Accor’s Innovative Meetings and Events Booking Ecosystem Unveiled

Overview of Accor’s New Ecosystem

Accor has embarked on an ambitious journey to create a comprehensive digital ecosystem for meetings and events. This strategic move aims to bolster its multi-billion-dollar meetings and events business, capitalizing on the growing demand for seamless booking experiences. With over 5,600 hotels and resorts in its portfolio, the new platform will integrate more than 2.5 million sqm of event space alongside 800,000+ guest rooms, making it easier for clients to access and reserve the necessary facilities for their gatherings.

Key Features of the Booking Platform

The forthcoming global website is scheduled for a pre-launch by late 2025, initially tailored for small accommodation groups of up to 30 guest rooms. As it rolls out in early 2026, the platform will provide:

• Flexible Booking Options: Clients will have access to a user-friendly self-service option for arranging event spaces and related services.
• Integration with Loyalty Programs: The platform will link to Accor’s loyalty program, ALL Accor, enriching customer rewards.
• Sales & Catering Tools: The ecosystem will incorporate advanced tools, enhancing the overall planning experience for users.

Collaborative Technology Providers

The backbone of this innovative platform relies on MeetingPackage, a central reservation system for events, which will streamline the connection of sales and catering tools with Accor’s online presence. Additionally, the collaboration with notable technology providers such as:

• Oracle: The OPERA Cloud Sales and Event Management system, integrated to facilitate seamlessbooking for hotel departments.
• Backyou: Catering to small and medium event spaces across Europe and North Africa.
• iVvy: Working closely with Accor’s properties in the Pacific and being the preferred solution for the Asia Pacific region.
• Amadeus: Deploying Delphi for premium and luxury hotel events.

Upcoming Launch & Features

The platform aims to provide a more comprehensive suite of features, including:

• Online booking options for meeting rooms and residential seminars.
• Enhanced connectivity with external channels.
• Comprehensive integration with existing hospitality services.

The Importance of Face-to-Face Meetings

Recent research underscores the value of in-person meetings which foster stronger connections and drive higher revenues compared to virtual events. Meeting planners increasingly recognize that face-to-face gatherings are essential for corporate well-being, enhancing employee mental health and productivity while revenue potential soars.

Impact of Business Travel Growth

According to market forecasts, the global business travel industry is set to expand significantly, with its value projected to reach a staggering US$2 trillion by 2028. This expansion signals a thriving market for Accor’s enhanced booking ecosystem, positioning it as a key player in facilitating travel for meetings and events worldwide.

Accor’s Vision for the Future

The company is committed to strengthening its presence across emerging markets, ensuring facilitated access through strategic local partnerships. Accor’s diverse brand portfolio caters to varied clientele with options ranging from luxury to economy, ensuring tailored, innovative solutions that meet diverse event and travel needs.

Conclusion

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