Emirates Skywards Teams Up with Coca-Cola Arena for Exclusive Member Experiences

Introduction

Emirates Skywards has taken a significant step forward by enhancing its offerings to members through a partnership with Coca-Cola Arena in Dubai. This new collaboration provides an exciting opportunity for members to enjoy exceptional live entertainment by redeeming their loyalty Miles for exclusive hospitality tickets at this iconic venue.

Skywards Exclusives: A New Experience Awaits

The initiative, branded Skywards Exclusives, allows members to bid or redeem Miles for a variety of events showcased at Coca-Cola Arena, which is the largest multipurpose indoor venue in Dubai. With a lineup that features top-tier music concerts, sports tournaments, and comedy shows, there’s something for everyone. This expansion aligns with Emirates’ commitment to delivering memorable experiences to its loyal members.

What Members Can Expect

From today onwards, members can secure their tickets starting from as low as 5,000 Miles. This initiative not only amplifies the value of loyalty points but also enhances the overall experience of being part of the Emirates Skywards community. By partnering with Coca-Cola Arena, the program connects members directly with exciting live performances, creating unforgettable moments that can be cherished well beyond the event itself.

Voices of Partnership

Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed enthusiasm about the new partnership, stating that it expands the portfolio of popular offerings available to members. He emphasized the excitement of sharing unforgettable experiences that encompass a wide range of entertainment—from live sports to comedy acts. This collaboration aims to cater to both residents and visitors, making it an attractive option for anyone visiting Dubai.

Mark Jan Kar, Senior Vice President at ASM Global and General Manager of Coca-Cola Arena, echoed these sentiments, highlighting the shared commitment to excellence between both brands. By working together, the partnership aims to deliver unparalleled hospitality and entertainment experiences that surpass expectations.

Upcoming Events to Look Forward To

The Coca-Cola Arena is gearing up for a stellar lineup of performances that promises to draw in crowds. Some notable events on the calendar include:

• Live DJ performances featuring world-renowned artists.
• Professional basketball tournaments in conjunction with the ABA League playoffs.
• Family-friendly events like Circus 1903.
• Stand-up comedy specials featuring prominent comedians.

With the capability to bid or redeem tickets easily through the Emirates Skywards program, members can expect premium seating with breathtaking views of the stage. Anyone purchasing through this program can enjoy not only the entertainment but also a sense of being part of a larger community of enthusiasts.

Skywards Exclusives at a Glance

Growing Membership and Recognition

Emirates Skywards has continually increased its member base, now boasting over 35 million loyal participants. This growth reflects the program’s strategic marketing and partnerships that enhance member benefits. Recently, it received accolades such as ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards and ‘World’s Leading Airline – Rewards Programme’ at the World Travel Awards. Such recognitions underline the value members find within the Emirates Skywards network.

Conclusion: A Unique Take on Loyalty Programs

The collaboration between Emirates Skywards and Coca-Cola Arena exemplifies the evolution of airline loyalty programs, making them not just about travel but enriching the overall lifestyle of its members. By integrating shows and live events into the loyalty offerings, members can now live the best moments while enjoying their travels. The partnership ensures that members are not only rewarded for their loyalty but can also engage with vibrant experiences that deepen their connection to both the airline and the locale of the events.

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