サウジアラビアが未来の観光を形作る革新的なTOURISEプラットフォームを発表

Introduction to TOURISE

TOURISE represents a groundbreaking global initiative aimed at connecting key stakeholders across tourism, technology, investment, and sustainability sectors. Launched by Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb, this platform envisions a dynamic future for the tourism industry over the next five decades.

Connecting Leaders for a Sustainable Future

TOURISE is designed to convene a diverse array of leaders from both the public and private sectors. By fostering collaboration between tourism experts, technologists, investors, and cultural advocates, the platform seeks to address pressing challenges while unlocking significant opportunities for a sustainable and equitable tourism sector.

Strategic Vision and Objectives

With the backing of global partners, TOURISE aims to identify and activate high-value investment opportunities and cutting-edge technology solutions. Its focus on fostering unprecedented deal flow will create a sustainable ecosystem in tourism, addressing not only current challenges but also envisioning future transformations.

Year-Round Impact and Thematic Focus

Unlike traditional events, TOURISE is structured for year-round impact, leveraging digital collaboration and thematic working groups. This innovative platform will produce a series of white papers and global indices that will set new benchmarks for the industry, emphasizing sustainability and economic growth.

Inaugural Summit Details

The first TOURISE Summit is set to take place from November 11 to 13, 2025, in Riyadh. This event will delve into four core themes:

• The Future of AI-Powered Tourism – Innovate or Fade
• The Great Tourism Reset – Disruptive Business Models and Investment
• Rebooting the Travel Experience – Upgrade in Progress
• Tourism that Works – for People, Planet, and Progress

An Innovation Zone within the summit will showcase groundbreaking technologies and solutions from small, medium, and large enterprises, spotlighting innovations that promise to reshape the travel landscape.

Tourism Sector Growth and Challenges

According to the World Travel and Tourism Council (WTTC), the tourism sector is on a robust growth trajectory, expected to contribute $11.7 trillion to the global economy, or 10.3% of global GDP. This highlights a significant recovery in travel. Nonetheless, the industry faces challenges, including shifting market dynamics and evolving traveler preferences. TOURISE emerges as a critical support mechanism to sustain growth amidst these complexities.

Expert Insights on Tourism’s Evolution

During a virtual launch event, Minister Ahmed Al-Khateeb emphasized the vital role of tourism as a major economic driver. He stated that in a rapidly evolving world, the tourism sector must adapt to new technologies and changing traveler expectations while prioritizing sustainability. TOURISE will be pivotal in uniting the right individuals to cultivate innovative solutions and partnerships.

Recognition and Awards Program

TOURISE also announced the inaugural TOURISE Awards, which will recognize outstanding achievements within the global tourism ecosystem. This program will celebrate excellence in sustainability, digital transformation, inclusive tourism, cultural preservation, and workforce development. Nominations will open on June 2, with winners announced during the summit’s opening night.

Saudi Arabia’s Commitment to Global Tourism

With TOURISE, Saudi Arabia continues to establish itself as a crucial player in the global tourism landscape. The nation exceeded its Vision 2030 target of welcoming 100 million visitors annually, contributing significantly to its GDP. The strategic establishment of TOURISE solidifies Saudi Arabia’s commitment to harnessing tourism as a key driver of economic growth and innovation.

結論

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