Strengthening Business Events: AIME and ICCA Collaboration for Growth

Enhancing Opportunities in the Business Events Sector

The International Congress and Conference Association (ICCA) has collaborated with the Asia Pacific Incentives and Meetings Event (AIME) to foster growth within the business events industry across the Asia Pacific region. This collaboration aligns with their shared dedication to expanding opportunities for ICCA members in Australia, New Zealand, Asia, and globally.

AIME’s Role in Advocacy

AIME will play a pivotal role in advocating for the business events sector, enhancing the visibility and support for destinations involved in this dynamic industry. With ownership from the Melbourne Convention Bureau and management by Talk2 Media & Events, AIME is positioned to serve as an influential voice.

Significant Partnership Agreement

The partnership agreement was formalized in Melbourne, Australia, during AIME 2025, which took place from February 10 to 12. ICCA’s CEO Senthil Gopinath signed the agreement alongside key AIME representatives, including Matt Pearce, Director of Talk2 Media & Events, and Julia Swanson, CEO of the Melbourne Convention Bureau.

Commitment to Expansion and Development

This strategic partnership emphasizes both AIME’s and ICCA’s commitment to fostering an environment of growth, opportunity, and development for professionals in the business events sector. Gopinath highlighted the importance of this collaboration, stating that it signifies their dedication to the flourishing Asia Pacific meetings industry, which has witnessed remarkable growth and continues to gain prominence globally.

Collaborative Efforts for a Stronger Future

Working together with stakeholders across the region, ICCA aims to support the development of professional opportunities through various initiatives, including ICCASkills, business exchange workshops, and advocacy efforts.

Driving Growth in APAC

Matt Pearce expressed optimism about the partnership, believing it would significantly drive growth for business events throughout the region. Collaborative efforts over the years between the teams have now culminated in this formal partnership, which aims to support sustained development within the industry.

Emerging Leaders Challenge

This year, the Australian Business Events Association (ABEA) and ICCA partnered again for the Emerging Leaders Challenge, inviting budding leaders to contribute innovative ideas about the business events industry’s future. The challenge’s winner participated in a session organized by ABEA and ICCA during the AIME Knowledge Program—an interactive forum where growth opportunities within the sector were discussed.

Focus on Advocacy and Best Practices

ICCA also showcased its insights at the AIME Leaders Forum, conducted by ABEA, which followed AIME 2025 on February 13. This session provided an engaging platform for executives, association leaders, and government officials to discuss advocacy strategies vital for sustaining growth and highlighting the significance of business events.

Key Insights on Advocacy

During this influential discussion, Gopinath reiterated the crucial role advocacy plays in advancing the business events industry. Key tips and best practices for effective advocacy were shared, aiming to inspire proactive engagement within this sector.

Looking Ahead: AIME 2026 and ICCA Congress

AIME 2026 is set to take place from February 9 to 11, 2026, at the Melbourne Exhibition and Convention Centre. Planned programs during the event include the ICCA Business Exchange, The Bidding BootCamp, and an AIME scholarship aimed at nurturing talent for the upcoming generation of business professionals in the industry.

In addition, AIME will participate in the upcoming ICCA Congress, scheduled for November 9-12, 2025, in Porto, Portugal, further solidifying its position and influence in the international business events landscape.

The evolving landscape of the business events industry indicates a promising future, with partnerships like this driving engagement and enhancing advocacy for shared growth. The collaboration between AIME and ICCA marks a significant step towards ensuring that the business events community in the Asia Pacific region thrives, cementing its relevance on a global scale.

In summary, as the business events industry continues to adapt and evolve, the partnership between AIME and ICCA highlights the importance of collaboration and advocacy in cultivating a vibrant environment for professional development. The insights gained from these collaborative efforts offer valuable lessons for industry professionals seeking to enhance their impact and effectiveness.

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