Luxury Cruise Brand Boosts Operations with New Joint Managers

New Appointments at Luxury Travel Marketing

Luxury Travel Marketing (LTM) has brought familiar names into the fold with the recent appointments of Erin Kramer and Rachel Harrigan as joint Account Managers for Hapag-Lloyd Cruises. Together, these two seasoned marketers aim to enhance the representation of this prestigious luxury and expedition cruising brand within the Australasian market.

A Dive into Experience and Expertise

The new joint Account Managers bring a wealth of experience to their roles, with diverse backgrounds in the cruise industry, specifically in trade sales and marketing. Their prior positions at notable premium and luxury cruise brands such as Scenic and Viking equip them with the necessary knowledge and insights to bolster Hapag-Lloyd’s initiatives.

In 2023, both Kramer and Harrigan also co-founded Travel Marketers, further showcasing their commitment and expertise to the travel sector. Having played critical roles in their previous endeavors, their combined knowledge is poised to support Hapag-Lloyd Cruises in a big way.

Support for Travel Advisors

As part of their shared role, Kramer and Harrigan will concentrate on providing valuable support and training to travel advisor partners in the region. This entails delivering comprehensive product training, marketing resources, and tailored sales strategies to expand Hapag-Lloyd’s presence in Australia and New Zealand.

The focus is not only on increasing brand visibility but also on deepening relationships with travel advisors, ensuring they have the necessary tools to promote Hapag-Lloyd’s luxury offerings effectively.

A Significant Investment in Cruise Lines

The decision to appoint a joint management duo reflects Hapag-Lloyd’s commitment to solidifying its engagement with travel partners and expanding its market share in Australasia. This strategic move underscores a longstanding growth strategy aimed at penetrating this competitive market while enhancing relationships within the trade.

Lauren McAlpine, Co-Director of LTM, expressed her enthusiasm about the new additions, noting, “Creating this role is a logical next step in supporting our trade partners and driving new business across Australia and New Zealand.”

Looking Towards the Future

The newly appointed duo has already begun their work, eager to connect with trade partners and showcase Hapag-Lloyd Cruises’ premium products. Their shared vision aligns seamlessly with the cruise line’s ambition to expand its footprint and reputation, while fostering a collaborative network amongst travel partners.

In addition to the recent management appointments, Luxury Travel Marketing has also broadened its partner portfolio this year by onboarding Rovos Rail, which signifies a growing commitment to delivering high-quality travel experiences.

Creating Memorable Travel Experiences

With the travel industry evolving rapidly, quality management in marketing luxury offerings is critical. The collaboration between LTM and established travel experts like Kramer and Harrigan ensures that Hapag-Lloyd Cruises is well-positioned to navigate the industry’s peaks and valleys.

As the landscape of luxury travel evolves, associating with seasoned professionals capable of delivering unmatched service is invaluable. By focusing on enhancing the travel advisor’s functionality, Hapag-Lloyd is bound to improve its market penetration.

Conclusion

The fresh leadership at Luxury Travel Marketing signifies an exciting new chapter for Hapag-Lloyd Cruises in the Australasian region. By investing in a dedicated team focused on partnerships and tailored support, they are keen to strengthen their competitive edge while enhancing the travel experience in luxury cruising.

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