Pioneering Muslim-Friendly Tourism in the Philippines

Setting a New Standard in Hospitality

Megaworld Hotels & Resorts (MHR) has emerged as a trailblazer in promoting Muslim tourism within the Philippines. Acting as a crucial collaborator with the Department of Tourism (DOT), MHR is focused on making the country a favored destination for Muslim travelers worldwide.

Impressive Growth in Muslim Tourism

Data indicates a robust increase in demand, with India, Indonesia, and Malaysia identified as primary markets, contributing to a 40% rise in Muslim stays and a 58% boost in revenue from January to March 2024. This indicates a thriving sector that holds great promise for the local economy.

Collaboration for Success

The collaboration between MHR and DOT gained momentum with the signing of a Memorandum of Understanding on May 6, 2024, at the Arabian Travel Market in Dubai. This pivotal moment marked MHR’s commitment to integrate Muslim-friendly practices across its 13 accredited hotels.

Shared Vision for Inclusivity

Cleofe Abiso, MHR’s managing director, emphasizes the importance of teamwork among various stakeholders—including local governments and credible certification organizations such as the Halal International Chamber of Commerce and Industry of the Philippines. This partnership aims to cultivate the Philippines as a welcoming haven for Muslim travelers.

Responding to Emerging Trends

Reflecting on broader national tourism statistics, the DOT reported 630,000 Muslim visitor arrivals in 2024, showcasing a 23% increase from the previous year. This growth aligns with projected trends, as the Muslim population is expected to reach 2.3 billion by 2030.

Understanding the Market Needs

Malaysia remains the foremost source of Muslim tourists, with many traveling in large family groups, highlighting a considerable opportunity for services tailored to accommodate their unique needs.

Heartfelt Service and Cultural Values

MHR is renowned for its Sampaguita brand, which embodies heartfelt Filipino service. This approach creates enriching experiences that stimulate all five senses while embodying Filipino cultural values such as love, honor, dignity, and healing.

Commitment to Halal Standards

As the largest Filipino hotel chain accredited as a Muslim-Friendly Accommodation Establishment (MFAE) by the DOT, MHR has maintained a 100% Halal certification in its kitchens across various properties. Establishments like Kingsford Hotel Manila, Grand Westside Hotel, and Savoy Hotel Boracay ensure meals are prepared in accordance with Halal guidelines, enhancing the experience for Muslim guests.

Innovative Projects for Accessibility

In collaboration with DOT and local government initiatives, MHR recently launched the Marhaba Boracay project on September 10th. This development transformed a section of Boracay’s stunning white sand beach into a dedicated Muslim-friendly zone, equipped with family-friendly facilities and private spaces catering specifically to Muslim women and children.

Creating Lasting Memories

As the interest of Muslim travelers in the Philippines grows, MHR’s promise is to continue delivering heartfelt and meaningful experiences that resonate with the values they cherish.

The Road Ahead for Muslim Tourism

The focus on Muslim-friendly accommodations reflects a significant shift in the Philippine tourism landscape, one that other sectors can mirror. With the rise of platforms such as GetTransfer, which offers tailored choices of vehicles, travelers now have the opportunity to select their exact needs and preferences. This ease of access ensures that Muslim tourists can enjoy their trips practically and comfortably.

Conclusion

The burgeoning Muslim tourism sector in the Philippines, led by Megaworld Hotels & Resorts, is a testimony to the increasing focus on hospitality that honors cultural values and inclusivity. By utilizing the services provided by platforms like GetTransfer, travelers can arrange smooth transfers and book personalized experiences at competitive prices. Navigating through various options has never been easier, allowing for a truly enjoyable journey every time. On GetTransfer, you can hire a car with a driver from verified providers at reasonable prices, ensuring a smooth travel experience. Here, the focus remains on convenience, affordability, and a wide range of vehicle choices. Consider the ease with which you can organize your travels and unlock the best fares, whether seeking a cab, limousine, or private transfer for your upcoming excursion. Book your ride with GetTransfer.com today!