Odisha Unleashes Tourism Potential Through Roadshow in Hyderabad

Introduction to the Roadshow

The Odisha Tourism department recently organized an impactful roadshow in Hyderabad. The event aimed to strengthen domestic and inbound tourism by showcasing the state’s rich cultural heritage, stunning landscapes, and a wealth of tourist attractions.

Promoting Odisha’s Unique Offerings

This promotional event spotlighted various attractions of Odisha, such as its cultural heritage sites, breathtaking waterfalls, diverse wildlife, delectable local cuisine, scenic hills, and significant Buddhist circuits. By engaging in these highlighted activities, attendees gained a comprehensive overview of what Odisha has to offer for both leisure and adventure travelers alike.

Collaborative Efforts for Tourism Growth

The roadshow was conducted in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI), underscoring a unified effort to expand tourism in Odisha. The event attracted over 40 travel operators and approximately 20 tourism investors from Hyderabad. These participants engaged in productive B2B (business-to-business) interactions, fostering relationships that could lead to enhanced travel packages and collaborative ventures.

Government Support and Commitment

Highlighting the state’s commitment to cultivating a favorable environment for tourism, Deputy Chief Minister Pravati Parida, who oversees the Tourism Department, spoke about the government’s unwavering support for investment in the tourism sector. With Odisha’s unmatched destinations and serene landscapes, she emphasized the vast opportunities available for investors seeking to thrive in this promising market.

Infrastructure and Connectivity

Tourism Secretary Balwant Singh detailed Odisha’s extensive road network that connects it with neighboring states. This infrastructure plays a crucial role in facilitating smooth travel for tourists, making it easier for visitors to explore Odisha’s myriad attractions. Investment in infrastructure is not only beneficial for tourists but also positions the state as an attractive location for businesses in the tourism sector.

Tourism Infrastructure Proposal

• Seamless transport links – To ensure ease of access, Odishan authorities are focusing on improving transportation infrastructure.
• Strategic investments – Developing partnerships with tourism stakeholders to foster strategic investments is a priority.
• Enhanced visibility – Plans to include Odisha in prominent tourism plazas aim to increase the visibility of state attractions.

Wellness Tourism Promotion

Recognizing the burgeoning interest in wellness tourism globally, the roadshow also shed light on how Odisha can capitalize on its natural beauty and traditional wellness practices. Stakeholders discussed ways to position the state as a top destination for wellness retreats, capitalizing on its serene locations and therapeutic offerings.

Networking with Investors

Furthermore, the Odisha Tourism delegation engaged with about a dozen potential investors from the travel and tourism sector to explore investment opportunities within the state’s emerging tourism infrastructure. This interaction highlights the intent to create a collaborative environment where investment can flourish, enhancing the overall tourism appeal.

Conclusion

The initiatives highlighted during the roadshow in Hyderabad reflect Odisha’s strategic approach to bolstering its tourism industry. It showcases a vibrant commitment to not only attracting visitors but also fostering investments that can enhance tourism infrastructure, ultimately enriching visitor experiences.

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