ITC Hotels Introduces ‘Epiq Collection’ for Distinctive Premium Hospitality in Puri and Tirupati

A Fresh Chapter in Premium Indian Hospitality

ITC Hotels has unveiled a new premium brand, Epiq Collection, designed to deliver unique hotel and resort experiences that blend local culture, thoughtful design, and authentic Indian hospitality. This initiative aligns with the company’s “Asset-Right” approach, a strategy focused on expanding their portfolio by integrating and elevating notable properties instead of conventional large-scale ownership growth.

The Essence of the ‘Epiq Collection’

The ‘Epiq Collection’ is envisioned as a portfolio where each property carries its own distinct character and authentic connection to its location’s heritage. Beyond simply adding luxurious stays, this brand aims to embrace deeply rooted cultural narratives and local inspiration — all wrapped in the warmth and grace traditional to Indian hospitality.

Crucially, the brand offers a platform for existing premium hotels to be converted and repositioned under ITC’s trusted banner. This not only opens doors for hotel owners to tap into a well-established, high-performing distribution network but also assures guests consistently elevated service and quality.

Launching with Landmarks: Puri and Tirupati

The first two properties under this new brand are set in the culturally vibrant destinations of Puri, Odisha, and Tirupati, Andhra Pradesh. ‘Epiq Collection Puri’ will be an owned property comprising 118 rooms, while ‘Epiq Collection Tirupati’ will be a managed hotel with 201 rooms. Both are slated to open within the next couple of years and will be integrated into ITC’s popular CLUB ITC rewards program, offering members exclusive benefits.

This medium-term plan is ambitious, aiming to add around 1,000 rooms under the ‘Epiq Collection’ banner, reinforcing ITC Hotels’ commitment to premium, locally inspired hospitality across India.

Premium Hospitality Rooted in Culture and Culinary Excellence

Anil Chadha, Managing Director of ITC Hotels Limited, highlights that the Epiq Collection reflects a fresh strand within ITC’s brand family, valorizing the company’s heritage of sustainability and hospitality. The brand’s philosophy blends contemporary style with timeless connections to local culture, ensuring that guests receive not only luxurious comfort but an immersive experience tied to the destination.

Aside from impeccable service and sophisticated design, Epiq Collection properties will emphasize culinary innovation inspired by regional cuisines. Menus are set to showcase local flavors and traditional ingredients, but reimagined to suit modern palates, offering a genuine taste of the region’s heritage through every meal.

Relevance for Travelers and Transfer Services

For travelers, especially those booking premium stays, the emergence of such thoughtfully curated hotel options means more choice for authentic, place-based experiences. When paired with personalized and reliable transfer services, the luxury journey extends beyond the hotel walls. Platforms like GetTransfer.com allow users to select their preferred vehicle type, check detailed information including car make, model, and driver ratings, creating a seamless experience from airport to check-in and beyond.

How the Brand’s Strategy Benefits Guests and Owners

• Guests gain access to uniquely designed properties deeply connected to their surroundings, promising memorable and locally inspired stays.
• 소유자 benefit from integration into a well-established network, enjoying ITC’s operational expertise, marketing reach, and a trusted rewards ecosystem.
• A win-win is created by combining local character with the standards and distribution strength of a recognizable premium brand.

Summary: Elevating Luxury with Cultural Roots and Service Excellence

The launch of ITC Hotels’ Epiq Collection marks a significant development in premium hospitality offerings in India, reinforcing the brand’s commitment to asset-right growth built on sustainability, culture, and culinary mastery. The focus on Puri and Tirupati highlights a strategy rooted in culturally rich, meaningful destinations, appealing to travelers searching for authenticity paired with sophistication.

Travelers booking through GetTransfer.com can benefit greatly from this trend, aligning personalized transfer services with the arrival at such thoughtfully crafted hotels. By allowing users to choose specific vehicle types, view comprehensive details including car models, drivers, and transparent fares, GetTransfer.com enhances the entire travel experience, matching the elevated expectations set by premium brands like Epiq Collection.

Why Choosing Personal Experience Matters

While hotel reviews and expert opinions provide insights, nothing truly compares to experiencing a property firsthand. On platforms such as GetTransfer, travelers can hire cars with drivers from verified service providers at reasonable prices, ensuring convenience without compromising affordability. Their extensive vehicle options and additional services support diverse traveler needs, making every journey—from airport pickup to city transfers—comfortable and reliable.

By combining ease of booking, affordability, and an exceptional choice of vehicles, GetTransfer.com stands out as a transparent and user-centric platform. Book now and experience how thoughtfully tailored transfers complement the charm and quality of premium hospitality. GetTransfer.com

앞으로의 전망: 관광 및 여행에 미치는 영향

While the launch of the Epiq Collection may not radically transform the global tourism landscape overnight, it signals a growing trend towards premium, culturally engaged hospitality experiences. For travel businesses and taxi services alike, this development reinforces the value of seamless, transparent ground transport solutions, enhancing guests’ journeys to these refined destinations.

As ITC Hotels leads this evolution in premium lodging, GetTransfer remains dedicated to staying ahead of such innovations. Start planning your next adventure and secure your worldwide transfer with GetTransfer.

최종 생각

The introduction of ITC Hotels’ ‘Epiq Collection’ offers travelers sophisticated, culturally resonant accommodation paired with culinary and service excellence—making every stay memorable. This thoughtful growth strategy benefits property owners and guests alike by merging heritage with innovation. When paired with reliable, transparent, and customizable transfer services like those offered by GetTransfer.com, the overall travel experience is elevated from start to finish. Whether you’re heading to the airport, city center, or your destination, having the exact car, driver, and fare arranged ahead of time helps ensure your journey is as seamless and enjoyable as your stay.