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AAT Kings Launches New Flight Inclusive Packages for UK Travel Agents

AAT Kings Launches New Flight Inclusive Packages for UK Travel Agents

James Miller, GetTransfer.com
by 
James Miller, GetTransfer.com
4 minutes read
News
September 04, 2025

Introduction to New Booking Options

AAT Kings has made a significant stride in the travel industry by enabling travel agents in the UK to book holiday packages that include flights. This initiative is designed to provide maximum convenience, flexibility, and additional earning opportunities for agents. By securing a comprehensive travel package, agents can enhance their service offerings and respond to the growing demand in the UK and Irish markets.

Strengthening Industry Partnerships

The introduction of flight-inclusive packages is made possible under AAT Kings’ extended ATOL license, reflecting a proactive approach to cater to rising consumer interests. Ben Hall, the CEO of AAT Kings, expressed enthusiasm about this development, noting that the company’s century-long experience in crafting remarkable holidays in Australia and New Zealand adds tremendous value for travel agents.

The launch aims to stimulate booking activities among agents who may have let their ATOL licenses lapse during the pandemic, addressing previous challenges that hindered package sales due to flight booking constraints. For agents, the ability to consolidate all elements of travel into one easy package enhances their service capabilities.

Features of the New Package Options

The new arrangements empower agents to create customized packages tailored to client needs, with various regional departure points, flexible stopovers, and travel options. Bookings are possible through multiple channels, including phone and email, with the possibility of securing reservations with a deposit.

Key Benefits of the New Offering

  • Convenience: All components of the holiday can be booked in one go, simplifying the travel planning process.
  • Flexibility: Agents can offer customers options to extend their stays, visit family and friends, or fulfill travel aspirations.
  • Risk Mitigation: All package components are protected under the ATOL scheme, ensuring travelers are safeguarded against unexpected issues.
  • Competitive Pricing: AAT Kings aims to provide the best prices across the board, reassuring customers that they are getting value for their investment.

Personalized Travel Experiences

By empowering agents to take control of the booking process, clients can experience a stress-free travel planning experience. The invite to incorporate extended family visits or specific flight and accommodation requests creates a more personalized journey. This development mirrors trends in the travel industry where customized experiences lead to higher satisfaction rates among travelers.

Specialized Tours for Intimate Group Experiences

AAT Kings has recently announced plans to introduce small group tours for the 2026/27 season. This offering features group sizes ranging from 16 to 24 participants, facilitating a more intimate and engaging travel experience. As mentioned by Hall, this diversification in tour types underscores the company’s commitment to catering to varied customer preferences.

Training and Resources for Agents

To further support their partners, AAT Kings is hosting three webinars in September to provide insights into the new offerings, including details on the benefits of the small group tours. Registration is required to participate in these informative sessions designed to help agents maximize their sales potential.

Revamped Loyalty Programs and Resources

The AAT Kings A-Listers trade loyalty programme has also been updated, now featuring new podcast episodes that detail the latest offerings and benefits for agents. Their Industry Hub provides valuable tools and resources, ensuring agents are well-aligned with market expectations and equipped with insider knowledge.

Conclusion

The announcement of flight-inclusive holiday packages by AAT Kings presents a vibrant opportunity for agents, reinforcing the significance of adaptability and customer-centric offerings in the travel landscape. By captivating customers with cohesive and competitively priced packages, AAT Kings stands to see an increase in bookings, particularly from the UK market.

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