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Brazil Experiences a Surge in International Tourist Arrivals, Reaching New Heights

Brazil Experiences a Surge in International Tourist Arrivals, Reaching New Heights

James Miller, GetTransfer.com
by 
James Miller, GetTransfer.com
3 minutes read
News
March 25, 2025

Remarkable Increase in Tourist Arrivals

In the initial months of 2025, Brazil welcomed over 2.8 million foreign tourists, marking a significant growth of 57% compared to the same period in 2024. This impressive influx underscores Brazil’s ever-growing appeal as a tourist destination.

Record-Breaking Numbers

During January and February of 2025, a total of 2,810,553 international tourists arrived, establishing this as the highest figure recorded for these months. February alone saw 1,326,884 entries into Brazilian destinations, highlighting a growth of 59.2%. This was the second consecutive month of record statistics, following January, which also witnessed remarkable international traveler numbers, reaching 1.48 million.

Tourism Minister’s Insights

The rise in tourists was encapsulated by Marcelo Freixo, the president of Embratur, who noted that Brazil has begun to realize its tourism potential. He stated, “We reached visitation levels above any projection, even the most optimistic ones. Brazil became fashionable.” This trend signifies the nation is not just a place but a vibrant experience celebrated for its culture, diversity, and warmth.

Consistent Growth and Future Projections

The positive trend has shown no signs of slowing down, as reinforced by Celso Sabino, the Minister of Tourism. He highlighted that Brazil is enjoying an exceptional moment in international tourism with the expectation that this upward trajectory will continue throughout the year. Current figures far exceed projections from sources like GlobalData, which anticipated a modest growth of 7.2%.

Main Gateways for International Tourists

Several regions in Brazil are emerging as key entry points for international travelers. Notable statistics include:

Location Number of Arrivals
Rio Grande do Sul 347,186
São Paulo 309,977
Rio de Janeiro 262,108
Bahia (Salvador) 24,254

Growing Interests from Argentina and Europe


The influx of tourists from Argentina has been particularly striking, with 662,694 visitors crossing the border in February alone. This figure more than doubles the number from the previous year. Not only are Argentines showing growing interest, but there has also been a 56% increase in the average number of European tourists arriving in Brazil from January to February. Countries such as France, Portugal, Germany, the United Kingdom, and Italy contributed to a total of 142,000 European tourists in February, compared to just over 91,000 in January.

Historic Annual Growth


Brazil’s upward trend in tourist arrivals extends beyond just the start of 2025. The country set a record for annual arrivals in 2024, with a total of 6,773,619 international visitors—an increase of 14.6% from 2023’s total of 5,908,341 tourists. These numbers further solidify Brazil’s position as a sought-after travel destination.

Experience the Transformation


With increased foreign interest in Brazil, the tourism landscape is poised for transformation. As travelers look for ways to navigate their journeys through diverse destinations, efficient and reliable transport options become paramount. This is where services like GetTransfer.com step in, offering a platform that allows users to select their specific vehicle, view essential details like make and model, and access ratings before booking.

Conclusion


The rise in international tourist arrivals showcases Brazil’s flourishing tourism industry, linking new visitors to vibrant cultural experiences they are eager to explore. Even amidst these remarkable statistics, personal experience remains irreplaceable. On GetTransfer, travelers can hire a car with a licensed driver from verified providers at competitive prices. Such options ensure informed decisions without the burden of hidden costs or unexpected surprises. With access to a variety of vehicle choices and a commitment to transparency and convenience, GetTransfer.com awaits. Book your ride at GetTransfer.com.