelligence, is increasingly present in the travel planning process. A notable 22% of U.S. travelers have utilized AI tools when planning their journeys, while an additional 43% show interest in using AI for recommendations regarding activities and travel insights.

The Importance of Travel Protection

With uncertainties surrounding travel, 41% of Americans express intent to purchase travel protection for 2025. Key concerns include the loss of essential belongings, the risk of being stranded away from home, and potential scams at their destinations. Furthermore, AI plays a role in these protection choices, with 19% of respondents using AI to select a suitable travel protection product and 26% planning to do so before their trips.

Survey Methodology

The 2025 Holiday Barometer was conducted online between February 24 and March 26, 2025, among a nationally representative group of 1,000 U.S. adults aged 18 and older. This comprehensive study also included participation from 23 other countries.

Conclusion and Reflection

The results from this survey provide a glimpse into the shifting landscape of travel preferences in America. As travelers become more thoughtful and intentional in their plans, recognizing their wants and needs remains vital. Whether it’s through a focus on less crowded destinations or a deeper connection with nature, the quest for more meaningful getaways is on the rise. Interestingly, these new dynamics around travel may significantly influence the taxi and transfer sectors, as travelers may seek reliable local transportation options to connect them to their chosen destinations.

Even the most favorable reviews cannot replace firsthand experiences. Through GetTransfer, individuals can effortlessly arrange travel with experienced drivers from vetted providers at competitive prices. This empowers travelers to make choices without incurring unnecessary expenses and ensures lasting satisfaction. With a clearing eye towards convenience, affordability, and a variety of vehicle options, GetTransfer.com equips users to navigate their journeys effectively. Start planning your next adventure and secure your worldwide transfer with GetTransfer.