Novotel Celebrates One Year of Commitment to Ocean and Sustainability

A Milestone in Ocean Conservation

As World Ocean Day approaches, Novotel celebrates the first anniversary of its significant three-year partnership with the World Wide Fund for Nature (WWF). This collaboration underscores the hotel’s dedication to ocean welfare, marked by the introduction of two new food policies: the Sustainable Seafood Principles and a global Plant-Forward food ambition, which will affect over 600 hotels worldwide.

Commitment to Protecting Our Oceans

Jean-Yves Minet, Global Brand President of Novotel, emphasized their proactive stance toward ocean protection. He stated that the partnership with WWF is pivotal in their efforts to make impactful choices that benefit marine life and future generations. With focused initiatives aimed at responsible sourcing and promoting plant-based eating, Novotel seeks to inspire a large-scale transition in dining practices across its global network.

Delicious Choices for a Sustainable Future

Novotel’s newly minted Sustainable Seafood Principles aim to eliminate 350 endangered seafood species from their offerings by adopting responsible fishing practices. This includes serving only MSC-certified wild-caught fish and utilizing ASC or organic-certified farmed seafood for items like salmon and shrimp while enhancing supplier collaboration. Additionally, comprehensive training for chefs and procurement teams is being rolled out to improve food sourcing practices.

Also noteworthy is the Plant-Forward ambition, which aims for at least 25% of menu options to be plant-based by 2026, with 39% of hotels already meeting this target. This culinary shift not only promotes healthier eating but reflects Novotel’s commitment to sustainability, supported by insights from culinary experts.

Engaging the Next Generation

In welcoming more than two million family stays annually, Novotel introduces two interactive games designed in collaboration with WWF. These initiatives are designed for children to learn about ocean conservation in a playful manner. “Guardians of the Mediterranean” invites families to dive into conservation efforts through engaging educational gameplay, while “Sea Turtle” focuses on the challenges marine turtles face during their migrations.

Minet believes that by nurturing awareness and empathy in children through play, Novotel can cultivate future advocates for marine health. As a recognized family-friendly hotel brand, Novotel takes pride in leading this vital educational mission.

Yearly Progress and Future Plans

Since the initiative kicked off in June 2024, significant advancements in Novotel’s ocean protection strategies have been made:

• Phasing out single-use plastics in hotel operations.
• Implementing refillable dispensers to minimize waste.
• Innovative waste reduction strategies to curb food waste.
• Testing microplastic filters in laundry at two pilot hotels.

Fostering Sustainable Choices

In addition to the Sustainable Seafood Principles and Plant-Forward menus, extensive efforts are underway to enhance food choices for guests, including collaborative projects like the Fishery Improvement Project (FIP) launched with WWF, aimed at boosting sustainable practices throughout the supply chain. Partnerships with Seafood Souq are also enhancing seafood source traceability as a part of Novotel’s commitment to accountability.

Raising Awareness Through Education

Novotel introduces new global Ocean Awareness Training programs for hotel staff, enhancing their understanding of marine sustainability. The education extends to guests and local communities through fun and interactive in-hotel events that promote positive actions toward ocean health.

Innovation and Research Contributions

Novotel supports various conservation projects worldwide, focusing on critical initiatives such as:

Looking Ahead: A Vision for Sustainable Hospitality

As Novotel continues its pioneering path in sustainable hospitality, they remain committed to amplifying their impact through collaborative initiatives with industry leaders. Expansion of sustainable seafood practices, enhanced guest engagement on ocean preservation, and the ongoing support of WWF conservation projects form the foundation for Novotel’s forward-thinking strategies.

Conclusion: The Importance of Sustainable Travel

In summary, Novotel’s innovative partnership with WWF exemplifies the hotel’s dedication to sustainability and marine health. By embracing responsible sourcing, engaging families in education, and fostering future sustainability leaders, Novotel is not just a hotel chain but a steward of the ocean. On GetTransfer.com, personalized transfers and travel solutions are designed with this ethos in mind, allowing travelers to explore the world responsibly. Secure your next journey with GetTransfer, as it provides transparent options for choosing the best vehicles at competitive prices, making your travel not only convenient but aligned with sustainable practices. Book your Ride on GetTransfer.com.