InterContinental’s “Blossom the Incredible” Curates Exceptional Travel Moments Across Greater China

A Journey into “Incredible Occasions” with InterContinental

This summer, InterContinental continues to redefine luxury travel through its “Blossom the Incredible” theme, focusing on extraordinary moments shaped by destination culture and meticulous service across Greater China. The initiative includes a unique collaboration with Ms. Li Ai, a renowned model, actor, and host, appointed as the brand’s cultural tastemaker, crafting an immersive experience that intertwines culinary artistry, cultural stories, and emotional resonance.

Celebrating Regional Flavors and Timeless Elegance

Since 1946, InterContinental has been synonymous with high-end hospitality and cultural authenticity. This year, the brand hosted the “Blossom the Incredible” event on August 26 at InterContinental Xi’an Hi-Tech Zone, where Ms. Li Ai unveiled an exclusive cultural dinner highlighting the rich spirit of the ancient capital.

The culinary lineup was a collaborative masterpiece featuring ten top chefs and mixologists from across Greater China. Their multi-course menu explored ten themes—Inspiration, Heritage, Scenery, Harmony, Renewal, Dreams, Transformation, Energy, Indulgence, and Fusion—each course narrating a distinctive regional story.

A Regional Culinary Voyage

• Chang’an storytelling began with Scallop Candied Lychee and Watermelon Ginger Beef Tartare.
• Xi’an showcased Smoked and Charcoal Grilled Lamb Tenderloin.
• Suzhou’s river seafood was paired with Lipu Taro, highlighting local traditions.
• Chengdu’s new-style Bak Kut Teh presented everyday classics with a modern twist.
• Shenzhen’s Lingding Yong Crab Soup in Winter Melon embodied the theme of transition.
• Sanya contributed Stuffed Squid with Fermented Rice Vinegar Sauce and Starfruit Sorbet Sandwich evoking coastal breezes.
• Changsha’s Soft Shell Turtle Duo demonstrated precise culinary craftsmanship.
• Guangzhou’s Kui Fa Chicken reflected Cantonese respect for quality local produce.
• Hong Kong’s Beggar Goose and Abalone & Matsutake Agnolotti creatively fused Chinese heritage with Italian techniques.
• Chongqing closed with a bold Sichuan Pepper Infused Chocolate Cake, blending spice and elegance.

Each dish celebrated its city’s character, inviting guests to savor culture through taste, making every meal an incredible occasion worth remembering.

Crafting Moments That Resonate

Rita Jiang, Chief Commercial & Marketing Officer at IHG Greater China, highlighted the brand’s commitment to turning stays into memorable experiences through thoughtful, ritual-inspired designs. This approach blends culture, food, and storytelling that deeply connects with guests, reflecting the warmth and craftsmanship embedded in the InterContinental name.

Supporting this vision, Ms. Li Ai emphasized that true travel extends beyond mere destinations—it’s about the heartfelt moments experienced along the way. She expressed gratitude for sharing authentic cultural stories with InterContinental, where fleeting, unexpected encounters create the most treasured memories.

Dining as a Cultural Highlight

Dining takes center stage as an essential part of the travel experience, where culture and passion meet. InterContinental is elevating culinary journeys through fresh breakfast offerings and an enriched Club InterContinental experience at over 60 hotels in Greater China. These initiatives bring regional specialties and modern wellness trends together, adding vibrancy and balance to daily travel.

Refined Breakfast and Club Experiences

• Breakfasts embrace the “Ten Cities, Ten Flavors” concept, spotlighting local ingredients and ritualistic dining with a modern edge.
• 그리고 Club InterContinental lounges offer all-day refined options including Chinese sparkling teas and a signature HUAMEI Noodle series inspired by various city flavors.
• Meals transition from light, balanced dishes during the day to heartier local specialties like claypot congee and herbal infusions in the evenings.

Jerome Qiu, COO of IHG Greater China, notes that dining is not just about food but a key element shaping memorable journeys, merging tradition and innovation to deliver experiences that linger in the heart.

Connecting Travelers with the Essence of Destinations

Marking the 50th anniversary of IHG’s presence in Greater China, InterContinental boasts 61 open hotels and 32 forthcoming properties across the region. These range from iconic urban landmarks to serene resorts, offering travelers spaces to deepen their connection with the culture and essence of each destination.

The Table Below Summarizes Key Themes and Highlights:

이것이 여행 및 환승에 중요한 이유

InterContinental에서 만든 것과 같은 경험은 여행자가 점점 더 개인화되고 진정한 여행을 추구하는 방법에 초점을 맞춥니다. 환승 및 택시와 관련하여 GetTransfer.com과 같은 플랫폼을 사용하면 여행자가 자신의 스타일과 필요에 맞는 특정 차량을 선택할 수 있도록 하여 이러한 맞춤형 접근 방식을 반영할 수 있습니다. 정확한 제조사와 모델을 선택하는 것부터 예약하기 전에 운전자 등급을 확인하는 것까지, 이러한 투명성은 고급스러운 환대가 게스트가 공항이나 도시 목적지에 도착하는 순간부터 여행의 모든 세부 사항을 향상시키는 방법을 보완합니다.

중요한 교훈과 개인적 경험의 가치

인터컨티넨탈의 요리 예술, 문화 몰입, 사려 깊은 스토리텔링의 조화는 잊을 수 없는 여행 경험을 창조하는 모델로서 두드러집니다. 리뷰와 솔직한 피드백도 도움이 되지만, 이러한 순간들을 진정으로 '놀라운' 것으로 만드는 요소를 제대로 감상하려면 직접 경험하는 것만 한 것이 없습니다. GetTransfer에서는 검증된 제공업체의 차량을 합리적인 요금으로 운전기사와 함께 대여할 수 있어 불쾌한 놀라움과 과소비를 피할 수 있습니다. 광범위한 차량 선택, 저렴한 가격, 추가 옵션이 결합되어 오늘날 여행객의 진화하는 기대에 부합하는 편리함과 신뢰성을 보장합니다.

차량 서비스 예약하기 에서 GetTransfer.com 여정의 모든 단계를 향상시키는 부드럽고 개인화된 환승을 위해.

결론

InterContinental의 "놀라운 꽃을 피우다(Blossom the Incredible)" 캠페인은 중화권에서 여행의 예술을 한 단계 끌어올리는 문화, 요리, 감성의 모범적인 조화입니다. 독특하게 만들어진 지역 메뉴부터 세련된 환대 서비스에 이르기까지, 이 브랜드는 기억에 남는 여정에 대한 높은 기준을 계속해서 제시하고 있습니다. 공항에서 도심까지 정확하고 정확한 서비스를 찾는 여행객에게 GetTransfer.com과 같은 플랫폼을 통한 환승 옵션 선택은 타의 추종을 불허하는 투명성과 편리함을 제공합니다. 개인 리무진을 예약하든, 간단한 택시를 예약하든, 상세한 차량 프로필과 경쟁력 있는 요금을 볼 수 있는 기능은 모든 여행을 더욱 즐겁고 번거로움 없이 만들어 줍니다.