Celine Du Joins Pan Pacific Hotels Group to Spearhead Commercial and Marketing Initiatives

Driving Success: A New Chapter for Pan Pacific Hotels Group

Pan Pacific Hotels Group has announced the appointment of Celine Du as the new Chief Commercial and Marketing Officer, effective 1 November 2025. This leadership change promises to bring fresh momentum to the Group’s commercial strategy and brand engagement across its global portfolio.

Expertise That Counts

With over three decades of experience steering some of the world’s most reputable luxury hotel brands, Celine Du brings a wealth of knowledge in revenue growth, brand development, and cultivating high-performance teams. Her extensive background positions her perfectly to oversee the Group’s commercial activities across the Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL brands, focusing on optimizing revenue streams and expanding the Group’s reach.

Role	Key Responsibilities
Chief Commercial and Marketing Officer	Manage commercial strategy and performance across corporate and property levels
Channel Management	Drive loyalty programs and global partnerships for wider customer engagement
Team Leadership	Develop and mentor global teams fostering innovation and collaboration

Leadership Endorsement and Vision for Growth

CEO of Pan Pacific Hotels Group, Mr. Choe Peng Sum, highlights Celine’s proven track record of driving innovative, data-driven commercial strategies. Her leadership style—centered on teamwork and forward-thinking performance—is expected to be critical as the Group broadens its global footprint and enhances its allegiance with discerning travelers worldwide.

“Her ability to unify and energize teams across continents will be fundamental in refining our commercial approach during this exciting growth phase,” he noted.

Rebranding and Commercial Excellence

Celine steps in at a pivotal time for Pan Pacific Hotels Group, right after their recent rebranding of their three key brands. The appointment supports the Group’s ambitions to elevate their global brand positioning and customer engagement strategies, ensuring they stay relevant in a constantly evolving hospitality market.

Her role will involve executing tailored commercial strategies to make sure each brand remains appealing to today’s savvy travelers.

Insights from Celine Du

Celine expressed enthusiasm about joining the Group, recognizing the unique opportunity to build on its rich legacy of genuine hospitality coupled with innovation. She anticipates partnering closely with talented teams worldwide to maximize performance, deepen guest loyalty, and fortify the brand’s position in key markets.

Bringing Past Expertise to New Horizons

Before this role, Celine held influential leadership positions at prestigious hotel groups such as Mandarin Oriental and Shangri-La. Her track record showcases impactful global marketing and commercial leadership that notably enhanced brand visibility and revenue across China and other major markets.

Implications for Travelers and the Transfer Sector

As luxury hotel groups like Pan Pacific heighten their focus on commercial excellence and guest experience, the ripple effects reach travel and transfer services as well. An elevated guest journey, beginning with clear, reliable bookings and extending through premium services, will foster demand for tailored airport transfers, private taxi services, and limousine rides that match the hotel standards.

For travelers looking for seamless transfers to complement their stays at high-end hotels, platforms like GetTransfer.com offer an advantage. Users can choose their specific vehicle type, check detailed car models, driver qualifications, and customer reviews ahead of booking. This transparency, unmatched by traditional booking systems, ensures travelers can coordinate transfers that uphold the comfort and style promised by their accommodation.

Highlights and the Value of Personal Experience

The appointment of a savvy commercial leader is a testament to how seriously hospitality groups take brand evolution and market responsiveness. While reviews and data insights provide essential guidance, nothing quite beats experiencing a service firsthand. With GetTransfer, travelers can hire verified cars with professional drivers at reasonable rates, empowering travelers to make informed choices without overpaying or encountering surprises.

The convenience, affordability, and vast selection of vehicles and options available through the platform perfectly complement the elevated hotel experience, delivering smooth transfers whether to the airport, city center, or special destinations. Book your Ride GetTransfer.com.

Looking Ahead in Tourism and Hospitality

Globally, this leadership development reflects the broader trend of hospitality businesses embracing technological innovation and strategic agility to meet the expectations of modern travelers. Although the appointment holds more significance for the Pan Pacific Hotels Group than for the entire travel industry, it underscores the importance of adaptive commercial strategies in a changing world.

GetTransfer is committed to staying in step with these developments, offering travelers worldwide easy access to reliable and customized transfers that match the evolving standards of luxury travel. Start planning your next adventure and secure your worldwide transfer with GetTransfer.

Conclusion

The introduction of Celine Du as Chief Commercial and Marketing Officer marks an exciting phase for Pan Pacific Hotels Group, promising refined commercial strategies and strengthened guest engagement across its brands. Her experience in luxury hospitality will likely enhance the Group’s performance and market presence internationally.

This development aligns with the growing demand for personalized and premium travel experiences, where transfer services play an essential role. Platforms like GetTransfer.com provide the exact vehicle options, driver details, and fare transparency that travelers need to complement their hotel stays with seamless, comfortable journey segments. Whether booking a private cab or limousine, travelers benefit from competitive fares, reliable service, and a broad selection of vehicles tailored to every taste and requirement.